Intro Best Social Media Marketing
You will find Many social media management programs, but one stands out amongst the crowd more and more every year — Agorapulse. I have used Agorapulse for Social Media Management for a few years now, and I love it. In this article I share 12 Reasons Why I adore Agorapulse for Social Media Management and you will also. Best Social Media Marketing
There are many social media management applications that Deserve a mention here. I have used many of these including Hootsuite Sprout Social, and Buffer, at one time or another.
I will not go in their features . They are Solid options.
But I switched to Agorapulse a few years ago Now and it has been my No 1 choice to social media direction since that time. You can read about a number of the attribute comparisons between Agorapulse and other programs here.
But for the purposes of This post, I want to focus on Agorapulse so you can consider it as a tool in your arsenal.
In Reality, it may literally be the main tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media management.
It doesn’t have features that are extraneous That you never use, which makes you think”what’s that used for?” . It is practical, no-fluff and super simple to use.
Dare I say, it is even fun (but we will get to this ). Let’s take a look at 12 reasons why I love Agorapulse for social media management!
12 Reasons Agorapulse Kick Ass For Social Media Direction
Oh and Before I start… I should mention that I don’t always use each and every function in precisely the same time. I do use a couple of different tools for a few purposes. But I really like that Agorapulse includes a suite of features that do cover the majority of your social media marketing requirements.
In fact Have been moving lots of the features I use on other tools over to Agorapulse. It is hard not to wish to remain”in” this instrument as it is so user-friendly and enjoyable to use. I have taken on a brand ambassador part with Agorapulse since writing this post. The article was updated but my genuine love with this particular tool and the fact I can not do without it in my toolbox has not changed.
The Agorapulse Team And Culture
Let us start here. Because without this Remainder of the things I adore about Agorapulse mean nothing.
Customer service is at the core of company at Agorapulse. If their customers are happy and using their instrument in the finest possible way, (and they get results), then everything falls right into place. Their staff concentrates over anything else.
Agorapulse also stinks About what works, what needs improving and what they can build. You are not only a customer but a part of a business where your voice will be observed. In fact, lots of the features I am about to speak about came from client testimonials and opinions.
Caring about clients Is Agorapulse has taken up the ranks as among the social media management programs with all the best reviews and customer satisfaction. Best Social Media Marketing
I’ve all outlined 12 reasons why I love Agorapulse Below, but let us start with a video summary of the current (awesome) upgrade — then I will break down the key capabilities. There is a lot to like.
Impressive, right? Let us jump in and choose a Closer look at the features of Agorapulse.
Easy Publishing And Scheduling
Now that we have covered off on the all-important Function of participation (which is the reason why I love Agorapulse the most), let us take a peek at scheduling and posting.
Just as a publishing Tool goes, Agorapulse is among the easiest I’ve used. It’s a breeze to post to Twitter, LinkedIn, Facebook and Instagram (and they have the new auto-posting function for Instagram as an official Instagram Partner).
The posts can be easily customised by you to suit each platform. I probably don’t even have to go into detail about this , as it’s super intuitive to use. You, (like me) should be able to work out how to schedule an easy article, readily and without education.
Scheduling is simple with Agorapulse! I can.
- Publish instantly
- Queue my post (more of this later)
- Schedule the post later on for time and a particular date.
It’s also super easy to schedule the Exact Same article to Head out on different platforms, on various occasions, while being optimised for all those platforms (changing the text or picture size).
1 feature I like is the capability to Type”@” and then the name of the consumer and Agorapulse will bring up the possible accounts you can pick from on Twitter and Facebook. Notice Agorapulse suggests extra accounts once I begin entering their business name.
This helps you to label pages and profiles fast And saves you time searching for the perfect people to include.
You can schedule to LinkedIn.
Print to LinkedIn with Agorapulse
We will get to Instagram in a minute, but for today, Please be aware that publishing your articles and scheduling in advance on Agorapulse is super simple! And like I said, you can also now auto-post to Instagram with Agorapulse as they are an official partner and also have access to that new feature via Instagram’s API.
