Introduction Enterprise Social Media
You will find Many social media management tools, but one stands out among the audience more and more every year — Agorapulse. I’ve utilized Agorapulse for Social Media Management for a few decades and I love it. In this post I discuss 12 Reasons Why I adore Agorapulse to Social Media Management and you will also. Enterprise Social Media
There Are Lots of social media management tools that Deserve a mention . I’ve used many of these at one time or another, including Sprout Social, Hootsuite, and Buffer.
I won’t go in their features . They are Solid options.
But I switched to Agorapulse a few years ago Today and it has been my No 1 choice for social media management since that time. You may read about some of the feature comparisons between Agorapulse along with other platforms here.
But for the purposes of This post, I wish to focus on Agorapulse so you can consider it as a tool in your arsenal.
In fact, it may literally be the Primary tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media management.
Only, it will not have too many features that are extraneous That you never use, making you think”what’s that used for?” . It’s sensible, no-fluff and super easy to use.
Dare I say, it is even fun (but we will get to this ). Let us take a peek at 12 reasons why I love Agorapulse for social media direction!
12 Reasons Why Agorapulse Kick Ass For Social Media Management
Oh and Before I start… I should mention that I don’t necessarily use each and every function at precisely the exact same moment. I do use a couple of tools for some functions. But I really like that Agorapulse has a package of features that actually do cover the majority of your social media advertising needs.
In fact Have been moving lots of the features I use on programs around to Agorapulse. It’s hard not to want to remain”in” this tool since it is so user-friendly and enjoyable to use. I have also taken on a brand ambassador part with Agorapulse since writing this post. The article has been updated but my real love for this tool and the fact I can not do with it in my arsenal hasn’t changed.
The Agorapulse Culture And Team
Let’s start here. Because without this Remainder of the things I adore about Agorapulse mean nothing.
Customer support is at the core of business at Agorapulse. If their clients are happy and using their instrument in the finest possible manner, (and they get results), then everything falls right into place. Their team focuses more.
Agorapulse also stinks To customers about what works, what needs improving and what they are able to build next. You are not a customer but a part of a business. In reality, many of the present features that I am about to talk about came from client recommendations and feedback.
Caring about customers Is Agorapulse has taken up the ranks as one of the social media management tools with all the reviews and customer satisfaction. Enterprise Social Media
I’ve all summarized 12 reasons why I like Agorapulse Below, but let us begin with a video overview of the current (awesome) update — then I will break down the key features. There’s a lot to enjoy.
Impressive, right? Let’s jump in and choose a Closer look at the features of Agorapulse.
Easy Publishing And Scheduling
Now that we have covered off to the all-important Function of engagement (that is the reason why I adore Agorapulse the most), let’s take a peek at scheduling and posting.
Just as a publishing Tool goes, Agorapulse is one of the easiest I have used. It is a cinch to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the new auto-posting function for Instagram as a formal Instagram Partner).
You can easily customise the posts to suit each platform. As it intuitive to use, I probably don’t even have to go into detail about this here. You, (like me) should have the ability to work out how to program a simple article, readily and without instruction.
Scheduling is easy with Agorapulse! I could.
- Publish immediately
- Queue my post (more of this later)
- Schedule the post in the future for time and a particular date.
It’s also easy to schedule exactly the Exact Same post to Head out on various platforms, on various occasions, while being optimised for all those platforms (altering the text or picture size).
1 feature I like is the ability to Kind”@” and then the title of the consumer and Agorapulse will bring up the probable accounts you are able to choose from on Twitter and Facebook. Notice how Agorapulse suggests accounts once I start entering their business name.
This helps you to label pages and profiles fast And saves you time looking to add.
You could also schedule to LinkedIn.
Publish to LinkedIn with Agorapulse
We will get to Instagram in a minute, but for today, Please know that publishing your articles and scheduling in advance on Agorapulse is easy! And like I said, you can also currently auto-post into Instagram using Agorapulse since they are an official partner and have access to this new feature via Instagram’s API.
