Background Benefits Of Social Media Management Tool
There are Many social media management tools, however, one stands out among the crowd more and more each year — Agorapulse. I have utilized Agorapulse for Social Media Management for a couple of years now, and I really like it. In this article I share 12 Reasons Why I adore Agorapulse to Social Media Management and why you will too. Benefits Of Social Media Management Tool
There Are Lots of social media management tools that Deserve a mention . I’ve used many of these at one time or another, such as Hootsuite, Sprout Social, and Buffer.
I won’t go into their features . They are Solid options.
However, I switched to Agorapulse a Couple of Years ago Now and it has been my No 1 choice to social media management since that time. You may read about a number of the attribute comparisons between Agorapulse and other platforms .
However, for the purposes of This post, I wish to just focus on Agorapulse so it is possible to consider it as a tool in your toolbox.
In fact, it may be the main tool in Your arsenal! Agorapulse is sort of like a Swiss Army knife of social media direction.
It doesn’t have extraneous features You never use, which makes you think”what is that used for?” . It is sensible, no-fluff and super simple to use.
Dare I say, it is even enjoyable (but we’ll get to that). Let us take a look why I love Agorapulse for social media management!
12 Reasons Why Agorapulse Kick Ass For Social Media Direction
Oh and Before I begin… I must mention that I don’t necessarily use each and every function at the exact same moment. I do use a couple of different tools. But I really like that Agorapulse includes a suite of features that do cover the majority of your social media marketing needs.
In fact Have been slowly moving a lot of the features I use on tools over to Agorapulse. It is difficult not to want to remain”in” this instrument as it is so user-friendly and fun to use. I have also taken on a new ambassador part with Agorapulse since writing this post. The post has been updated but my real love for this tool and the fact I can not do with it in my toolbox has not changed.
The Agorapulse Staff And Team
Let’s begin here. Because without this Remainder of the things I adore about Agorapulse imply nothing.
Customer support is at the core of company at Agorapulse. If their customers are happy and using their instrument in the finest possible way, (and they get results), then everything falls into place. Their team concentrates on customer experience more.
Agorapulse also stinks About what works, what they are able to build and what needs improving. Thus, you are not only a client but a part of a business where your voice will be heard. In reality, many of the features I am about to talk about came out of opinions and customer testimonials.
Caring about customers Is Agorapulse has shot up the ranks as one of those social media management programs with all the reviews and customer satisfaction. Benefits Of Social Media Management Tool
I’ve all outlined 12 reasons why I like Agorapulse Below, but let’s start with a video summary of their current (awesome) update — then I’ll break down the critical features. There is a lot to like.
Impressive, right? Let us jump in and choose a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off to the all-important Function of engagement (which is the reason why I love Agorapulse the most), let us take a peek at scheduling and posting.
Just as a publishing Tool goes, Agorapulse is one. It is a cinch to post to Twitter, LinkedIn, Facebook and Instagram (and they have the newest auto-posting work for Instagram as a formal Instagram Partner).
The posts can be easily customised by you to match each platform. I don’t even have to go into detail about it here, as it is super intuitive to use. You, (like me) need to be able to work out how to program a simple article, easily and without instruction.
Scheduling is easy with Agorapulse! I can.
- Publish immediately
- Queue my article (more of that later)
- Schedule the post in the future for time and a particular date.
It’s also easy to schedule exactly the same post to Head out on various platforms, on different times, while being optimized for all those platforms (changing the text or image size).
1 feature I particularly like is the ability to Type”@” and the name of the consumer and Agorapulse will bring up the probable account you are able to pick from on Twitter and Facebook. See how Agorapulse suggests additional accounts once I start entering their company name.
This helps you to label profiles and pages quickly And saves you time looking for the right people to include.
You could also schedule easily to LinkedIn.
Publish to LinkedIn with Agorapulse
We will get to Instagram in a minute, but for now, Please know that publishing your content and scheduling beforehand on Agorapulse is simple! And like I said, you can also now auto-post to Instagram using Agorapulse as they are an official partner and have access to this new attribute via Instagram’s API.