Oh and they have a Fairly slick calendar view too, So you can see of your articles ready to go across all of the platforms.
And it is color coded for people like me who want That extra level of visual organisation. Winning!
There’s nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike a few other social media management tools, Agorapulse mentions and has 1 pillar for me to react to notifications.
To me, that is”one job” to complete each day. And it’s really almost enjoyable to clean out my inbox.
It is focused, it is simple and it is easy to Use, and that means you won’t skip a mention!
- Your accounts Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where all the articles you need to review or respond to can be found). Your inbox items are emphasized To Inspection for each stage as items.
- Tabs for Publishing, Listening, Fans and Followers, and Reports.
- An area for participation where you engage and respond via retweets enjoys or responses.
You can click on a user’s profile to enlarge it. You’ll then see all of the information that you need — right within Agorapulse (like any prior interactions).
Expand an individual profile to see your history!
Only one click and you can see if you have a History with the user and the conversations you’ve had before. This means that you can give the people the ideal care at the time.
Let us break this down a bit more…
I DMs I’ve and can see how many cites In my inbox. If I am looking at this tweet from Ravi, I will see just how many tweets I have to review and that I will review or react to his tweet. It’s the same for channels that are societal — your engagement all is in 1 place.
Never miss a mention on your inbox!
I know, I know, my inbox Is not empty in this screenshot. When I’ve finished writing this post, but it’s going to be! I don’t always get to tune zero daily however I get there often enough to LOVE that”Congratulations” display!
It’s simple to check all of your mentions. You can Filter by message or cite kind as follows.
Simply review the posts replied to or dealt with. It is automatically marked as reviewed once you respond to a specific post.
Or you click on a post to review it without replying.
In the example from Nicky, I can choose To reply (or reply by DM), review the article, assign it for somebody else (more of that later), retweet it or”like” the article — all from within the exact same dashboard area on Agorapulse.
Choose how you will participate or process the mention or message.
If I switch to Instagram, by Way of Example, it’s similar. I can see all of my recent participation, I will expand on posts or see information. I unfollow and can follow. Best Social Media Marketing
Easily change between programs and accounts to Keep up with engagement!
Being able to see All your remarks is handy on Instagram, in which you can find the last 50 mentions on your feed. If you’ve got a large number of followers it’s not possible to maintain with mentions. Agorapulse changes all that which is huge for brands and influencers.
Excited? You Can now engage your with ALL Mentions if you are getting to them.
And I could readily participate by Switching to Facebook too.
Note. You can engage on Facebook, Twitter, Instagram and YouTube but maybe not LinkedIn at this stage (you can only print to LinkedIn.
Agorapulse retains all my participation in 1 area.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it is not about Collecting followers. It is about participating with them.
As I shared above, Agorapulse allows me to Easily monitor and participate with my very best advocates using the”Fans and Followers” feature. From in your Twitter accounts, you click on”Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users as per below.
On my top 100 users I searched in this case below “TOP”.
To profiles you can add a star with favorites to “favorite” folks that you would like to follow carefully in Agorapulse. In this manner, you’ve got their articles easily accessible in their very own thread! It’s easy retweet their content and to engage together!
You see rankings for the following in only About each profile perspective on Agorapulse.
- Engaged — the person has said you (directly, or via an answer to a conversation) or delivered you a DM.
- Ambassador — this person posted links to your website or has retweeted you.
- Influencer — this individual is often retweeted (more than 20 times throughout the last 30 days).
In the case of Nicky, she is all 3 with regard to my @sociallysorted Twitter account. Nicky is somebody I should be engaging with (and I do!) .
On Facebook Function shows you who’s mentioned your page, and the number of times they’ve enjoyed and commented or sent you a message, in addition to their final interaction with you. It is also possible to prohibit them from inside Agorapulse, but I expect that happens infrequently!
On Instagram you Will see who has left comments in your post, their followers/followed that is total counts and you can trace or unfollow from within Agorapulse.
