Background Best Media Planning Tools
There are Many social media management tools, however, one stands out among the crowd more and more each year — Agorapulse. I’ve used Agorapulse for Social Media Management for a few decades and I really like it. In this article I discuss 12 Reasons Why I adore Agorapulse for Social Media Management and you will also. Best Media Planning Tools
There are many social media management tools that Deserve a mention . I’ve used many of them such as Hootsuite, Sprout Social, and Buffer.
I won’t go in their features . They’re Solid options.
However, I changed to Agorapulse a few years ago It and Today has been my No 1 choice for social media management since that time. You can read about some of the attribute comparisons between Agorapulse and other platforms .
But for the purposes of This informative article, I want to focus on Agorapulse so it is possible to consider it.
It may be the main tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media management.
It doesn’t have features that are extraneous That you never use, which makes you think”what is that used for?” . It is sensible, no-fluff and super simple to use.
Dare I say, it’s even fun (but we will get to this ). Let us take a peek at 12 Reasons why I adore Agorapulse for social media direction!
12 Reasons Agorapulse Kick Ass For Social Media Direction
Oh and Before I start… I must mention that I don’t necessarily use EVERY single function at precisely the exact same moment. I do use a couple of tools. However, I love that Agorapulse has a package of features that actually do cover the majority of your social media advertising requirements.
In fact, I Have been slowly moving a lot of the features I use on tools over to Agorapulse. It’s hard not to wish to remain”in” this tool as it is so user-friendly and fun to use. I have also taken on a new ambassador role with Agorapulse since writing this article. The article was updated but my real love for this particular tool and the fact that I can’t do without it in my toolbox has not changed.
The Agorapulse Culture And Team
Let us begin here. Because without this Remainder of the things that I love about Agorapulse imply nothing.
Customer support is at the core of business at Agorapulse. If their clients are happy and using their instrument in the best possible way, (and they receive results), then everything falls into place. Their staff focuses on customer experience more.
Agorapulse also listens To clients about what works, what they can build next and what needs improving. You are not just a client but a part of a business. In reality, lots of the features that I am going to talk about came from customer testimonials and feedback.
Caring about customers Is why Agorapulse has taken up the ranks as one of the social media management tools with all the best reviews and customer satisfaction. Best Media Planning Tools
I’ve outlined all 12 reasons why I like Agorapulse Below, but let us start with a video summary of the recent (awesome) update — then I’ll break down the critical capabilities. There is a lot to enjoy.
Impressive, right? Let us jump in and choose a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off on the all-important Purpose of engagement (that is why I adore Agorapulse the most), let’s take a peek at scheduling and posting.
As far as a publishing Tool goes, Agorapulse is one of the easiest I’ve used. It’s a breeze to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the new auto-posting function for Instagram as a formal Instagram Partner).
The posts can be easily customised by you to match each platform. As it is super intuitive to use, I don’t even have to go into detail about this . You, (like me) need to have the ability to work out how to program an easy article, readily and without education.
Scheduling is easy with Agorapulse! I could.
- Publish instantly
- Queue my article (more of that later)
- Schedule the post in the future for time and a particular date.
It’s also easy to schedule the post to Go out on different platforms, on different times, while being optimised for all those platforms (altering the text or image size).
1 feature I especially like is the ability to Type”@” and the title of the consumer and Agorapulse will bring up the probable accounts you can choose from on Twitter and Facebook. See Agorapulse suggests extra accounts when I begin entering their business name.
This helps you to tag profiles and pages fast And saves you time looking for the perfect people to add.
You can even schedule to LinkedIn.
Publish to LinkedIn with Agorapulse
We will get to Instagram in a minute, but for today, Please be aware that publishing your articles and scheduling in advance on Agorapulse is easy! And as I said, you can also currently auto-post to Instagram with Agorapulse as they are an official partner and have access to this new attribute via Instagram’s API.
Oh and they have a Fairly slick calendar view also, So you are able to see of your articles ready to go across all of the platforms.