Oh and they have a slick calendar opinion too, That means you are able to see your posts ready to go across the platforms.
And it is colour coded for people like me That amount of organisation. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management applications, Agorapulse mentions and has just one pillar for me to respond to notifications.
To me, that’s”one task” to finish each day. And it is really almost enjoyable to clear out my inbox.
It’s focused, it is easy and it is super simple to Use, so you won’t skip a mention!
- Your accounts on Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where all the articles you need to examine or respond to can be found). Your inbox things are highlighted To Review for every stage as things.
- Tabs for Publishing, Listening, Fans and Followers, and Reports.
- An area for participation in which you respond and participate via likes, retweets or replies.
You can also click on a user’s profile to expand it. You’ll then see all the info you need — right within Agorapulse (including any previous interactions).
Expand your history to be seen by a user profile!
If you have a Only one click and you will see History with the conversations and the consumer you’ve had before. As a consequence, you can give the right people the ideal care at the time.
Let us break this down a bit more…
I can see how many mentions and DMs I have In my inbox. If I am looking at this tweet from Ravi, I can see just how many tweets I must review and I can review or respond to his conversation. It is the same for channels — your engagement all is in one place.
Never miss a mention on your inbox!
I know, I know, my inbox Is not empty in this screenshot. When I’ve finished writing this article but it will be! I don’t always get to tune zero every day however I get there often enough to LOVE that”Congratulations” screen!
It’s easy to check of your mentions. You can Even filter by message or cite type as follows.
Then review the articles you’ve replied to or dealt with. As soon as you respond to a specific post, it is automatically marked as reviewed.
Or you simply click on a post to review it without replying.
I could select To reply (or answer by DM), review the post, assign it for someone else (more of that later), retweet it or”like” the post — all from within precisely the exact same dashboard place on Agorapulse.
Choose how the mention procedure or will participate or message.
It’s, if I switch to Instagram, by Way of Example similar. I am able to see all my recent participation, I see info about a user or will expand on articles. I can follow and unfollow. Benefits Of Social Media Management Tool
Easily switch between platforms and accounts to Keep up with engagement!
Being able to see your comments ALL are handy on Instagram, where you generally can find the past 50 mentions on your own feed. It’s not possible to keep up with mentions if you’ve got a number of followers. Agorapulse changes that which is huge for influencers and brands.
Excited? You Can now engage your with ALL Mentions, even if you are a bit late getting to them.
And of course, I can also engage by Switching to Facebook as well.
Note. You can engage on Facebook, Twitter, Instagram and YouTube but not LinkedIn at this point (you can only publish to LinkedIn.
Agorapulse keeps all my participation in 1 place.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it is not about Collecting followers. It’s about participating with them.
Like I shared above, Agorapulse enables me to Easily monitor and participate with my very best advocates employing the”Fans and Followers” attribute. From within your Twitter account, you click on”Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users as per below.
On my top 100 users I hunted in this case below “TOP”.
You can add profiles and a star to “favorite” people that you want to follow carefully in Agorapulse. This way, you’ve got their articles accessible in their very own thread! It’s simple to engage with them and retweet their articles!
You see positions for the following in just About each profile view on Agorapulse.
- Engaged — the individual has said you (directly, or through an answer to a dialogue ) or delivered you a DM.
- Ambassador — this individual has retweeted you or posted links.
- Influencer — this individual is often retweeted (over 20 times during the previous 30 days).
In Nicky’s situation, she is all 3 with regard to my @sociallysorted Twitter account. Nicky is someone I should be participating with (and I do! ) ) .
On Facebook, this Function shows you who has said your webpage, and how many times they’ve enjoyed and commented or delivered a message, as well as their last interaction with you. It is also possible to ban them from within Agorapulse, although I expect that happens!
On Instagram you Will see who’s left comments in your article, their followers/followed that is total counts and you can trace or unfollow from inside Agorapulse.
