Background Company Social Media Management
There are Many social media management tools, however, one stands out amongst the crowd more and more each year — Agorapulse. I have used Agorapulse for Social Media Management for a couple of years now, and I love it. In this post I discuss 12 Reasons Why I love Agorapulse for Social Media Management and you will also. Company Social Media Management
There Are Lots of social media management tools that Deserve a mention . I’ve used many of these at one time or another.
I won’t go in their features here. They’re Solid options.
However, I changed to Agorapulse a few years ago Today and it has been my No 1 choice for social media direction since that time. You can read about a number of the attribute comparisons between Agorapulse and other platforms here.
However, for the purposes of This post, I want to focus on Agorapulse so you can consider it as a tool in your arsenal.
In Reality, it may be the Primary tool in Your arsenal! Agorapulse is sort of like a Swiss Army knife of social media direction.
It doesn’t have a lot of features that are extraneous That you never use, which makes you think”what’s that used for?” . It’s sensible, no-fluff and super easy to use.
Dare I say, it’s even fun (but we’ll get to this ). Let us take a look why I adore Agorapulse for social media direction!
12 Reasons Why Agorapulse Kick Ass For Social Media Management
Oh and Before I start… I should mention that I do not necessarily use each and every function at the same time. I do use a couple of tools. However, I love that Agorapulse has a package of features that actually do cover most of your social media advertising requirements.
In fact, I Have been moving a lot of the attributes I use on other programs around to Agorapulse. It’s difficult not to wish to remain”in” this tool as it is so user-friendly and fun to use. I also have taken on a new ambassador part with Agorapulse considering writing this post. The article was updated but my genuine love for this particular tool and the fact I can’t do with it in my arsenal hasn’t changed.
The Agorapulse Culture And Team
Let’s start here. Because with this Rest of the things that I adore about Agorapulse mean nothing.
Customer service is at the core of business at Agorapulse. If their customers are happy and utilizing their tool in the best possible way, (and they receive results), then everything falls right into place. Their team concentrates on client experience more.
Agorapulse also stinks To customers about what works, what needs improving and what they are able to build next. You are not just a client but part of a company. In reality, lots of the current features that I am about to speak about came from feedback and client recommendations.
Caring about customers Is why Agorapulse has shot up the ranks as among the social media management programs with all the top reviews and customer satisfaction. Company Social Media Management
I’ve summarized all 12 reasons why I love Agorapulse Below, but let’s start with a video overview of the current (awesome) upgrade — then I’ll break down the critical capabilities. There is a lot to enjoy.
Impressive, right? Let’s jump in and choose a Closer look at the features of Agorapulse.
Easy Publishing And Scheduling
Now that we have covered off to the all-important Function of engagement (that is why I love Agorapulse the most), let us take a peek at scheduling and posting.
Just as a publishing Tool goes, Agorapulse is among the easiest I have used. It is a breeze to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the new auto-posting work for Instagram as a formal Instagram Partner).
You can easily customise the posts to match each platform. I don’t even need to go into detail about this , as it is super intuitive to use. You, (like me) should be able to work out how to program a simple post, easily and without education.
Scheduling is simple with Agorapulse! I can.
- Publish instantly
- Queue my article (more of that later)
- Schedule the article later on for time and a particular date.
It’s also easy to schedule the Exact Same post to Go out on various platforms, on various occasions, while being optimised for those platforms (altering the text or picture size).
One feature I like is the capability Kind”@” and then the name of the user and Agorapulse will bring up the probable account you are able to pick from on Twitter and Facebook. Notice Agorapulse suggests additional accounts once I begin entering their company name.
This helps you to tag profiles and pages quickly And saves you time searching for the perfect folks to include.
You could schedule to LinkedIn.
Publish to LinkedIn with Agorapulse
We will get to Instagram in a moment, but for now, Please be aware that publishing your content and scheduling in advance on Agorapulse is super simple! And like I said, it is also possible to currently auto-post into Instagram using Agorapulse since they are an official partner and have access to that new feature via Instagram’s API.