These fundamental metrics give you a clear image of who Follows you, boosts you and engages with you the most.
- Set up custom classes of followers within Agorapulse’s dashboard
- Search on all their interactions
- Search on their messages, and
- Add notes.
When you have this information you can use all It to take part in communication with those individuals — surprise and delight them or maybe reach out to thank them! Best Social Media Marketing
Advanced Monitoring, Reviews And search
Think of Agorapulse as your own Investigator that is Private. You can use the Monitoring work on Instagram to.
- Hashtag hunts.
- Location that is perform hunts.
What’s so great about it? It opens a whole new World of possibility for finding (and linking ) conversations around any subject you like (including your manufacturer ).
The potential for companies is huge Especially tourism.
When it comes To reports, Agorapulse really shines. With one click you can make a report that is easy to decode and simple to produce. Ideal for showing customers!
Agorapulse Reports enable you to break your Audience in a means which makes sense.
The reports also can help you locate a range Information such as.
- Your best performing content (ie posts, tweets etc) based on participation and reach
- Evolution metrics over time. Agorapulse gives a reading re whether a specific metric is decreasing or increasing over a period to you and automatically compares metrics.
- Community management statistics like reaction time and response speed
- Benchmarking your Facebook Page against opponents
Your material is analysed and Presented in report form. You can download it as a csv file to reveal it the most.
For social media managers and agencies this is Enormous, as it allows you to supply your clientele with data that is easy-to-read.
You can have a glance at your competitors!
Nearly everyone I know who uses Agorapulse for Social media direction raves about the accounts. They are pretty particular;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Paradise to me. Agorapulse explains it as being in a position to”tag, bookmark, hide, delete or assign content… while you sleep”. using Moderation Rules, all.
I like this role on Twitter, where the Auto-thankyous, Auto-engagements and Auto-DMs drive me bat-shizz crazy.
With Agorapulse I will deal with them in two Manners.
- So that I don’t see most of them in the first location I will filter my DMs. This is where the magic happens. You can set up filters to weed out”most” of the lousy DMs. Not all (sigh) but many.
- I will filter my feed by DMs or even Mentions. Clean them out pretty fast and I go to DMs. To be honest I get numerous DMs that are spam nowadays, it is hard not to overlook the good ones. Automobile DMs have made DMs useless to me, which is a shame.
Moderation and filtering works for all accounts Types but I mostly use it for Twitter to”mark as reviewed” all the Auto DMs which come through saying”thanks for following”.
It mainly filters out The auto-DMs, and yes I am sad that it grabs some real ones also, however you have to choose your battles!
Along with the moderation principles are not about spam. You can use them in many ways to
- Filter content out to be responded to. So you’re able to respond to them — maybe you wish to have of the articles featuring a hashtag to be tagged in a way.
- Filter out those individuals that are SUPER participated and post all of the time so you don’t need to observe every Tweet at Agorapulse — just repond to them or natively in Twitter.
- So you can categorize create customized tags for comments and tweets and search on these!
- Create custom searches for key words that you want to track
- In case you have one of those”large” level accounts (greatest for small agencies) you’ll have posts assigned to a team member (see 11 below).
Fundamentally the moderation purpose is another Bonus reason to think about Agorapulse for social media direction.
A Killer Mobile App
If you are out and about And you need to clean your inbox, the Agorapulse app is something that you will love.
It’s available on iOS and Android and it is super slick to use. I often prefer to use the program vs desktop computer to process my inbox as it’s really easy to review and process mentions and messages. Best Social Media Marketing
Agorapulse’s queue feature Permits You to publish Your articles onto a repeated, evergreen basis using intelligent categories — much like the manner in which Meet Edgar allows you to set articles to be scheduled at particular times daily based on certain categories. I use it to Facebook and Twitter.
If you are currently using a tool like Meet Edgar and Need to Cut costs, then contemplate Agorapulse’s evergreen content attribute rather (and you get the bonus of all of the additional Agorapulse features).