These metrics give you a clear picture of who Follows you, promotes you and participates with you the most.
- Setup custom classes of followers inside Agorapulse’s dashboard
- Search on all their interactions
- Search on their messages, and
- Add notes.
When You’ve Got all It to take part in positive communication with those people — perhaps reach out to them to thank them surprise and delight them in some way! Benefits Of Social Media Management Tool
Advanced Tracking, Search And Reports
Consider Agorapulse as your personal Investigator that is personal. It’s possible to use the Tracking function on Instagram to.
- Hashtag hunts.
- Place that is perform hunts.
What is so great about this? It opens a whole new World of chance for finding (and joining) conversations around any topic you like (including your manufacturer ).
The Capacity for companies is huge Especially tourism.
When it comes To reports, Agorapulse actually shines. With one click you can create a report that is easy to create and not difficult to decode. GREAT for showing clients!
Agorapulse Reports help you to break your Audience in a way which makes sense.
The reports also can help you locate a range Information such as.
- Your best performing articles (ie articles, tweets etc) based on participation and reach
- Evolution metrics over time. Agorapulse gives a reading re whether a metric is increasing or decreasing over a time to you and compares metrics over the years.
- Community management data like response time and response rate
- Benchmarking your Facebook Page against competitors
Your content is easily analysed and Introduced in report form. You can download it as a csv file to reveal it the most.
For social media managers and agencies that this is Huge, as it allows you to supply your clients with information that is easy-to-read.
It is also possible to take a glance in your competition!
Nearly everybody I know who uses Agorapulse for Social media direction raves about the reports. They’re pretty special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Paradise to me. Agorapulse describes it as being in a position to”tag, bookmark, hide, delete or assign content… while you sleep”. All by using Moderation Rules.
Where the I like this function on Twitter Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz crazy.
With Agorapulse I can deal with them Ways.
- Therefore I really don’t see most of them at the first 17, my DMs can be filtered by me. This is where the magic occurs. You can set up filters to weed out”many” of those bad DMs. Not all (sigh) but most.
- I can filter my feed by DMs or Mentions. I usually visit DMs and clean them out fairly fast. To be honest I get so many DMs that are spam nowadays, it’s hard not to miss the excellent ones. Automobile DMs have literally made DMs useless to me personally, which is a shame.
Moderation and filtering works for all accounts Types but I mostly use it for Twitter to”markers as reviewed” all the Auto DMs that come through saying”thanks for following”.
It mainly filters out The auto-DMs, and yes I’m sad that it catches some real ones also, however you have to pick your battles!
And the moderation rules are not merely about spam. You can use them in several ways to
- Filter out articles to be responded to. So you’re able to respond to them afterwards — you wish to have of the posts featuring a hashtag to be labeled in a manner.
- Filter those individuals that are SUPER engaged out and post all of the time so you don’t have to observe every Tweet in Agorapulse — only repond to them or in Twitter.
- Create customized tags for remarks and tweets so it is possible to categorize and research on these!
- Create custom searches for key words that you want to monitor
- In case you have one of the”big” level accounts (best for smaller agencies) you can have posts assigned to a team member (see 11 below).
Basically the moderation function is another Bonus reason to consider Agorapulse for social media direction.
A Killer Mobile App
If you are about and out And you need to clear your inbox, the Agorapulse app is.
It is available on iOS and Android and it is super slick to use. I often prefer using the app vs desktop computer to process my inbox as it is really easy to review and process mentions and messages. Benefits Of Social Media Management Tool
Agorapulse’s lineup feature allows you to publish Your articles on a replicated, evergreen basis using intelligent categories — a lot like the manner by which Meet Edgar permits you to set posts to be scheduled at certain times of day based on certain categories. I use it for Twitter and Facebook.
If you want to and are currently using a tool Reduce costs, then consider Agorapulse’s evergreen content attribute instead (and you get the bonus of all of the additional Agorapulse attributes ).
