Background Companies And Social Media Marketing
There are Many social media management tools, however, one stands out amongst the crowd more and more every year — Agorapulse. I have utilized Agorapulse for Social Media Management for a couple of decades now, and I really like it. In this article I share 12 Reasons Why I adore Agorapulse to Social Media Management and why you will also. Companies And Social Media Marketing
There Are Lots of social media management tools that Deserve a mention here. I have used many of them at one time or another.
I won’t go in their features . They are Solid choices.
However, I switched to Agorapulse a Couple of Years ago Now and it has been my No 1 choice to social media management since that time. You can read about a number of the attribute comparisons between Agorapulse along with other platforms .
However, for the purposes of This informative article, I want to just focus on Agorapulse so you can consider it as a tool in your arsenal.
It may literally be the main tool in Your arsenal! Agorapulse is sort of like a Swiss Army knife of social media direction.
Only, it doesn’t have features that are extraneous You never use, making you think”what is that used for?” . It is sensible, no-fluff and super easy to use.
Dare I say, it is even enjoyable (but we will get to this ). Let’s take a look at 12 reasons why I adore Agorapulse for social media management!
12 Reasons Why Agorapulse Kick Ass For Social Media Management
Oh and Before I start… I should mention that I don’t necessarily use EVERY single function at the exact same moment. I do use a couple of other tools. But I really like that Agorapulse includes a suite of features that do cover the majority of your social media marketing needs.
In fact Have been moving a lot of the features I use on additional tools around to Agorapulse. It is difficult not to want to stay”in” this tool as it’s so user-friendly and enjoyable to use. I also have taken on a new ambassador role with Agorapulse since writing this post. The post has been updated but my real love with this tool and the fact I can’t do without it in my arsenal hasn’t changed.
The Agorapulse Team And Staff
Let’s begin here. Because without this Remainder of the things that I love about Agorapulse imply nothing.
Customer service is at the core of business at Agorapulse. If their customers are happy and using their instrument in the best possible manner, (and they receive results), then everything falls into place. Their staff focuses more than anything else.
Agorapulse also stinks About what works, what they are able to build next and what needs improving. Thus, you are not just a client but part of a company where your voice will be heard. In reality, many of the features I am about to talk about came from client recommendations and opinions.
Caring about customers Is Agorapulse has taken up the ranks as one of the social media management tools with all the top reviews and customer satisfaction. Companies And Social Media Marketing
I’ve outlined all 12 reasons why I like Agorapulse Below, but let’s begin with a video summary of their current (awesome) update — then I will break down the critical features. There’s a lot to like.
Impressive, right? Let’s jump in and take a Closer look at the features of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off on the all-important Function of participation (that is why I adore Agorapulse the most), let’s take a peek at posting and scheduling.
Just as a publishing Tool goes, Agorapulse is one. It’s a cinch to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the new auto-posting work for Instagram as an official Instagram Partner).
The articles can be easily customised by you to match each platform. As it is super intuitive to use, I probably don’t even have to go into detail about it . You, (like me) need to have the ability to work out how to schedule an easy article, easily and without instruction.
Scheduling is easy with Agorapulse! I can.
- Publish immediately
- Queue my post (more of that later)
- Schedule the article later on for time and a specific date.
It’s also super easy to schedule exactly the post to Go out on different platforms, on different occasions, while being optimized for all those platforms (altering the text or picture size).
One feature I like is the ability to Kind”@” and then the name of the consumer and Agorapulse will bring up the possible accounts you are able to choose from on Twitter and Facebook. See Agorapulse suggests accounts once I begin entering their company name.
This helps you to label pages and profiles fast And saves you time looking to include.
You could also schedule easily to LinkedIn.
Publish to LinkedIn with Agorapulse
We will get to Instagram at a minute, but for now, Please know that publishing your articles and scheduling beforehand on Agorapulse is super easy! And as I said, you can also now auto-post into Instagram using Agorapulse since they are an official partner and also have access to that new feature via Instagram’s API.