Here are a Couple of things to know about using Agorapulse for content that is repeated.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse it simple to set up and title Your queue insert your schedule to get posts to be printed on, and catogories. Then the process of adding content is extremely intuitive. As you can see, it is a slick dashboard (the user experience is awesome).
Firstly, you need to name and put your content up Classes (all colour-coded and prepared for action!) .
Setting up your categories is simple… and color-coded!
All you Need to, When You’ve set up your classes Do is add instances to the program.
Then I Want to add content that is awesome to each of the category queues!
Easily Preview Content For Every Social Network.
Agorapulse provides You a handy visual/image preview of this post, to explain to you how it will look on the newsfeed of this platform when you print it you select.
Choose to Schedule your posts to a time slot, or add every post to the Queue of your choice. As you have already set up your queue in Step one, this part is simple. Your Queue, full of articles (and ready to go) will look something like this.
After a post is published, It Is Going to return to the Bottom of the queue, waiting to be queued.
Aside from using the operate for perennial Content, you might choose to .
- Add a post to the program as normal or
- Repeat your post a certain number of times (when you do so you may set the minimum amount of days between repetitions of this article ). Note you could accomplish this to get Facebook but you need to be aware of the Twitter rules see below.
You May Pause The Queue (Quickly, And At Any Time).
I Really like That Agorapulse has included a pause button. When there’s a catastrophe or it is not great time to post, it is easy to pause the queue.
Maybe You need to pause a seasonal lineup of articles At Christmas… it’s easy with the pause button!
Meet it was something and Edgar includes a pause button That I actually wanted to see which I chose to replace it with. I asked Agorapulse to add one and they did (they constantly listen — never be afraid to mention tips or give feedback!) .
Use The Queue Function
The queue function could be useful for announcing Events like a Facebook Live (if you hold them to a weekly or regular basis). Share your articles that must go out at a certain time of the week in a queue. I’d recommend you change the posts a bit to keep the content fresh and.
Twitter And Agorapulse
Twitter posted about new Guidelines or”rules” for repeated or replicate content in February 2018. You can read about it here.
The principles Aren’t New as discussed by Agorapulse’s CEO Emeric Ernoult. It’s just that now they are currently making a point of saying they will be enforced by them.
Basically this mean that we can no longer Post similar or identical articles to multiple accounts. This also applies to duplicate content at the account.
Lets’s take a look at how you can still post to Twitter with Agorapulse while complying with all the principles, so when you draft a picture similar to this one to post to Twitter, you comply with the rules.
Note that you can choose to to queue or schedule Your article to Twitter. Here’s where we need to consider Twitter’s principles and comply with them. You can do this a couple of ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content On Twitter Accounts
If you look closely At the picture above, you’ll realize that Agorapulse blocks my ability to place duplicate content. The tool recognises that I’m submitting to Twitter! This helps ensure that the guidelines of Twitter are adhered to by me.
Content Variation Tips
This is the way I use Agorapulse to save me loads of Time and remain from Twitter Jail. With Agorapulse, you now have two options for replicating a hyperlink.
- It is possible to opt to Schedule your article once (or more than once if you vary it). To do so, just put in your post, then choose the time and date you want it to head at. If it will be printed more than once, you will need to edit the replicated or replicate tweets so they’re not”replicate” content. A lot of that is below.
- More than with variations or It is possible to opt to Queue your article once. Agorapulse recommends this. When you are queueing content for Twitter, be sure you don’t select the option to”re-queue multiple occasions.” This is where you’d end up in breach of Twitter’s rules, although you can use this attribute for some other platforms. When I choose to do it this way, I’m sure it’s a unique post, then add it on the top or bottom of the queue (ie I choose”queue alongside” or”queue last”).
I also use Advanced Scheduling to Publish 1 tweet, then set that tweet to repeat a certain number of occasions. Below, I’ve set it to article than every 7 Days, and up to 6 repeats. Don’t forget to edit the repeats!