Oh and they have a slick calendar view also, That means you are able to see all your articles ready to go across the programs.
And it’s colour coded for folks like me That level of visual organisation. Winning!
There’s nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management applications, Agorapulse mentions and has only one column for me to react to notifications.
To me, that’s”one task” to finish each day. And it is actually almost enjoyable to clear out my inbox.
It is focused, it’s simple and it is easy to Use, so you won’t skip a mention!
- Your accounts on Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where all the posts you need to review or respond to can be found). Your inbox things are emphasized as items To Review for each platform.
- Tabs for Fans, Publishing, Listening and Followers, and Reports.
- An area for engagement where you respond and engage via retweets, enjoys or responses.
You can also click on a user’s profile it. You will then see all the information that you need — directly within Agorapulse (like any prior interactions).
Expand your history to be seen by a user profile!
If You’ve Got a Only one click and you will see History with the user and the conversations you have had before. This means that you may give the people the ideal care at the moment.
Let us break this down a bit more…
I can see how many mentions and DMs I’ve Inside my inbox. When I am looking at this tweet from Ravi, I can see just how many tweets that I have to review and that I will review or react to his conversation. It’s the exact same for other channels — your engagement all is in 1 area.
Never skip a mention in your inbox!
I know my inbox Is not empty in this screenshot. When I’ve finished writing this post, but it’s going to be! I don’t always get to tune zero daily but I get there often enough to LOVE that”Congratulations” screen!
It’s simple to check all of your mentions. You can Filter by mention or message kind as follows.
Then review the articles replied to or dealt with. It is marked as reviewed As soon as you respond to a specific post.
Or you simply click on a post replying.
In the case from Nicky, I could select To answer (or answer by DM), examine the article, assign it to get somebody else (more of that later), retweet it or”just like” the post — all from within the exact same dashboard area on Agorapulse.
Choose how you procedure or will participate the mention or message.
It’s if I change to Instagram, by Way of Example similar. I can view all of my current engagement, I see more information or will enlarge on articles. I unfollow and may even follow. Company Social Media Management
Change between platforms and accounts to Keep up with participation!
Being able to see All your comments is handy on Instagram, where you usually can only see the last 50 mentions on your feed. It’s not possible to keep up with mentions if you’ve got a number of followers. Agorapulse changes that which is enormous for brands and influencers.
Excited? You Can now participate your with ALL Mentions, even when you are a bit late getting to them.
And I can also readily participate by Switching to Facebook too.
Note. You’re able to engage on Facebook, Twitter, Instagram and YouTube although not LinkedIn at this point (you can just print to LinkedIn.
Agorapulse retains my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Finest Advocates
When it comes to social media it’s not about Collecting followers. It’s about engaging with them.
Like I shared above, Agorapulse allows me to Easily monitor and engage with my very best advocates using the”Fans and Followers” feature. From within your Twitter accounts, you click “Fans and Followers” and then filter your search under”All”,”Favorites” or”Top” users according to below.
On my top 100 users I searched in this scenario under “TOP”.
You can add profiles and a celebrity to “favorite” people you want to follow carefully in Agorapulse. In this manner, you have their articles readily accessible in their own thread! Now it’s simple retweet their content and to engage with them!
You will also see positions for your following in only About every profile perspective on Agorapulse.
- Engaged — the individual has said you (directly, or via an answer to a conversation) or sent you a DM.
- Ambassador — this person has retweeted posted or you links.
- Influencer — this individual is often retweeted (over 20 times throughout the last 30 days).
In Nicky’s case, she is all 3 with regard to my @sociallysorted Twitter account. Nicky is somebody I should be engaging with (and I do! ) ) .
On Facebook, this Function shows you who has said your webpage, and the number of times they have enjoyed and commented or delivered a message, as well as their last interaction with you. You can also ban them from within Agorapulse, although I hope that happens!
On Instagram you Will see who’s left comments on your post, their followers/followed that is total counts and you can follow or unfollow from within Agorapulse.