Oh and they have a slick calendar view That means you are able to see of your articles ready to go across the platforms.
And it is colour coded for people like me who need That amount of organisation. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management applications, Agorapulse mentions and has 1 column for me to react to notifications.
To me, that’s”one job” to finish each day. And it is really almost enjoyable to clean out my inbox.
It is concentrated, it’s easy and it is easy to Use, and that means you won’t skip a mention!
- Your accounts on Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where all the articles you need to review or respond to can be found). Your inbox items are highlighted as things.
- Tabs for Reports, Publishing, Fans and Followers, and Listening.
- An area for participation where you respond and engage via retweets, enjoys or responses.
You can click on a user’s profile to enlarge it. You’ll then see all the information you want — right within Agorapulse (like any prior interactions).
Expand your history to be seen by an individual profile!
If you have a just one click and you will see History with the conversations and the consumer you have had before. As a consequence, you can give the people the right care at the right time.
Let’s break this down a bit more…
I DMs I have and can see how many cites Inside my inbox. When I am looking at this tweet from Ravi, I will see how many tweets I must review and that I will review or react to his tweet. It’s the same for other societal channels — your entire engagement is in 1 area.
Never miss a mention in your inbox!
I know, I know, my inbox Is not empty in this screenshot. But it’s going to be when I have finished writing this post! I do not always get to inbox zero every day however I get there often enough to LOVE that”Congratulations” screen!
It’s simple to check all your own references. You can Filter by mention or message type as follows.
Simply review the posts responded to or dealt with. It is automatically marked as reviewed As soon as a post is replied to by you.
Or you simply click on a place replying.
I can select To reply (or reply from DM), review the post, delegate it for someone else (more of that later), retweet it “like” the post — all from within the same dashboard place on Agorapulse.
Choose how the mention process or will participate or message.
If I change to Instagram it’s similar. I can view all my current engagement, I will enlarge on articles or see information about an individual. I unfollow and may even follow. Enterprise Social Media
Easily switch between platforms and accounts to Keep up with participation!
Being able to see your comments ALL are handy on Where you can see the last 50 mentions on your feed. It is not possible to keep up with mentions, if you have a number of followers. Agorapulse changes that which is huge for influencers and brands.
Excited? You Can now engage with All your Mentions if you are a bit late getting to them.
And Needless to Say, I could also engage by Switching to Facebook as well.
Note. You can engage on Facebook, Twitter, Instagram and YouTube although not LinkedIn at this stage (you can only print to LinkedIn.
Agorapulse retains all my participation in one area.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it’s not about Collecting followers. It is about participating with them.
As I shared previously, Agorapulse allows me to Easily track and engage with my best advocates using the”Fans and Followers” attribute. From in your Twitter accounts, you click on”Fans and Followers” and then filter your search under”All”,”Favorites” or”Top” users according to below.
In this case I hunted on my top 100 users below “TOP”.
You can add a star to profiles to “favorite” folks that you want to follow closely in Agorapulse. In this manner, you have their posts easily accessible in their very own thread! It’s easy retweet their articles and to engage with them!
You will also see positions for your following in only About every profile perspective on Agorapulse.
- Engaged — the person has mentioned you (directly, or through an answer to a conversation) or sent you a DM.
- Ambassador — this person has retweeted posted or you links to your website.
- Influencer — this individual is often retweeted (more than 20 times throughout the last 30 days).
In the case of Nicky, she is all 3 with respect to my @sociallysorted Twitter account. Nicky is somebody I should be participating with (and I do!) .
On Facebook, this Function shows you who has said your webpage, and how many times they’ve enjoyed and commented or delivered a message, as well as their last interaction with you. It is also possible to ban them from the page from within Agorapulse, but I hope that happens rarely!
On Instagram you Will see who has left comments in your article, their followers/followed that is total counts and you can trace or unfollow from within Agorapulse.
You are given a clear image of who by these basic metrics Follows you, promotes you and engages with you the maximum.