And it is color coded for people like me who need That amount of visual organisation. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike a few other social media management applications, Agorapulse has only 1 pillar for me to respond to notifications and mentions.
To me, that’s”one job” to complete every day. And it’s actually almost enjoyable to clear out my inbox.
It’s concentrated, it’s simple and it is easy to Use, so you won’t skip a mention!
- Your accounts Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where each of the posts you will need to review or respond to are available ). Your inbox items are emphasized To Review for every platform as things.
- Tabs for Publishing, Listening, Fans and Followers, and Reports.
- An area for participation in which you respond and engage via enjoys, retweets or replies.
You can click on a user’s profile to expand it. You will then see all the info that you want — directly within Agorapulse (including any previous interactions).
Expand your history to be seen by an individual profile!
Just one click and you can see if you have a History with the conversations and the user you’ve had before. This means you can give the ideal people the right care at the perfect time.
Let’s break this down a little more…
I can see how many cites and DMs I’ve In my inbox. When I am looking at this tweet from Ravi, I can see how many tweets I must review and I can review or react to his conversation. It is the same for other societal channels — your entire participation is in one place.
Never skip a mention in your inbox!
I know, I know, my inbox Is not empty in this screenshot. When I have finished writing this post but it will be! I don’t always get to inbox zero every day but I get there often enough to LOVE that”Congratulations” display!
It’s simple to inspect of your own references. You can Filter by cite or message type as follows.
Then review the articles replied to or dealt with. It is marked as reviewed As soon as a specific post is replied to by you.
Or You Just click on a post replying.
I could select To reply (or reply by DM), examine the post, assign it to get someone else (more of that later), retweet it “just like” the article — all from within the exact same dashboard area on Agorapulse.
Choose how the mention will participate or procedure or message.
If I change to Instagram it’s similar. I can view all of my current participation, I see more info or can enlarge on posts. I unfollow and may even follow. Best Media Planning Tools
Easily switch between platforms and accounts to Keep up with engagement!
Being able to see ALL of your comments is handy on Instagram, in which you usually can see the last 50 mentions on your feed. It’s not possible to keep up with mentions In case you’ve got a number of followers. Agorapulse changes that which is enormous for brands and influencers.
Excited? You Can now engage your with ALL Mentions when you are a bit late getting to them.
And I could also easily participate by Switching to Facebook.
Note. You can engage on Facebook, Twitter, Instagram and YouTube but not LinkedIn at this stage (you can only publish to LinkedIn.
Agorapulse keeps all my engagement in one place.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Finest Advocates
When it comes to social media it’s not about Collecting followers. It’s about participating with them.
As I shared previously, Agorapulse enables me to Easily track and participate with my best advocates employing the”Fans and Followers” attribute. From within your Twitter account, you click “Fans and Followers” and then filter your search under”All”,”Favorites” or”Top” users according to below.
On my top 100 users I searched in this scenario below “TOP”.
With favorites you can add profiles and a star to “favorite” people you want to follow closely in Agorapulse. In this manner, you have their articles readily accessible in their own thread! Now it’s easy retweet their articles and to engage with them!
You’ll also see rankings for the following in just About each profile view on Agorapulse.
- Engaged — the individual has said you (directly, or through a reply to a dialogue ) or sent you a DM.
- Ambassador — this person has retweeted you or posted links.
- Influencer — this individual is frequently retweeted (more than 20 times throughout the last 30 days).
In Nicky’s situation, She’s all 3 with respect to my @sociallysorted Twitter accounts. Nicky is somebody I should be engaging with (and I do!) .
On Facebook Function shows you who has mentioned your webpage, and the number of times they have liked and commented or delivered a message, as well as their final interaction with you. It is also possible to prohibit them from within Agorapulse, although I hope that happens rarely!
On Instagram you Will see who’s left comments their followers/followed that is total counts and you are able to follow or unfollow from inside Agorapulse.
You are given a clear picture of who by these basic metrics Follows you, boosts you and engages with you the most.
- Setup custom groups of followers within Agorapulse’s dashboard
- Search on all their interactions
- Search on their own messages, and
- Add personal notes.