These metrics give you a clear image of who Follows you, boosts you and participates with you the most.
- Set up custom classes of followers within Agorapulse’s dash
- Search on each of their interactions
- Search in their messages, and
- Add private notes.
When you have all It to engage in positive communication with those individuals — perhaps reach out to them to thank them surprise and delight them in some way! Company Social Media Management
Advanced Monitoring, Reviews And search
Think of Agorapulse as your personal Private investigator that is Private. You can use the Monitoring function on Instagram to.
- Hashtag hunts.
- Perform place searches.
What’s so great? It opens a whole new World of possibility for finding (and linking ) conversations around any subject you like (including your brand).
The potential for companies is enormous With this feature, especially tourism.
When it comes To reports, Agorapulse actually excels. With one click you can create a report that’s simple to create and easy to decode. GREAT for showing clients!
Agorapulse Reports help you to break your Audience in a way which makes sense.
The reports can also help you locate a range Information including.
- Your best performing content (ie articles, tweets etc) based on participation and attain
- Development metrics over time. Agorapulse compares metrics over the years and gives a fast reading re whether a metric is increasing or decreasing over a time to you.
- Community management statistics like response time and response speed
- Benchmarking your Facebook Page against opponents
Your material is easily analysed and Introduced in report form. You can download it as a csv file to reveal it to the people/clients/team that must view the most.
For social media managers and agencies this is Enormous, as it allows you to provide data that is easy-to-read to your clientele.
It is also possible to have a peek!
Nearly everybody I know who uses Agorapulse for Social media management raves about the reports. They are pretty particular;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is similar to Heaven to me. Agorapulse explains it as being able to”tag, rename, conceal, delete or delegate content… while you sleep”. using Moderation Rules all.
I like this role on Twitter, where the Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz crazy.
With Agorapulse I will deal with them in 2 Manners.
- My DMs can be filtered by me so that I don’t see almost all of them in the first place. This is where the magic happens. You can set up filters to weed out”many” of those bad DMs. Not all (sigh) but many.
- I will filter my feed by DMs or Mentions. Clear them out quickly and I go to DMs. To be honest I get numerous DMs that are spam these days, it is hard not to miss the excellent ones. Automobile DMs have made DMs useless to me, which is a true shame.
Moderation and filtering works for all account Types but I mainly use it for Twitter to”markers as reviewed” all of the Auto DMs that come through saying”thanks for after”.
It mostly filters out The auto-DMs, and yes I’m sad that it grabs some real ones as well, however you’ve got to choose your battles!
And the moderation rules are not about spam. You can use them in several ways to
- Filter out content to be reacted to. Perhaps you wish to have all the articles featuring a specific hashtag to be tagged in a specific way — so you can respond to them.
- Filter those people that are SUPER out and post all of the time that you don’t need to see every Tweet in Agorapulse — just repond to them or natively in Twitter.
- Create customized tags for remarks and tweets so you can categorize and research on them!
- Create customized searches for keywords which you want to track
- In case you’ve got one of the”big” level accounts (greatest for smaller agencies) you’ll have articles delegated to a team member (see 11 below).
Fundamentally the moderation function is another Bonus reason to consider Agorapulse for social media direction.
A Killer Mobile App
If you are about and out And you will need to clean your inbox, the more Agorapulse app is something that you will love.
It is available on Android and iOS and it is super slick to use. I often prefer using the program vs background computer to process my inbox since it’s so easy to review and process mentions and messages. Company Social Media Management
Agorapulse’s lineup feature Permits You to publish Your content onto a replicated, evergreen basis using smart categories — much like the way in that Meet Edgar permits you to set posts to be scheduled at particular times of day based on certain categories. It is used by me to Twitter and Facebook.
If you are currently using a tool and Need to Reduce costs, then consider Agorapulse’s evergreen content attribute instead (and you have the bonus of all of the other Agorapulse features).