- Set up custom groups of followers inside Agorapulse’s dashboard
- Search on each of their interactions
- Search on their own messages, and
- Add notes.
When You’ve Got all It to take part in communication with these people — surprise and pleasure them in some way maybe reach out to them to thank them! Enterprise Social Media
Advanced Tracking, Search And Reports
Think of Agorapulse as your own Private investigator that is personal. It’s possible to use the Tracking function on Instagram to.
- Perform hashtag hunts.
- Place that is perform searches.
What’s so great? It opens up a whole new World of possibility for finding (and joining) conversations around any topic you like (including your brand).
The Capacity for businesses is huge With this attribute, particularly tourism.
When it comes To reports, Agorapulse actually excels. With one click you can make a report that is not difficult to decipher and simple to create. GREAT for showing customers!
Agorapulse Reports enable your to break down Audience sense.
The reports can help you find a range Information such as.
- Your best performing content (ie articles, tweets etc) based on engagement and attain
- Evolution metrics over time. Agorapulse automatically compares metrics and gives you a reading re if a metric is increasing or decreasing over a period.
- Community management statistics like reaction time and response rate
- Benchmarking your Facebook Page against opponents
Your content is easily analysed and Presented in report form. You can even download it as a csv file to show it the most.
For social media supervisors and agencies that this is Huge, as it allows you to provide information to your clients.
It is also possible to have a peek in your competition!
Nearly everybody I know who uses Agorapulse for Social media management raves about the accounts. They’re pretty special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Heaven to me. Agorapulse describes it as being in a position to”tag, rename, conceal, delete or delegate articles… while you sleep”. All using Moderation Rules.
In which the, I like this role on Twitter Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz crazy.
With Agorapulse I can deal with them in 2 Manners.
- Therefore that I really don’t see most of them in the first 17, I will filter my DMs. This is where the magic happens. You can set up filters to weed out”most” of the lousy DMs. Not all (sigh) but most.
- I will filter my feed by Mentions or DMs. Clean them out fast and I typically go to DMs. To be honest I get so many DMs which are spam these days, it is hard not to overlook the excellent ones. Auto DMs have made DMs useless to me, which is a shame.
Moderation and filtering functions for all accounts Types but I mostly use it for Twitter to”markers as reviewed” all of the Auto DMs which come through saying”thanks to following”.
It mainly filters out The auto-DMs, and yes I’m sad that it grabs some actual ones also, however you have to choose your battles!
Along with the moderation principles are not just about spam. You can use them in many ways to
- Filter content out to be responded to. Maybe you wish to have of the posts featuring a hashtag to be labeled in a manner that is certain — so you’re able to respond to them afterwards.
- Filter those people that are SUPER out and post all of the time so that you don’t need to observe every Tweet in Agorapulse — only repond to them sometimes or in Twitter.
- So you can categorize create customized tags for comments and tweets and research on these later!
- Create custom searches for keywords which you need to track
- In case you’ve got one of the”large” amount accounts (best for smaller agencies) you can have articles assigned to a team member (see 11 below).
Fundamentally the moderation function is another Bonus reason to think about Agorapulse for social media management.
A Killer Mobile App
If you are out and around And you need to clear your inbox, the Agorapulse app is something that you will love.
It is accessible on iOS and Android and it is super slick to use. I often prefer to use the program vs background computer to process my inbox since it’s so easy to review and procedure messages and mentions. Enterprise Social Media
Agorapulse’s lineup feature allows you to publish Your content on a repeated, evergreen basis using intelligent categories — much like the way in which Meet Edgar allows you to set posts to be scheduled at particular times daily based on particular categories. It is used by me for Twitter and Facebook.
If you want to and are currently using a tool Reduce costs, then consider Agorapulse’s evergreen content attribute rather (and you get the bonus of all of the other Agorapulse features).
Here are a few things Agorapulse for , content that is queued that is replicated.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse it simple to set up and title Your queue catogories, and add your program for posts to be printed on. Then of adding content, the process is intuitive. As you can see, it’s a slick dash (the user experience is awesome).