Oh and they have a slick calendar view too, That means you can see all of your articles ready to go across the platforms.
And it’s colour coded for folks like me That amount of visual organisation. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike a few other social media management tools, Agorapulse has just 1 column for me to respond to notifications and mentions.
To me, that is”one task” to complete every day. And it is actually almost enjoyable to clean out my inbox.
It is focused, it is easy and it is simple to Use, so you won’t skip a mention!
- Your accounts Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where all the posts you need to review or respond to can be found). Your inbox things are highlighted as items To Inspection for each platform.
- Tabs for Listening, Publishing, Fans and Followers, and Reports.
- An area for participation in which you participate and respond via responses, retweets or enjoys.
You can click on a user’s profile to enlarge it. You will then see all the information that you want — directly within Agorapulse (including any prior interactions).
Expand an individual profile to realize your history!
Just one click and you can see if You’ve Got a History with the user and the conversations you have had before. As a consequence, you can provide the ideal people the ideal care at the perfect time.
Let’s break this down a bit more…
I DMs I have and can see how many cites In my inbox. If I am looking at this tweet from Ravi, I will see just how many tweets I have to review and that I will review or react to his tweet. It’s the exact same for other societal channels — all of your engagement is in 1 area.
Never miss a mention in your inbox!
I know, I know, my inbox Is not empty in this screenshot. When I’ve finished writing this post, but it’s going to be! I do not always get to tune zero every day but I get there often enough to LOVE that”Congratulations” screen!
It’s simple to inspect your mentions. You can Even filter by message or mention type as follows.
Then review the articles you’ve responded to or dealt with. It is automatically marked as reviewed once a post is replied to by you.
Or you click on a post replying.
I could choose To answer (or reply from DM), examine the post, assign it to get somebody else (more of that later), retweet it or”just like” the article — all from within the exact same dashboard area on Agorapulse.
Choose how you process or will participate the mention or message.
It’s if I switch for example similar. I am able to see my recent engagement all, I can enlarge on articles or see info. I unfollow and can also follow. Companies And Social Media Marketing
Switch between platforms and accounts to Keep up with engagement!
Being able to see All your remarks is handy on Where you usually can only find the last 50 mentions on your own feed. It’s not possible to keep up with mentions, if you have a number of followers. Agorapulse changes all that which is enormous for influencers and brands.
Excited? You can participate your with ALL Mentions, even when you are a little late getting to them.
And of course, I could also participate by Switching to Facebook as well.
Note. You’re able to engage on Facebook, Twitter, Instagram and YouTube but not LinkedIn at this point (you can only print to LinkedIn.
Agorapulse retains my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Finest Advocates
When it comes to social media it’s not about Collecting followers. It’s about participating with them.
Like I shared above, Agorapulse allows me to Easily monitor and engage with my best advocates using the”Fans and Followers” feature. From in your Twitter accounts, you click on”Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users as per below.
On my top 100 users I searched in this scenario below “TOP”.
To profiles you can add a star with favorites to “favorite” people you would like to follow closely in Agorapulse. This way, you have their articles accessible in their own thread! Now it’s simple to engage together and retweet their articles!
You see positions for your following in just About each profile view on Agorapulse.
- Engaged — the person has said you (directly, or through a reply to a dialogue ) or delivered you a DM.
- Ambassador — this individual posted links to your website or has retweeted you.
- Influencer — this individual is frequently retweeted (more than 20 times throughout the last 30 days).
In the situation of Nicky, she is all 3 with regard to my @sociallysorted Twitter account. Nicky is someone I ought to be participating with (and I do!) .
On Facebook Function shows you who has mentioned your page, and how many times they have liked and commented or delivered a message, as well as their final interaction with you. You can prohibit them from your page from inside Agorapulse, but I expect that happens!
On Instagram you Will see who has left comments on your article, their complete followers/followed counts and you can follow or unfollow from inside Agorapulse.
These fundamental metrics give you a clear picture of who Follows you, promotes you and engages with you the most.
