Intro Benefits Of Using A Social Media Management Tool
There are Many social media management programs, however, one stands out among the crowd more and more every year — Agorapulse. I have utilized Agorapulse for Social Media Management for a couple of decades and I really like it. In this post I share 12 Reasons Why I love Agorapulse for Social Media Management and you will too. Benefits Of Using A Social Media Management Tool
There are many social media management applications that Deserve a mention here. I’ve used many of these including Hootsuite, Sprout Social, and Buffer.
I won’t go into their features . They are Solid options.
But I changed to Agorapulse a Couple of Years ago Today and it has been my No 1 choice to social media direction since that time. You may read about some of the feature comparisons between Agorapulse along with other programs .
But for the purposes of This informative article, I want to just focus on Agorapulse so it is possible to consider it as a tool in your arsenal.
In Reality, it may be the main tool in Your arsenal! Agorapulse is sort of like a Swiss Army knife of social media direction.
It doesn’t have too many extraneous features That you never use, making you think”what is that used for?” . It’s practical, no-fluff and super simple to use.
Dare I say, it is even fun (but we’ll get to this ). Let us take a peek why I adore Agorapulse for social media direction!
12 Reasons Why Agorapulse Kick Ass For Social Media Management
Oh and Before I start… I should mention that I don’t necessarily use each and every function at the exact same moment. I do use a couple of tools for a few functions. But I love that Agorapulse includes a package of features that do cover most of your social media marketing needs.
In fact Have been moving lots of the features I use on other tools around to Agorapulse. It’s difficult not to wish to stay”in” this tool as it is so user-friendly and fun to use. I have also taken on a brand ambassador role with Agorapulse since writing this post. The post has been updated but my real love with this particular tool and the fact I can’t do with it in my toolbox has not changed.
The Agorapulse Culture And Team
Let’s begin here. Because with this Rest of the things I love about Agorapulse mean nothing.
Customer service is at the core of company Agorapulse. If their clients are happy and using their instrument in the best possible way, (and they get results), then everything falls right into place. Their team focuses on client experience more.
Agorapulse also listens About what works, what they are able to build and what needs improving. So, you are not only a customer but part of a business. In reality, lots of the features that I am going to speak about came out of opinions and client testimonials.
Caring about customers Is Agorapulse has shot up the ranks as one of those social media management tools with the best reviews and customer satisfaction. Benefits Of Using A Social Media Management Tool
I’ve summarized all 12 reasons why I like Agorapulse Below, but let’s begin with a video summary of the recent (awesome) update — then I will break down the key capabilities. There is a lot to like.
Impressive, right? Let’s jump in and choose a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off to the all-important Purpose of participation (that is the reason why I adore Agorapulse the most), let us take a peek at scheduling and posting.
As far as a publishing Tool goes, Agorapulse is among the easiest I’ve used. It is a breeze to post to Twitter, LinkedIn, Facebook and Instagram (and they have the newest auto-posting function for Instagram as a formal Instagram Partner).
The posts can be easily customised by you to match each platform. As it intuitive to use, I don’t even need to go into detail about this here. You, (like me) should have the ability to work out how to schedule an easy post, readily and without education.
Scheduling is easy with Agorapulse! I could.
- Publish instantly
- Queue my post (more of this later)
- Schedule the article later on for a specific date and time.
It’s also super easy to schedule exactly the Exact Same article to Head out on various platforms, on different times, while being optimised for those platforms (altering the text or picture size).
1 feature I like is the capability Kind”@” and then the title of the user and Agorapulse will bring up the possible accounts you can choose from on Twitter and Facebook. Notice how Agorapulse suggests accounts when I start entering their business name.
This helps you to label pages and profiles quickly And saves you time searching for the perfect people to add.
You can schedule readily to LinkedIn.
Easily publish to LinkedIn with Agorapulse
We will get to Instagram at a moment, but for now, Please be aware that publishing your content and scheduling in advance on Agorapulse is super simple! And like I said, you can also currently auto-post into Instagram with Agorapulse since they are an official partner and also have access to this new feature via Instagram’s API.