When You’ve Got all It to take part in positive communication with those people — surprise and pleasure them in some manner or maybe reach out to thank them! Best Media Planning Tools
Advanced Monitoring, Search And Reports
Consider Agorapulse as your personal Investigator that is Private. It’s possible to use the Monitoring function on Instagram to.
- Hashtag hunts.
- Place that is perform searches.
What’s so great? It opens a whole new World of chance for locating (and joining) conversations around any topic you like (like your manufacturer ).
The potential for companies is enormous Particularly tourism.
When it comes To reports, Agorapulse really shines. With one click you can create a report that’s not difficult to decode and easy to produce. GREAT for showing customers!
Agorapulse Reports help you to break down your Audience sense.
The detailed reports can help you locate a range Information such as.
- Your best performing content (ie posts, tweets etc) based on participation and reach
- Development metrics over time. Agorapulse automatically compares metrics and provides a reading re if a metric is decreasing or increasing over a time to you.
- Community management data like reaction time and response speed
- Benchmarking your Facebook Page against opponents
Your content is easily analysed and Presented in report form. You can download it as a csv file to reveal the people/clients/team that must see it the most.
For social media supervisors and agencies that this is Huge, as it allows you to supply easy-to-read information.
You can take a peek at your competition!
Nearly everybody I know who uses Agorapulse to get Social media direction raves about the reports. They are pretty special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Paradise to me. Agorapulse describes it as being able to”tag, bookmark, hide, delete or assign content… while you sleep”. By using Moderation Rules, all.
In which the, I love this role on Twitter Auto-thankyous, Auto-engagements and Auto-DMs drive me bat-shizz mad.
With Agorapulse I can deal with them in 2 Manners.
- I can filter my DMs so that I really don’t see most of them at the first place. This is where the magic occurs. You can set up filters to weed out”most” of the bad DMs. Not all (sigh) but many.
- I will filter my feed by DMs or even Mentions. I usually visit DMs and clean them out. To be honest I get numerous DMs that are spam nowadays, it’s hard not to overlook the good ones. Auto DMs have made DMs useless to me, which is a shame.
Filtering and moderation works for all account Types but I mainly use it for Twitter to”markers as reviewed” all the Auto DMs that come through saying”thanks for following”.
It filters out The auto-DMs, and yes I’m sad that it grabs some real ones as well, but you’ve got to choose your battles!
And the moderation principles are not about spam. You can use them in many ways to
- Filter out articles to be responded to. Maybe you want to have the posts featuring a specific hashtag to be tagged in a certain way — so you’re able to respond to them.
- Filter out those people that are SUPER and post all the time so that you don’t have to see every Tweet at Agorapulse — only repond to them or in Twitter.
- So you can categorize create customized tags for comments and tweets and research on these afterwards!
- Create customized searches for keywords which you need to track
- If you’ve got one of the”big” level accounts (greatest for small agencies) you can have articles assigned to a group member (see 11 below).
Fundamentally the moderation function is just another Bonus motive to consider Agorapulse for social media management.
A Killer Mobile App
If you are out and about And you need to clean your inbox, the more Agorapulse program is something that you will love.
It is accessible on Android and iOS and it is super slick to use. I often prefer to use the program vs desktop computer to process my inbox since it’s really simple to review and procedure messages and mentions. Best Media Planning Tools
Agorapulse’s queue feature Permits You to publish Your content on a replicated, evergreen basis using smart categories — much like the manner in that Meet Edgar permits you to set posts to be scheduled at particular times daily based on certain categories. I use it to Facebook and Twitter.
If you are currently using a tool and Need to Reduce costs, then contemplate Agorapulse’s evergreen content attribute rather (and you get the bonus of all the additional Agorapulse features).
Here are a Couple of things Agorapulse for content that is repeated.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse it is super easy to set up and title Your queue insert your schedule to get posts to be published on, and catogories. Then of adding content, the process is intuitive. As you can see, it’s a slick dash (the user experience is amazing ).