- Setup custom groups of followers within Agorapulse’s dashboard
- Search on each of their interactions
- Search in their own messages, and
- Add notes.
When you have All This information you can use It to take part in positive communication with these individuals — surprise and delight them in some manner or maybe reach out to thank them! Companies And Social Media Marketing
Advanced Tracking, Reviews And search
Think of Agorapulse as your own Private investigator. You can use the Tracking work on Instagram to.
- Hashtag that is perform hunts.
- Perform location searches.
What’s so great about this? It opens up a whole new World of chance for finding (and joining) conversations around any topic you like (like your brand).
The potential for location-based companies is huge Particularly tourism.
When it comes To reports, Agorapulse really excels. With one click you can make a report that’s easy to create and easy to decipher. Ideal for showing clients!
Agorapulse Reports enable your to break Audience in a way which makes sense.
The reports can help you find a range Information including.
- Your best performing content (ie articles, tweets etc) based on participation and reach
- Development metrics with time. Agorapulse gives a fast reading re whether a specific metric is increasing or decreasing over a period to you and compares metrics over time.
- Community management statistics like reaction time and response speed
- Benchmarking your Facebook Page against competitors
Your best performing content is easily analysed and Presented in report form. You can even download it as a csv file to show it to the people/clients/team that needs to see the most.
For social media managers and agencies this is Enormous, as it allows you to supply your clients with data.
You can also take a glance!
Nearly everyone I know who uses Agorapulse to get Social media direction raves about the reports. They are fairly special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Heaven to me. Agorapulse explains it as being able to”tag, bookmark, hide, delete or delegate articles… while you sleep”. By using Moderation Rules all.
I like this function on Twitter, where the Auto-thankyous, Auto-engagements and Auto-DMs drive me bat-shizz mad.
With Agorapulse I can deal with them in 2 Ways.
- Therefore that I really don’t see almost all of them in the first 17, I can filter my DMs. This is where the magic occurs. You can set up filters to weed out”many” of the lousy DMs. Not all (sigh) but most.
- I will filter my feed by Mentions or even DMs. I typically go to DMs and clean them out. To be fair I get numerous DMs which are spam nowadays, it’s hard not to miss the good ones. Auto DMs have made DMs useless to me, which is a real shame.
Moderation and filtering functions for all accounts Types but I mostly use it for Twitter to”markers as reviewed” all of the Auto DMs that come through saying”thanks for after”.
It filters out The auto-DMs, and yes I’m sad that it grabs some real ones also, but you have to pick your battles!
And the moderation principles are not merely about spam. You can use them in several ways to
- Filter out articles to be reacted to — on any platform. So you’re able to respond to them afterwards — you want to have of the posts featuring a specific hashtag to be tagged in a manner.
- Filter those people that are SUPER engaged out and post all of the time so that you don’t need to observe every Tweet at Agorapulse — just repond to them sometimes or in Twitter.
- Create customized tags such as comments and tweets so you can categorize and search on these!
- Create custom searches for keywords that you need to monitor
- In case you’ve got one of the”large” level accounts (best for smaller agencies) you can have posts assigned to a team member (see 11 below).
Basically the moderation function is another Bonus reason to consider Agorapulse for social media direction.
A Killer Mobile App
If you are out and about And you will need to clean your inbox, the Agorapulse program is.
It’s available on it’s and iOS and Android super slick to use. I often prefer using the program vs background to process my inbox as it’s really simple to review and procedure mentions and messages. Companies And Social Media Marketing
Agorapulse’s lineup feature Permits You to publish Your content on a replicated, evergreen basis using intelligent categories — much like the way in which Meet Edgar permits you to set posts to be scheduled at particular times daily based on particular categories. I use it for Twitter and Facebook.
If you want to and are using a tool Cut costs, then contemplate Agorapulse’s evergreen content feature rather (and you have the bonus of all of the other Agorapulse features).