Oh and they have a Fairly calendar opinion That means you can see your articles ready to go across all the programs.
And it’s colour coded for folks like me who need That amount of organisation that is visual. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management applications, Agorapulse mentions and has one pillar for me to react to notifications.
To me, that is”one task” to finish every day. And it is actually almost enjoyable to clear out my inbox.
It is concentrated, it is simple and it is super simple to Use, so you won’t miss a mention!
- Your accounts on Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where all the posts you will need to examine or respond to are available ). Your inbox items are emphasized To Review for every stage as items.
- Tabs for Reports, Publishing, Fans and Followers, and Listening.
- An area for engagement where you participate and respond via retweets, likes or replies.
You can also click on a user’s profile to expand it. You’ll then see all the info that you need — right within Agorapulse (like any prior interactions).
Expand your history to be seen by an individual profile!
If you have a Only one click and you can see History with the user and the conversations you’ve had before. This means that you may give the ideal people the ideal care at the perfect moment.
Let us break this down a bit more…
I DMs I’ve and can certainly see how many cites In my inbox. When I am looking at this tweet from Ravi, I can see how many tweets that I have to review and that I will review or respond to his conversation. It’s the same for other channels that are social — your engagement all is in 1 area.
Never miss a mention in your inbox!
I know, I know, my inbox Isn’t empty in this screenshot. When I have finished writing this article, but it will be! I don’t always get to tune zero every day however I get there often enough to LOVE that”Congratulations” display!
It’s easy to check your own references. You can Filter by cite or message type as follows.
Then only review the posts responded to or dealt with. It is marked as reviewed once a post is replied to by you.
Or you click on a place to review it without replying.
I could choose To reply (or reply from DM), examine the post, assign it to get someone else (more of that later), retweet it “like” the article — all from within precisely the exact same dashboard place on Agorapulse.
Choose how the mention will engage or process or message.
It’s, if I change to Instagram, for example similar. I am able to view all of my current participation, I can expand on posts or see information. I unfollow and can follow. Benefits Of Using A Social Media Management Tool
Easily switch between programs and accounts to Keep up with engagement!
Being able to see ALL of your remarks is handy on In which you generally can see the last 50 mentions on your own feed. It’s impossible to keep up with mentions, In case you have a number of followers. Agorapulse alters that which is enormous for influencers and brands.
Excited? Now you can engage your with ALL Mentions, even when you are getting to them.
And I can also readily engage by Switching to Facebook as well.
Note. You can engage on Facebook, Twitter, Instagram and YouTube although not LinkedIn at this stage (you can just publish to LinkedIn.
Agorapulse keeps all of my engagement in 1 area.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Finest Advocates
When it comes to social media it is not about Collecting followers. It is about participating with them.
Like I shared previously, Agorapulse enables me to Easily track and participate with my very best advocates employing the”Fans and Followers” attribute. From within your Twitter accounts, you click on”Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users as per below.
In this scenario I searched on my top 100 users under “TOP”.
With favorites you can add profiles and a celebrity to “favorite” folks you would like to follow closely in Agorapulse. In this manner, you’ve got their articles readily accessible in their own thread! It’s easy to engage together and retweet their articles!
You see rankings for your following in only About every profile view on Agorapulse.
- Engaged — the person has said you (directly, or via a reply to a dialogue ) or sent you a DM.
- Ambassador — this individual has retweeted posted or you links to your website.
- Influencer — this person is often retweeted (over 20 times throughout the previous 30 days).
In the situation of Nicky, she is all 3 with respect to my @sociallysorted Twitter accounts. Nicky is somebody I ought to be participating with (and I do!) .
On Facebook, this Function shows you who’s mentioned your webpage, and the number of times they’ve enjoyed and commented or delivered a message, in addition to their last interaction with you. It is also possible to prohibit them from inside Agorapulse, but I hope that happens rarely!
On Instagram you Will see who’s left comments in your article, their followers/followed that is complete counts and you can trace or unfollow from within Agorapulse.
You are given a clear image of who by these metrics Follows you, promotes you and engages with you the maximum.