Here are a few things to learn about using Agorapulse for replicated, queued content.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse name and it simple to set up Your queue catogories, and insert your schedule to get articles to be printed on. Then the process of adding content is intuitive. As you can see, it is a slick dashboard (the user experience is amazing ).
Primarily, you need to name and put your content up Classes (all colour-coded and ready for action!) .
Setting up your classes is easy… and color-coded!
All you Need to When You’ve set up your categories Do is add instances to the schedule.
Then I need to add content that is awesome to each of the category queues!
Easily Preview Content For Each Social Network.
Agorapulse provides You a preview of this article, to show you how it will appear on this platform you choose when you publish its newsfeed.
Pick to Schedule your articles or add every post to your choice’s Queue. This part is simple as you set up your queue in Measure one. Your Queue, filled with posts (and ready to go) will look something like this.
After a post is published, It Is Going to return to the Bottom of the queue, waiting to be queued.
Aside from utilizing the queue function for perennial Content, you might also decide to either.
- Add a post to the program as normal or
- Repeat your article a certain number of times (when you do so you may set the minimum amount of times between repeats of this article ). Be aware you could accomplish this for Facebook but you have to be aware of the Twitter rules against content see below.
You Can Pause The Queue (Quickly, And At Any Time).
I love that Agorapulse has included a pause button. If there is a catastrophe or it’s not fantastic time to post, you can pause the queue with a single click.
Perhaps you need to pause a queue of posts At Christmas… it’s easy with the pause button!
Meet Edgar includes a pause button and it had been something I actually wished to see which I chose to replace it with. I asked Agorapulse to add one and they did (they constantly listen never be reluctant to mention tips or give opinions!) .
Utilize The Queue Function To Announce Facebook Lives
The function could be for announcing useful Events like a Facebook Live (if you hold them to a weekly or regular basis). Share your articles that must go out in a queue at a specific time of the week. I would advise that a bit varies the posts to keep the material fresh and.
This functions with Twitter but with for Facebook Have to look at some”changes” into Twitter’s terms of usage…. Benefits Of Social Media Management Tool
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or replicate content in February 2018. You may read about it here.
The principles are not New as addressed in this post by Agorapulse’s CEO Emeric Ernoult. It’s just that now they are currently making a point of saying they will be enforced by them.
Basically this mean that we can no longer Simultaneously post identical or similar articles . This applies to duplicate content.
Lets’s take a look Twitter with Agorapulse while complying with all the rules, so you comply with the rules once you draft a picture like this one to post to Twitter.
Notice You Could elect to schedule or to queue Your article to Twitter. Here’s where we have to consider the rules of Twitter and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content On Twitter Accounts
If you look At the image above, you’ll realize that Agorapulse blocks my ability to post duplicate content. The tool recognises that I’m posting to Twitter! This helps ensure that I adhere to the guidelines of Twitter.
Content Variation Tips
This is how I use Agorapulse to save me loads of Time and stay out of Twitter Jail. Together with Agorapulse, you now have two options for replicating a hyperlink.
- It is possible to opt to Schedule your post once (or more than once if you change it). To do so, just put in your post, then pick the date and time you would like it to head out at. If it will be published more than once, you’ll want to edit the replicated or replicate tweets so that they’re not”duplicate” content. More of that is below.
- You can opt to Queue your post once or more than with variations. Agorapulse recommends this. When you are queueing content for Twitter, make certain that you don’t choose the option to”re-queue multiple times.” You can use this attribute for other platforms, however this is where you would end up in breach of Twitter’s rules. When I choose to do it this way, I make sure it’s a special post, then add it on the top or bottom of the queue (ie I select”queue next” or”queue last”).
I also utilize Advanced Scheduling to Publish 1 tweet, and then set that tweet to repeat a specific number of times. Below, I’ve set it to article no more often than every 7 Days, as well as 6 repetitions. Don’t forget to edit the repeats!
I could see, After I schedule that the 6 x repeats Those posts in my schedule. I would go in and change them to emojis text, pictures or hashtags. Do this quickly — don’t do it later or you may forget.