Here are a Couple of things Agorapulse for replicated, content that is queued.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse it simple to set up and name Your queue catogories, and add your schedule for posts to be published on. Then of adding content, the process is extremely intuitive. As you can see, it is a slick dashboard (the consumer experience is awesome).
Firstly, you need to name and put up your articles Categories (all colour-coded and prepared for action!) .
Setting up your categories is simple… and color-coded!
Once you’ve set up your categories, all you Need to Do is add times to the schedule, like this.
Then I need to add awesome content to each of those category queues!
Easily Preview Content For Every Social Network.
Agorapulse provides You a handy visual/image preview of this article, to show you how it will look on the newsfeed of this platform when you print it you select.
Pick to Schedule your posts to a time slot, or add every post to the Queue of your choice. This part is simple as you set your queue up in Step one. Your Queue, full of articles (and ready to go) will look something like this.
Once a post is published, it will return to the Bottom of this lineup, waiting to be queued again.
Aside from utilizing the operate for repeated Content, you can choose to either.
- Add a post to the program as normal or
- Replicate your article a certain number of times (once you do this you will set the minimum number of times between repeats of this post). Be aware that you can do this to get Facebook but you need to know about the Twitter rules against content — see below.
You Can Pause The Queue (Quickly, And At Any Time).
I love that Agorapulse has included a pause button. It’s not great time to post or if there is a disaster, you can easily pause the queue.
Maybe You need to pause a queue of articles At Christmas… it is easy with the pause button!
Meet it was something and Edgar includes a pause button That I actually wanted to see which I chose to replace it with. I asked Agorapulse to add one plus they did (they constantly listen — never be afraid to mention tips or give opinions!) .
Use The Queue Function To Announce Facebook Lives
The function could be for announcing handy Events like a Facebook Live (should you hold them on a weekly or regular basis). Share your articles that needs to go out weekly at a specific time of the week in a queue. I’d advise that you change the articles a bit to keep the content fresh and much more eye-catching.
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or replicate content in February 2018. You can read about it here.
The rules are not Fresh as addressed in this informative article by Agorapulse’s CEO Emeric Ernoult. It is just that now they are making a bigger point of saying they’ll apply them.
Basically this imply that we can no more Simultaneously post articles that is equal or similar . This applies to replicate content at the account.
Let us take a look Twitter with Agorapulse whilst complying with all the principles, so once you draft a picture like this one you comply with the rules.
Note You Could elect to queue or program Your article to Twitter. Here’s where we need to consider the principles of Twitter and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content To Twitter Accounts
If you look At the picture above, you will see that Agorapulse blocks my ability to place duplicate content. The instrument recognises that I am submitting to Twitter! This helps make sure I stick to the guidelines of Twitter.
Content Variation Tips
This is the way I use Agorapulse to save me loads of Time and stay out of Twitter Jail. Together with Agorapulse, you have two choices for replicating a hyperlink.
- It is possible to opt to Schedule your post once (or more than once in the event that you vary it). To do so, simply put in your article, then pick the date and time you would like it to head out at. If it will be printed more than once, you’ll need to edit the repeated or duplicate tweets so they’re not”replicate” content. More of that is below.
- More than once with variations or It is possible to opt to Queue your article once. Agorapulse advocates this. When you are queueing content for Twitter, be sure that you don’t select the option to”re-queue multiple occasions.” You can use this attribute for some other platforms, however this is where you’d wind up in breach of Twitter’s rules. When I decide to do it this way, I make sure it’s a special place, then add it to the top or bottom of the queue (ie I select”queue alongside” or”queue last”).
I also utilize Advanced Scheduling to Write 1 tweet, and then set that tweet to repeat a certain number of occasions. Below, I’ve set it to post more frequently than every 7 Days, and up to 6 repeats. Don’t forget to edit the repeats!
Once the 6 x repeats are scheduled by me, I can see Those posts in my schedule. I’d go in and change them to hashtags, emojis, pictures or text. Do this immediately — do not do it or you may forget.
Note. It’s If the connection stays the same when you edit your posts ok. It’s the text that you have to change each time.