- Setup custom groups of followers within Agorapulse’s dash
- Search on each of their interactions
- Search in their own messages, and
- Add personal notes.
When You’ve Got All This information you can use It to take part in positive communication with those people — surprise and delight them or maybe reach out to thank them! Benefits Of Using A Social Media Management Tool
Advanced Tracking, Search And Reports
Think of Agorapulse as your personal Investigator that is Private. It’s possible to use the Monitoring work on Instagram to.
- Hashtag that is Play searches.
- Perform location hunts.
What’s so great about this? It opens a whole new World of possibility for finding (and joining) conversations around any subject you like (including your brand).
The Capacity for location-based companies is enormous Particularly tourism.
When it comes To reports, Agorapulse really excels. With one click you can create a report that’s easy to produce and not difficult to decipher. Ideal for showing clients!
Agorapulse Reports enable you to break down your Audience sense.
The detailed reports can help you locate a range Information including.
- Your best performing content (ie articles, tweets etc) based on engagement and reach
- Development metrics with time. Agorapulse automatically compares metrics over time and provides a fast reading re if a metric is increasing or decreasing over a period to you.
- Community management statistics such as reaction time and response speed
- Benchmarking your Facebook Page against competitors
Your content is easily analysed and Introduced in report form. You can even download it as a csv file to reveal that the people/clients/team that must see it the most.
For social media supervisors and agencies that this is Enormous, as it allows you to supply your clients with data that is easy-to-read.
It is also possible to take a peek at your competition!
Just about everyone I know who uses Agorapulse for Social media direction raves about the reports. They’re fairly particular;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Heaven to me. Agorapulse describes it as being able to”tag, rename, conceal, delete or assign content… while you sleep”. using Moderation Rules, all.
Where the, I like this function on Twitter Auto-thankyous, Auto-engagements and Auto-DMs drive me bat-shizz mad.
With Agorapulse I will deal with them Ways.
- I will filter my DMs so that I really don’t see almost all of them. This is where the magic occurs. You can set up filters to weed out”most” of those bad DMs. Not all (sigh) but most.
- I can filter my feed by Mentions or even DMs. Clean them out and I usually go to DMs. To be honest I get numerous DMs that are spam these days, it is hard not to overlook the good ones. Auto DMs have made DMs useless to me personally, which is a real shame.
Moderation and filtering works for all account Types but I mainly use it for Twitter to”markers as reviewed” all of the Auto DMs that come through saying”thanks for following”.
It mainly filters out The auto-DMs, and yes I am sad that it catches some actual ones as well, however you’ve got to choose your battles!
And the moderation principles are not about spam. You can use them in several ways to
- Filter content out to be reacted to. You want to have all the posts featuring a hashtag to be labeled in a way that is specific — so you’re able to respond to them.
- Filter those people that are SUPER out and post all the time you don’t have to observe every Tweet at Agorapulse — just repond to them or in Twitter.
- So you can categorize create custom tags such as tweets and comments and research on them!
- Create customized searches for keywords which you need to monitor
- If you’ve got one of the”big” amount accounts (greatest for smaller agencies) you can have articles assigned to a team member (see 11 below).
Fundamentally the moderation function is another Bonus reason to consider Agorapulse for social media management.
A Killer Mobile App
If you are about and out And you will need to clear your inbox, the more Agorapulse program is something that you will love.
It’s available on iOS and Android and it is super slick to use. I often prefer to use the app vs desktop computer to process my inbox as it is so easy to review and procedure messages and mentions. Benefits Of Using A Social Media Management Tool
Agorapulse’s queue feature Permits You to publish Your content onto a replicated, evergreen basis utilizing intelligent categories — a lot like the way by that Meet Edgar permits you to set articles to be scheduled at particular times of day based on particular categories. I use it for Twitter and Facebook.
If you are currently using a tool like Meet Edgar and want to Cut costs, then contemplate Agorapulse’s evergreen content feature rather (and you have the bonus of all the other Agorapulse attributes ).