Here are a few things to learn about using Agorapulse for replicated, content that is queued.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse it easy to set up and title Your queue add your program for articles to be published on, and catogories. Then of adding content, the process is extremely intuitive. As you can see, it is a slick dashboard (the user experience is amazing ).
Primarily, You Have to name and set up your articles Classes (all colour-coded and prepared for action!) .
Setting up your classes is simple… and color-coded!
When You’ve set up your classes, all you have to Do is add instances such as this, to the program.
Then I need to add content that is awesome to each of those category queues!
Easily Preview Content For Every Social Network.
Agorapulse provides You a preview of this post, to explain to you how it’ll look on the newsfeed of this platform when you publish it, you select.
Choose to Schedule your posts to a certain time slot, or include every post to the Queue of your selection. This part is easy as you set your queue up in Step one. Your Queue, full of articles (and ready to go) will look something like this.
After a post is published, it will return to the Bottom of the lineup, waiting to be queued.
Aside from utilizing the function for repeated Content, you can also choose to .
- Add a post to the schedule as usual or
- Replicate your post a specific number of times (once you do this you may set the minimum amount of days between repeats of this article ). Be aware that you can accomplish this for Facebook but you have to know about the Twitter rules see below.
You Can Pause The Queue (Quickly, And At Any Time).
I Really like That Agorapulse has added a pause button. For any reason it’s not great time to post or if a catastrophe is, you can easily pause the queue with one click.
Perhaps you want to pause a lineup of posts At Christmas… it’s simple with the pause button!
Meet Edgar includes a pause button and it was something That I really wanted to see that I opted to replace it with. I requested Agorapulse to include one and they did (they constantly listen — never be afraid to mention tips or provide feedback!) .
Use The Queue Function To Announce Facebook Lives
The queue function could be handy for announcing Events such as a Facebook Live (should you hold them on a weekly or regular basis). Share your content that must go out weekly in a queue at a certain time of the week. I would recommend a bit varies the posts to keep the content fresh and more eye-catching.
Twitter And Agorapulse
Twitter posted about new Guidelines or”rules” for repeated or duplicate content in February 2018. You may read about it here.
The principles Aren’t Actually new as addressed by Agorapulse’s CEO Emeric Ernoult. It’s just that now they’re making a bigger point of saying they will be enforced by them.
Fundamentally this imply that we can Simultaneously post identical or similar content to multiple accounts. This also applies to replicate content in exactly the same account.
Lets’s take a look Twitter with Agorapulse while complying with the rules, so the rules are complied with by you once you draft an image like this one to post to Twitter.
Note You Could choose to to queue or schedule Your article to Twitter. Here’s where we need to consider Twitter’s principles and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content To Twitter Accounts
If you look In the picture above, you’ll see that Agorapulse blocks my ability to place duplicate content. The tool recognises that I’m submitting to Twitter! This helps make sure the guidelines of Twitter are adhered to by me.
Content Variation Tips
Here is how I utilize Agorapulse to save me loads of Time and remain out of Twitter Jail. Together with Agorapulse, you have two choices for replicating a link.
- You can opt to Schedule your post once (or more than once if you vary it). Simply add your article to do so, then pick the time and date you want it to go out out at. If it’ll be printed more than once, you will need to edit the repeated or duplicate tweets so that they’re not”duplicate” content. More of that is below.
- You can choose to Queue your article once or more than once with variants. Agorapulse recommends this. When you’re queueing content for Twitter, make sure you don’t choose the option to”re-queue multiple times.” You can still use this attribute for other platforms, but this is where you’d wind up in breach of the rules of Twitter. While I decide to do it this way, I make sure it’s a special place, then add it to the top or bottom of the queue (ie I select”queue next” or”queue last”).
I utilize Advanced Scheduling to Write one tweet, and set that tweet. Below, I have set it to article no more often than every 7 Days, and up to 6 repetitions. Don’t forget to edit the repeats!
Once I schedule the 6 x repeats, then I can see Those posts in my schedule. I would go straight in and alter them to text that is new, emojis, images or hashtags. Do this immediately — do not do it later or you may forget.