I had been using Advanced Scheduling in this way For a little while now to post fresh content — well ahead of the new”rules” have been announced. I like to mix this up and it is better for engagement.
Don’t forget Bulk Upload! Agorapulse also allows you to bulk upload around some 100 parts of content by using a CSV file. This can include content from any RSS feed and includes your photos! You can even use this to curate articles and save hours!
What’s Coming To Queued Content?
The team at Agorapulse is functioning on a Tool to make us the variants of tweets, so we can still get content out quickly and play nice. This will be new functionality that will let us replicate our tweet variants quickly — in the one interface that is easy. I’m awaiting it. I am sure it will be a timesaver! Company Social Media Management
Team Communication and Delegation
As easy as Agorapulse is to utilize, you Don’t need to do all the checking and involvement yourself… It’s a fantasy for delegation.
If you are a member of Agorapulse’s Large level Accounts (beginning at $199 a month), then it’s possible to update to staff approval whereby you can assign tasks and approve messages across multiple team members.
This is GREAT for customer support brilliance.
This feature is a good, if you are a growing team One to update to.
Oh and guess what? Remarks and teamwork occurs in Actual time. So if Joe and Jess are online at precisely the exact same time working on the same account, there will not be double-up. You can see exactly what your staff is performing in real time.
Posting To Instagram
Agorapulse is A proud Instagram partner. This suggests they are among the tools to get entry to the API to allow auto-posting to Instagram which is HUGE of Instagram!
If you have one of the business accounts with Agorapulse you can into Instagram. This usually means you can plan your content ahead of time and click on when you’re ready OR you are able to to post in your telephone auto article.
Make sure that you don’t forget to engage if You autopost….posting is merely a part of this process. You have to follow up on comments and replies.
I believe that Agorapulse is the tool which Provides both scheduling and auto-scheduling to Instagram in addition to reporting and monitoring… so it’s a win-win-win if you’ve got a company account. Are a fee!
All you Want To do would be.
- Download the Agorapulse app and hook your Instagram account.
- On Your program or desktopcomputer, schedule your Instagram article (add photo and caption) then program the time and date you need to publish it. You may opt to change on Auto-scheduling or you’ll be able to use the program post the picture and to connect through to Instagram.
- If you post , will receive a notification through your program when it is time to post. Just click”Publish” and you’ll be changed through to the Instagram app.
- Article as you would normally on Instagram. Your copy/description is going to be copied and you want to glue it to the Instagram program. Check you’re ready to go and you have added as necessary!
I am super impressed that Agorapulse has Added another feature that would require us to use another tool and the new auto-post feature makes it even better. Bringing these tools collectively saves time AND money and is a key reason why I love Agorapulse for Social Media Management.
Responding To Ad Comments
Here is where we get to Some attributes which are for the degree of membership Agorapulse.
The capability to respond to ad comments Begins at Moderate Level of Membership (starting at $99 per month)
Keeping up with opinions on advertisements is difficult for Equally Facebook and Instagram advertisements. Agorapulse lets you view them and engage with them easily and pulls to your inbox from the ad comments.
If advertisements run and understand what it is like to maintain With the comments (including the spam), then you’ll know that this purpose is bliss for advertising managers and webpage admins. Bliss. Company Social Media Management
Bonus Free Tools
You can also choose Advantage of those tools on their website including.
- A Facebook Page Barometer — to test your engagement, and to see how well your lover fares from the peers.
- A Twitter Analytics Report Card — to compare multiple twitter accounts, see how you perform against the competition and measure your Twitter performance, right today
If you really want one Reason to test out Agorapulse here it is.
It is affordable.
They have some of the pricing of some of those Social media management applications.
Prices begin at $49 each Month for small/solo companies with raising prices for large medium and enterprise businesses. You can find out more about pricing here.
I’ve A hunch that once you check out Agorapulse for social media management, attempt A number of the tools and also choose the free trial to get a spin, you’ll be as hooked as I am.