Here are a Couple of things Agorapulse for , content that is queued that is replicated.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse name and it’s super simple to set up Your queue catogories, and add your program to get articles to be printed on. Then the procedure for adding content is extremely intuitive. As you can see, it is a slick dash (the user experience is awesome).
Primarily, you need to name and set your articles up Classes (all colour-coded and prepared for action!) .
Setting up your categories is easy… and color-coded!
All you have to, once you’ve set up your categories Do is add times such as this, to the program.
Then I Want to add content that is amazing to each of those category queues!
Easily Preview Content For Each Social Network.
Agorapulse gives You a preview of this post, to explain to you how it’ll look on the newsfeed of this platform you choose when you publish it.
Pick to Schedule your posts or include each article to your choice’s Queue. This part is easy as you set up your queue in Measure one. Your Queue, filled with posts (and ready to go) will appear something like this.
Once a post is published, it will return to the Bottom of the lineup, waiting to be queued.
Aside from utilizing the queue operate for perennial Content, you can choose to .
- Add a post to the schedule as usual or
- Repeat your post a specific number of times (when you do this you will set the minimum amount of times between repeats of this article ). Be aware you could accomplish this for Facebook but you need to be aware of the Twitter rules see below.
You Can Pause The Queue (Quickly, And At Any Time).
I love that Agorapulse has added a pause button. When there’s a catastrophe or for some reason it’s not fantastic time to post, it is easy to pause the queue.
Maybe You want to pause a lineup of articles At Christmas… it’s easy with the pause button!
Meet Edgar includes a pause button and it had been something I actually wanted to see in almost any instrument that I opted to replace it with. I requested Agorapulse to include one plus they did (they always listen never be afraid to mention tips or give feedback!) .
Use The Queue Function
The function can be handy for announcing Events such as a Facebook Live (if you hold them on a weekly or regular basis). Share your articles that must go out at a specific time of the week in a queue. I would recommend a bit varies the articles to keep the material fresh and much more eye-catching.
Twitter And Agorapulse
Twitter posted about new Guidelines or”rules” for repeated or duplicate content in February 2018. You can read about it here.
The rules Aren’t New as discussed in this informative article by Agorapulse’s CEO Emeric Ernoult. It is just that they’re making a bigger point of saying they will enforce them.
Fundamentally this imply that we can Post content that is equal or similar to multiple accounts. This also applies to duplicate content at the account.
Let us take a look Twitter with Agorapulse whilst complying with the principles, so the rules are complied with by you, when you draft an image like you to post to Twitter.
Note You Could choose to program or to queue Your post to Twitter. Here’s where we need to consider Twitter’s rules and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content To Twitter Accounts
If you look closely In the image above, you’ll realize that Agorapulse blocks my ability to post duplicate content to over a few of my Twitter accounts. The instrument recognises that I am posting to Twitter! This helps make sure Twitter’s guidelines are adhered to by me.
Content Variation Tips
This is how I utilize Agorapulse to save me loads of Time and remain out of Twitter Jail. Together with Agorapulse, you have two choices for repeating a hyperlink.
- It is possible to choose to Schedule your article once (or more than once if you vary it). To do this, simply put in your post, then pick the date and time you would like it to head out at. If it’ll be published more than once, you’ll want to edit the replicated or replicate tweets so that they’re not”duplicate” content. A lot of this is under.
- More than with variants or you can choose to Queue your post once. Agorapulse recommends this. When you’re queueing articles for Twitter, make sure that you don’t choose the option to”re-queue multiple occasions.” This is where you would end up in breach of Twitter’s rules, although you can still use this feature for other platforms. When I choose to do it this way, I make sure it’s a unique post, then add it on the top or bottom of the queue (ie I select”queue next” or”queue last”).
I also utilize Advanced Scheduling to Write 1 tweet, and set that tweet to repeat a specific number of times. Below, I have set it to post than every 7 Days, and up to 6 repetitions. Don’t forget to edit the repeats!
After that the 6 x repeats are scheduled by me, I could easily see Those posts in my schedule. I’d go directly in and alter them to text that is new, emojis, images or hashtags. Do this do not do it later or you will forget.