Firstly, set your articles up and you need to name Classes (all colour-coded and ready for action!) .
Setting up your categories is simple… and color-coded!
All you Need to, once you’ve set up your categories Do is add instances such as this, to the program.
Then I need to add content that is awesome to each of the category queues!
Easily Preview Content For Each Social Network.
Agorapulse gives You a handy visual/image preview of the article, to show you how it will appear on the newsfeed of this platform when you publish it, you select.
Choose to Schedule your posts to a specific time slot, or add each article to the Queue of your choice. As you’ve already set up your queue this component is simple. Your Queue, full of articles (and prepared to go) will look something like this.
Once a post is published, it will return to the Bottom of this queue, waiting to be queued.
Apart from utilizing the queue operate for perennial Content, you can even choose to .
- Add a post to the schedule as usual or
- Repeat your article a specific number of times (once you do so you will place the minimum number of days between repetitions of the post). Be aware that you can accomplish this to get Facebook but you have to know about the Twitter rules see below.
You Can Pause The Queue (Quickly, And At Any Time).
I love that Agorapulse has added a pause button. It’s not fantastic time to post or When there is a disaster, it is easy to pause the queue.
Perhaps you want to pause a seasonal lineup of articles At Christmas… it is easy with the pause button!
Meet Edgar includes a pause button and it had been something I really wished to see in almost any tool that I chose to replace it with. I requested Agorapulse to add one and they did (they always listen — never be afraid to mention tips or provide feedback!) .
Utilize The Queue Function
The function could be for announcing handy Events like a Facebook Live (if you hold them to a weekly or regular basis). Share your content that must go out each week at a specific time of the week in a queue. I’d advise that you vary the posts a little to keep the material fresh and.
This works but with we Have to check at a few”changes” into Twitter’s terms of usage…. Best Media Planning Tools
Twitter And Agorapulse
Twitter posted about new Guidelines or”rules” for repeated or duplicate content in February 2018. You may read about it here.
The rules Aren’t New as addressed by Agorapulse’s CEO Emeric Ernoult. It is just that they are making a larger point of saying they will apply them.
Fundamentally this mean that we can no more Post similar or identical articles to multiple accounts. This also applies to replicate content at the account.
Lets’s take a look at how you can post to Twitter with Agorapulse while complying with the rules, so once you draft an image like this one you comply with the rules.
Notice You Could elect to queue or program Your article to Twitter. Here is where we need to consider Twitter’s principles and comply with them. You can do this a couple of ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content On Twitter Accounts
If you look In the image above, you will see that Agorapulse blocks my ability to place replicate content to over a few of my Twitter accounts. The tool recognises that I am submitting to Twitter! This helps ensure that I stick to the guidelines of Twitter.
Content Variation Tips
Here is the way I utilize Agorapulse to save me loads of Time and stay out of Twitter Jail. Together with Agorapulse, you currently have two choices for repeating a link.
- You can choose to Schedule your article once (or more than once in the event that you vary it). Just add your article to do so, then pick the time and date you would like it to head out at. If it’ll be printed more than once, you’ll need to edit the repeated or duplicate tweets so that they’re not”duplicate” content. More of this is under.
- More than once with variations or It is possible to opt to Queue your post once. Agorapulse recommends this. When you’re queueing articles for Twitter, make certain that you don’t select the option to”re-queue multiple occasions.” This is where you’d wind up in breach of the rules of Twitter, although you are still able to use this attribute for some other platforms. While I choose to do it this way, I make sure it’s a unique post, then add it to the top or bottom of this queue (ie I select”queue alongside” or”queue last”).
I utilize Advanced Scheduling to Write one tweet, set that tweet. Below, I’ve set it to post more frequently than every 7 Days, as well as 6 repeats. Don’t forget to edit the repeats!
After I program the 6 x repeats, I could see Those posts in my schedule. I would go in and alter them to hashtags, emojis, images or text that is new. Do this do not do it later or you may forget.
Note. It’s Okay if the connection stays the same when you edit your articles. It is the text that you need to change each time.