Note. It is Okay when you edit your articles, if the connection remains the same. It is the text that you need to change each time.
I had been utilizing Advanced Scheduling in this manner For a little while now to post fresh content well before the new”rules” have been declared. I love to mix it up and it is better for engagement.
Do not forget Bulk Upload! Agorapulse also permits you to upload around a 100 pieces of content simultaneously by using a pre-populated CSV file. This also can include articles and includes your photographs! You can even use this save hours and to curate articles from different sites!
What is Coming To Queued Content?
The staff at Agorapulse is functioning on a Tool to produce the variants of tweets easier for people, so we can get content out quickly and play nice with Twitter. This will be new functionality that will enable us to repeat our tweet variants quickly — in the one easy interface. I’m looking forward to it. I am convinced it’s going to be a timesaver! Companies And Social Media Marketing
Team Communication and Delegation
As easy as Agorapulse is to use, you Do not need to do all the checking and engagement yourself… it is a dream for delegation.
If you are a member of Agorapulse’s Large level Account (beginning at $199 a month), then it’s possible to upgrade to team approval whereby you can assign tasks and accept messages around multiple team members.
This is GREAT for customer support brilliance.
This attribute is a good, if you are a group that is growing You to upgrade to.
Oh and guess what? Teamwork and comments happens in Real time. If Joe and Jess are online at precisely the same time working on the same account, there will not be double-up. It is possible to see what your staff is currently performing in real time.
Posting To Instagram
Agorapulse is A proud spouse. This means that they are one of the first tools to get entry to the API to allow auto-posting to Instagram that is HUGE of Instagram!
If you have one of the business accounts with Agorapulse you can into Instagram. This usually means you can plan your content ahead of time and click to post in your phone when you are ready OR you can auto article.
Make sure that you don’t forget to participate if You autopost….posting is just a part of this process. You have to follow up on answers and comments.
I believe that Agorapulse is the only instrument which Provides both scheduling and auto-scheduling to Instagram as well as reporting and monitoring… so it is a win-win-win in case you have a business account. Are a distinct fee!
All you need To do would be.
- Download the Agorapulse app and hook up your Instagram account.
- On Your app or desktopcomputer, schedule your Instagram article (add photo and caption) then program the time and date that you need to publish it. You may choose to change on Auto-scheduling or you’ll be able to use the app post the picture and to connect through to Instagram.
- When it is time to 19, if you post will get a notification via your app. Simply click”Publish” and you’ll be changed through to the Instagram app.
- Post as you would ordinarily on Instagram. Your copy/description is going to be duplicated and you need to paste it. Check you are ready to go and you have added as necessary!
I am impressed that Agorapulse has Added another feature that would ordinarily require us to utilize a tool and the attribute makes it even better. Bringing these tools saves time AND money and is a key reason why I love Agorapulse for Social Media Management.
Responding To Ad Comments
Here’s where we get to Some attributes that are for the degree of membership Agorapulse.
The ability to respond to ad comments Starts at Medium Level of Membership (starting at $99 a month)
Keeping up with opinions on ads is difficult for Facebook and Instagram ads. Agorapulse pulls to your own inbox from the advertisement comments and lets you view them and engage with them.
If you understand what it is like to maintain and run ads With the remarks (such as the spam), then you will know that this purpose is bliss for advertising managers and page admins. Bliss. Companies And Social Media Marketing
Bonus Free Tools
You can also choose Advantage of these free tools on their site such as.
- A Facebook Page Barometer — to test your own engagement, and to see how well your fan fares against your peers.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and quantify your Twitter performance, right now
If you really want one More reason to check out Agorapulse here it is.
It is affordable.
They have some of the pricing of some of the Social media management tools.
Prices start at $49 per Month for small/solo businesses with raising prices for large medium and enterprise companies. You will find out more about pricing here.
I’ve A hunch that once you check out Agorapulse for social media management, attempt A number of the tools and take the free trial to get a spin, you will be hooked as I am.