After the 6 x repeats are scheduled by me, I could see Those posts in my schedule. I would go directly in and alter them to hashtags, emojis, pictures or text. Do this don’t do it or you may forget.
Note. It is If the link stays the same when you edit your articles Okay. It’s the text that you have to change each time.
I had been using Advanced Scheduling in this way For a while now to post new content well ahead of the new”principles” have been declared. I love to mix up this and it is better for engagement.
Don’t forget Bulk Upload! Agorapulse also allows you to upload up to a 100 pieces of content at once by using a CSV file. This also can incorporate articles from any RSS feed and includes your photos! You might also use this save hours and to curate content!
What is Coming For Queued Content?
The staff at Agorapulse is currently working on a Tool to make us the variants of tweets, therefore we can get out content fast and play fine. This will be new functionality that will enable us to repeat our tweet variants quickly — all in the one interface. I am awaiting it. I’m sure it will be a timesaver! Best Social Media Marketing
Team Communication and Delegation
As Simple as Agorapulse is to utilize, you Don’t have to do all of the checking and involvement yourself… it is a dream for delegation.
If you are a member of Agorapulse’s Large level Account (starting at $199 a month), then it’s possible to upgrade to team approval whereby you can assign tasks and approve messages across multiple staff members.
This is GREAT for customer support brilliance.
If you are a growing team, this attribute is a good One to upgrade to.
Oh and guess what? Teamwork and comments happens in Real time. So if Jess and Joe are online at precisely the same time working on the exact same account, there won’t be double-up. It is possible to see exactly what your staff is currently performing in real time.
Posting To Instagram
Agorapulse is A partner. This suggests that they are one of the very first tools to acquire entry to the API to allow of Instagram!
If you have one of the business accounts with Agorapulse you can into Instagram. This means you can now organize your articles beforehand and click on to post on your phone when you are ready OR you are able to auto article.
Just make sure that you don’t forget to participate You autopost….posting is merely a part of the process. You have to follow up on answers and comments.
I believe that Agorapulse is the only instrument Provides both scheduling and auto-scheduling to Instagram as well as monitoring and reporting… so it’s a win-win-win if you have a company account. Are a fee!
All you need To do is.
- Download the Agorapulse app and hook your Instagram account up.
- On Your app or desktopcomputer, schedule your Instagram article (add picture and caption) then schedule the time and date that you need to print it. You may choose to switch on Auto-scheduling or you can use the app post the picture and to connect through to Instagram.
- If you post , will receive a notification through your app when it’s time to post. Simply click”Publish” and you’ll be changed through to the Instagram app.
- Article as you would ordinarily on Instagram. Your copy/description will be copied and you want to glue it. Check you have additional as necessary and you’re good to go!
Again, I am super impressed that Agorapulse has Added yet another feature that would ordinarily require us to utilize a separate tool and the attribute makes it even better. Bringing these tools collectively saves you time AND money and is a key reason why I love Agorapulse for Social Media Management.
Responding To Advertisement Remarks
Here’s where we get to Some features that are for the degree of membership on Agorapulse.
The ability to respond to ad comments Starts at Medium Level of Membership (beginning at $99 per month)
With comments on ads is difficult for keeping up Facebook and Instagram ads. Agorapulse pulls from the ad comments to your inbox and allows you to see them and engage with them readily.
If you run ads and know what it is like to keep up With the comments (including the spam), then you will know that this purpose is bliss for ad managers and page admins. Bliss. Best Social Media Marketing
Bonus Free Tools
You can also choose Advantage of these free tools on their site such as.
- A Facebook Page Barometer — to test your engagement, and to determine how well your lover fares from the peers.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and measure your Twitter functionality, right now
If you need one Reason to check out Agorapulse here it is.
It is affordable.
They have some of the best pricing of any of those Social media management applications.
Prices begin at $49 per Month for small/solo companies with raising costs for enterprise, large and medium businesses. You will discover more about pricing here.
I have A hunch that once you check out Agorapulse for social media direction, attempt A number of their tools and also choose the free trial for a spin, you will be hooked as I am.