Firstly, you need to name and set up your content Classes (all colour-coded and prepared for action!) .
Setting up your categories is simple… and color-coded!
All you Need to When You’ve set up your categories Do is add instances like this, to the program.
Then I need to include awesome content to each of the category queues!
Easily Preview Content For Every Social Network.
Agorapulse provides You a preview of the article, to show you how it will look on the newsfeed of this platform you select when you publish it.
Pick to Schedule your articles or add every post to the Queue of your selection. This component is simple as you set your queue up in Measure one. Your Queue, full of articles (and prepared to go) will appear something like this.
After a post is published, it will return to the Bottom of the lineup, waiting to be queued again.
Aside from using the queue function for perennial Content, you can decide to either.
- Add a post to the schedule as normal or
- Replicate your article a specific number of times (when you do so you will place the minimum number of times between repetitions of this post). Be aware that you can accomplish this to get Facebook but you need to be aware of the Twitter rules against content see below.
You Can Pause The Queue (Instantly, And At Any Time).
I love that Agorapulse has added a pause button. It’s not great time to post or if a natural catastrophe is, it is easy to pause the queue with one click.
Perhaps you want to pause a seasonal lineup of articles At Christmas… it is simple with the pause button!
Meet it was something and Edgar has a pause button That I really wanted to see that I chose to replace it with. I asked Agorapulse to include one and they did (they constantly listen — never be afraid to mention suggestions or give feedback!) .
Utilize The Queue Function
The function could be for announcing handy Events like a Facebook Live (should you hold them to a weekly or regular basis). Share your articles that needs to go out in a queue. I’d recommend a bit varies the posts to keep the material fresh and much more eye-catching.
This functions with Twitter but with for Facebook we Have to check at a few”changes” into Twitter’s terms of usage…. Enterprise Social Media
Twitter And Agorapulse
Twitter posted about new Guidelines or”rules” for repeated or replicate content in February 2018. You may read about it here.
The rules are not Really fresh as discussed by Agorapulse’s CEO Emeric Ernoult. It’s just that they are currently making a larger point of saying they will enforce them.
Basically this imply that we can no longer Simultaneously post content that is identical or similar . This also applies to duplicate content at exactly the account.
Lets’s take a look Twitter with Agorapulse whilst complying with all the rules, so once you draft an image like this one to post to Twitter, you comply with the rules.
Note that you can elect to schedule or queue Your article to Twitter. Here’s where we have to consider the principles of Twitter and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content To Twitter Accounts
If you look more closely At the image above, you will realize that Agorapulse blocks my ability to post replicate content to more than one of my Twitter accounts. The instrument recognises that I am submitting to Twitter! This helps ensure that I stick to the guidelines of Twitter.
Content Demo Tips
Here is the way I utilize Agorapulse to save loads of Time and stay out of Twitter Jail. Together with Agorapulse, you have two options for replicating a hyperlink.
- You can opt to Schedule your article once (or more than once in the event that you change it). Simply add your article, to do this, then choose the date and time you would like it to go out at. If it’ll be printed more than once, you’ll need to edit the repeated or duplicate tweets so that they’re not”duplicate” content. A lot of this is below.
- You can opt to Queue your post once or more than once with variations. Agorapulse advocates this. When you’re queueing articles for Twitter, make certain that you don’t select the option to”re-queue multiple occasions.” You are still able to use this feature for some other platforms, but this is where you would wind up in violation of Twitter’s rules. When I decide to do it this way, I’m sure it’s a unique post, then add it on the top or bottom of this queue (ie I choose”queue next” or”queue last”).
I also use Advanced Scheduling to Publish 1 tweet, then set that tweet. Below, I have set it to post no more frequently than every 7 Days, as well as 6 repeats. Just don’t forget to edit the repeats!
After I schedule that the 6 x repeats, I could see Those posts in my schedule. I’d go straight in and alter them to emojis text, images or hashtags. Do this do not do it or you will forget.
Note. It’s Okay when you edit your articles if the link stays the same. It is the text that you need to change each time.