I had been utilizing Advanced Scheduling in this way For a while now to post fresh content — well before the new”rules” have been declared. I like to mix up it and it’s better for involvement.
Don’t forget Bulk Upload! Agorapulse also permits you to bulk upload up to a 100 pieces of content simultaneously using a CSV file. This includes your photos and also can incorporate articles from any RSS feed! You can also use this save hours and to curate articles from other websites!
What is Coming To Queued Content?
The staff at Agorapulse is currently functioning on a Tool to make the variants of tweets easier for people, so we play fine with Twitter and can get content out fast. This is new functionality that will let us repeat our tweet variants quickly — all in the one easy interface. I am awaiting it. I am sure it’s going to be a timesaver! Best Media Planning Tools
Team Communication and Delegation
As Simple as Agorapulse would be to use, you Do not have to do all the checking and involvement yourself… it is a dream for delegation.
If you are a member of Agorapulse’s Large level Account (beginning at $199 a month), then you can update to team approval whereby you are able to assign tasks and accept messages around multiple staff members.
This is GREAT for customer service brilliance.
This feature is a good if you are a team that is growing One to upgrade to.
Oh and guess what? Comments and teamwork occurs in Real time. So if Jess and Joe are online at the exact same time working on precisely the accounts, there will not be double-up. You can see what your team is doing in real time.
Posting To Instagram
Agorapulse is A proud partner. This suggests that they are one of the very first tools to acquire access to the API to allow auto-posting to Instagram which is HUGE of Instagram!
In Case You Have one of the business accounts with Agorapulse you can now auto-schedule to Instagram. This means that you can plan your articles beforehand and click whenever you’re ready OR you can to post in your telephone auto article.
Make sure that you don’t forget to engage if You autopost….posting is merely a part of this procedure. You have to follow up on comments and answers.
I Think That Agorapulse is the instrument that Offers both scheduling and auto-scheduling to Instagram in addition to monitoring and reporting… so it is a win-win-win in case you have a business account. Instagram tools that provide you testimonials are a separate fee!
All you need To do is.
- Download the Agorapulse program and hook up your Instagram account.
- On Your program or desktop, schedule your Instagram post (add photo and caption) then program the date and time that you want to publish it. You may choose to change on Auto-scheduling or you’ll be able to use the program to connect through to Instagram and place the picture.
- If you post , will receive a notification via your mobile program when it is time to post. Simply click”Publish” and you will be changed through to the Instagram program.
- Article as you would normally on Instagram. Your copy/description is going to be duplicated and you need to paste it to the Instagram program. Check you are ready to go and you have added as necessary!
Again, I am super impressed that Agorapulse has Added another feature that would require us to use another tool and the new feature makes it even better. Bringing these tools saves you time AND money and is a key reason why I adore Agorapulse for Social Media Management.
Responding To Advertisement Comments
Here is where we get to Some attributes which are for the greater degree of membership on Agorapulse.
The ability to respond to ad comments Begins at Moderate Level of Membership (beginning at $99 a month)
With opinions on ads is hard for keeping up Equally Facebook and Instagram ads. Agorapulse pulls to your inbox in the ad comments and allows you to see them and participate with them easily.
If you know what it is like to maintain and run advertisements With the remarks (including the spam), then you’ll know that this function is bliss for advertising managers and webpage admins. Bliss. Best Media Planning Tools
Bonus Free Tools
You can also choose Advantage of those tools on their site.
- A Facebook Page Barometer — also to test your engagement, and to see how well your fan fares from the peers.
- A Twitter Analytics Report Card — to compare multiple twitter accounts, see how you perform against the competition and quantify your Twitter functionality, right today
If you really need one Reason to test out Agorapulse then here it is.
It is affordable.
They have some of the best pricing of some of the Social media management tools.
Prices start at $49 per Month for small/solo companies with costs for enterprise, large and medium companies. You will discover more about pricing here.
I’ve A hunch that as soon as you check out Agorapulse for social media management, attempt A number of their free tools and choose the free trial to get a spin, you’ll be hooked as I am.