Note. It is Ok when you edit your posts, if the connection remains the same. It is the text that you have to change each time.
I had been using Advanced Scheduling in this manner For a little while today to post new content — well before the new”rules” have been announced. I like to mix up this and it is better for engagement.
Do not forget Bulk Upload! Agorapulse also allows you to bulk upload around a 100 parts of content by using a pre-populated CSV file. This also can include articles from any RSS feed and includes your photographs! You can even use this save hours and to curate content from different websites!
What’s Coming To Queued Content?
The staff at Agorapulse is currently working on a Tool to produce people tweets’ variations, so we play fine and can get content out. This is new functionality that will enable us to replicate our tweet variants in the one interface. I’m awaiting it. I’m convinced it’s going to be a timesaver! Benefits Of Social Media Management Tool
Team Communication and Delegation
As Simple as Agorapulse would be to use, you Don’t need to do all of the checking and involvement yourself… it is a dream for delegation.
If you are a member of Agorapulse’s Large level Accounts (beginning at $199 per month), then you can update to staff approval whereby you can assign tasks and accept messages around multiple staff members.
This is GREAT for customer support brilliance.
This feature is a good, if you are a group that is growing One to upgrade to.
Oh and guess what? Remarks and teamwork happens in Real time. So if Joe and Jess are online at the exact same time working on the exact same accounts, there will not be double-up. It is possible to see what your team is performing in real time.
Posting To Instagram
Agorapulse is A spouse. This suggests that they are one of the tools to get entry to Instagram’s API to allow!
In Case You Have one of the Company accounts with Agorapulse you can into Instagram. This usually means that you can now plan your articles beforehand and click on whenever you are ready OR you are able to, to post on your telephone auto article.
Just make sure that you don’t forget to engage You autopost….posting is just part of the procedure. You need to follow up on comments and replies.
I believe that Agorapulse is the instrument which Offers both scheduling and auto-scheduling to Instagram as well as reporting and monitoring… so it is a win-win-win in case you’ve got a company account. Are a distinct fee!
All you need To do is.
- Download the Agorapulse app and hook your Instagram account .
- On Your app or background computer, schedule your Instagram post (add picture and caption) then schedule the time and date you want to publish it. You may choose to switch on Auto-scheduling or you’ll be able to use the program post the picture and to connect through to Instagram.
- If you post manually, will get a notification through your program when it’s time. Simply click”Publish” and you’ll be changed through to the Instagram program.
- Article as you would normally on Instagram. Your copy/description will be duplicated and you need to glue it. Check you are ready to go and you have added as necessary!
Again, I am super impressed that Agorapulse has Added another feature that would require us to use the attribute and another tool makes it even better. Bringing these tools together saves you time AND money and is a reason why I love Agorapulse for Social Media Management.
Responding To Ad Comments
Here’s where we get to Some features which are for the greater level of membership on Agorapulse.
The capability to respond to ad comments Starts at Moderate Level of Membership (beginning at $99 a month)
With comments on ads is hard for keeping up Equally Facebook and Instagram advertisements. Agorapulse allows you participate with them and to view them and pulls in the ad comments to your own inbox.
If ads run and know what it’s like to keep up With the remarks (including the spam), then you’ll know that this function is bliss for ad managers and webpage admins. Bliss. Benefits Of Social Media Management Tool
Bonus Free Tools
You can take Advantage of these free tools on their website.
- A Facebook Page Barometer — to test your engagement, and to determine how well your fan fares against your peers.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and measure your Twitter performance, right today
If you really want one Reason to test out Agorapulse then here it is.
It is affordable.
They have some of the best pricing of some of the Social media management tools.
Prices begin at $49 each Month for small/solo businesses with increasing prices for medium, large and enterprise businesses. You can find out more about pricing here.
I have A hunch that as soon as you check out Agorapulse for social media management, attempt A number of the free tools and choose the free trial to get a spin, you’ll be as hooked as I am.