I had been using Advanced Scheduling in this manner For a little while now to post new content — well before the new”rules” were announced. I like to mix up it and it’s better for involvement.
Do not forget Bulk Upload! Agorapulse also allows you to upload around a 100 pieces of content at once using a pre-populated CSV file. This also can include content and includes your photos! You might also use this save hours and to curate content from different sites!
What’s Coming For Queued Content?
The team at Agorapulse is currently working on a Tool to produce us the variants of tweets, so we play nice with Twitter and can still get out content quickly. This will be new functionality that will let us replicate our tweet variants in the one interface. I’m looking forward to it. I’m convinced it’s going to be a timesaver! Enterprise Social Media
Team Communication and Delegation
As Simple as Agorapulse would be to utilize, you Don’t have to do all of the checking and involvement yourself… it is a fantasy for delegation.
If you are a member of Agorapulse’s Large level Account (beginning at $199 a month), then it’s possible to upgrade to team approval whereby you can assign tasks and approve messages across multiple team members.
This is GREAT for customer support brilliance.
If you are a team that is growing, this feature is a good One to update to.
Oh and guess what? Teamwork and comments occurs in Actual time. If Jess and Joe are online at the exact same time working on precisely the exact same accounts, there will not be double-up. You can see what your team is currently performing in real time.
Posting To Instagram
Agorapulse is A proud spouse that is Instagram. This means they are one of the tools to get access to the API to allow auto-posting to Instagram that is HUGE of Instagram!
If you have one of the business accounts with Agorapulse you can now auto-schedule into Instagram. This means you can now plan your content ahead of time and click on when you’re ready OR you can to post in your telephone auto post.
Make sure that you don’t forget to participate You autopost….posting is merely a part of the procedure. You have to follow up on replies and comments.
I believe that Agorapulse is the only tool Provides both scheduling and auto-scheduling to Instagram as well as monitoring and reporting… so it is a win-win-win in case you’ve got a company account. Instagram tools that give you reports are a fee!
All you need To do would be.
- Download the Agorapulse app and hook your Instagram account up.
- On Your program or desktopcomputer, schedule your Instagram post (add picture and caption) then schedule the date and time you want to publish it. You may opt to change on Auto-scheduling or you can use the program to link through to Instagram and place the image.
- When it’s time to post if you post will receive a notification via your mobile app. Simply click”Publish” and you’ll be switched through to the Instagram program.
- Post as you would ordinarily on Instagram. Your copy/description will be duplicated and you need to glue it into the Instagram program. Check you have hashtags added as necessary and you are good to go!
I am impressed that Agorapulse has Added another feature that would ordinarily require us to utilize the attribute and a separate tool makes it even better. Bringing these tools collectively saves you time AND money and is a reason why I adore Agorapulse for Social Media Management.
Responding To Advertisement Remarks
Here’s where we get to Some attributes that are for the higher level of membership Agorapulse.
The capability to respond to ad comments Starts at Moderate Level of Membership (starting at $99 per month)
With comments on advertisements is difficult for keeping up Facebook and Instagram ads. Agorapulse pulls to your own inbox in the ad comments and allows you to view them and participate with them.
If you know what it is like to maintain and run advertisements With the remarks (including the spam), then you’ll know that this purpose is bliss for advertising managers and webpage admins. Bliss. Enterprise Social Media
Bonus Free Tools
You can take Advantage of these free tools on their site.
- A Facebook Page Barometer — to determine how well your fan fares against your peers, and to test your own engagement.
- A Twitter Analytics Report Card — to compare multiple twitter accounts, see how you perform against the competition and measure your Twitter functionality, right now
If you want one Reason to check out Agorapulse then here it is.
They have some of the pricing of any of those Social media management tools.
Prices start at $49 per Month for small/solo companies with raising prices for large medium and enterprise companies. You can find out more about pricing here.
I have A hunch that once you check out Agorapulse for social media management, attempt Some of the free tools and also choose the free trial to get a spin, you will be hooked as I am.