Note. It is Ok if the connection remains the same when you edit your posts. It’s the text that you need to change each time.
I’d been utilizing Advanced Scheduling in this way For a little while today to post new content well ahead of the new”rules” were announced. I like to mix up it and it is better for involvement.
Do not forget Bulk Upload! Agorapulse also permits you to bulk upload up to some 100 parts of content at once by using a pre-populated CSV file. Including your photographs and can incorporate content! You might also use this save hours and to curate content!
What is Coming To Queued Content?
The staff at Agorapulse is working on a Tool to produce the variants of tweets easier for people, therefore we can get out content and play nice with Twitter. This will be new functionality that will enable us to replicate our tweet variants in the one interface. I am looking forward to it. I am sure it will be a timesaver! Benefits Of Using A Social Media Management Tool
Team Communication and Delegation
As easy as Agorapulse would be to use, you Don’t need to do all of the checking and engagement yourself… it is a dream for delegation.
If you are a member of Agorapulse’s Large level Accounts (beginning at $199 per month), then it’s possible to upgrade to staff approval whereby you are able to assign tasks and approve messages across multiple staff members.
This is very good for customer support brilliance.
If you are a growing group, this feature is a good You to update to.
Oh and guess what? Comments and teamwork occurs in Actual time. So if Jess and Joe are online at the exact same time working on the same account, there will not be double-up. It is possible to see exactly what your staff is currently performing in real time.
Posting To Instagram
Agorapulse is A proud Instagram partner. This suggests they are one of the very first tools to get access to Instagram’s API to allow auto-posting to Instagram that is HUGE!
In Case You Have one of the Company accounts with Agorapulse you can now auto-schedule to Instagram. This usually means that you can plan your articles ahead of time and click on to post in your telephone whenever you’re ready OR you can auto article.
Make sure that you don’t forget to engage if You autopost….posting is just a part of the process. You need to follow up on comments and replies.
I Think That Agorapulse is the only instrument Offers both scheduling and auto-scheduling to Instagram in addition to reporting and monitoring… so it’s a win-win-win in case you have a business account. Many Instagram tools that provide you testimonials are a distinct fee!
All you need To do would be.
- Download the Agorapulse app and hook your Instagram account.
- On Your app or desktopcomputer, schedule your Instagram post (add photo and caption) then schedule the date and time you need to publish it. You may choose to switch on Auto-scheduling or you can use the app post the picture and to link through to Instagram.
- If you post , will receive a notification through your mobile app when it is time. Just click”Publish” and you’ll be switched through to the Instagram app.
- Post as you would normally on Instagram. Your copy/description will be copied and you need to glue it into the Instagram app. Check you are good to go and you have additional as necessary!
Again, I am impressed that Agorapulse has Added another feature that would normally require us to utilize the new auto-post attribute and a separate tool makes it even better. Bringing these tools together saves you time AND money and is a key reason why I adore Agorapulse for Social Media Management.
Responding To Ad Remarks
Here is where we get to Some attributes that are for the greater degree of membership on Agorapulse.
The capability to respond to ad comments Starts at Medium Level of Membership (starting at $99 per month)
Keeping up with opinions on advertisements is hard for Both Facebook and Instagram ads. Agorapulse allows you engage with them readily and to see them and pulls from the ad comments.
If you run advertisements and know what it is like to maintain With the comments (including the spam), then you will know that this function is bliss for advertising managers and page admins. Bliss. Benefits Of Using A Social Media Management Tool
Bonus Free Tools
You can also take Advantage of these tools on their website such as.
- A Facebook Page Barometer — to test your own engagement, and to see how well your fan fares against your peers.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and quantify your Twitter functionality, right today
If you really want one More reason to test out Agorapulse then here it is.
They have some of the best pricing of any of those Social media management tools.
Prices begin at $49 each Month for small/solo companies with increasing prices for enterprise, large and medium companies. You can find out more about pricing here.
I have A hunch that as soon as you check out Agorapulse for social media direction, attempt Some of the tools and also choose the free trial to get a spin, you will be as hooked as I am.