Intro Basic Media Management
You will find Many social media management tools, however, one stands out among the crowd more and more each year — Agorapulse. I’ve used Agorapulse for Social Media Management for a few years and I love it. In this post I share 12 Reasons Why I adore Agorapulse to Social Media Management and you will too. Basic Media Management
There are many social media management tools that Deserve a mention . I have used many of them including Hootsuite Sprout Social, and Buffer, at one time or another.
I won’t go into their features here. They are Solid choices.
But I changed to Agorapulse a Couple of Years ago Today and it has been my No 1 choice for social media management since that time. You may read about some of the attribute comparisons between Agorapulse along with other programs here.
But for the purposes of This post, I want to focus on Agorapulse so it is possible to consider it.
In Reality, it may be the main tool in Your arsenal! Agorapulse is sort of like a Swiss Army knife of social media management.
It will not have a lot of extraneous features You never use, making you think”what is that used for?” . It is practical, no-fluff and super easy to use.
Dare I say, it’s even fun (but we will get to this ). Let’s take a peek why I love Agorapulse for social media direction!
12 Reasons Agorapulse Kick Ass For Social Media Management
Oh and Before I begin… I must mention that I do not necessarily use EVERY single function in the exact same time. I do use a couple of different tools for some functions. However, I love that Agorapulse has a suite of features that do cover most of your social media advertising needs.
In fact Have been gradually moving lots of the features I use on programs over to Agorapulse. It’s difficult not to wish to stay”in” this instrument as it’s so user-friendly and enjoyable to use. I have also taken on a brand ambassador part with Agorapulse considering writing this article. The article has been updated but my real love for this tool and the fact I can’t do with it in my arsenal hasn’t changed.
The Agorapulse Culture And Team
Let us start here. Because without this, the Remainder of the things I adore about Agorapulse mean nothing.
Customer service is at the core of business at Agorapulse. If their clients are happy and using their instrument in the best possible manner, (and they get results), then everything falls right into place. Their team focuses more.
Agorapulse also stinks About what works, what they can build next and what needs improving. So, you are not a client but part of a company. In reality, lots of the current features I am going to talk about came from feedback and client recommendations.
Caring about customers Is why Agorapulse has shot up the rankings as one of the social media management tools with all the reviews and customer satisfaction. Basic Media Management
I’ve outlined all 12 reasons why I love Agorapulse Below, but let’s start with a video overview of the current (awesome) upgrade — then I’ll break down the critical capabilities. There’s a lot to like.
Impressive, right? Let’s jump in and take a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off to the all-important Function of participation (which is why I adore Agorapulse the most), let’s take a look at scheduling and posting.
Just as a publishing Tool goes, Agorapulse is one of the easiest I’ve used. It’s a cinch to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the newest auto-posting work for Instagram as an official Instagram Partner).
The posts can be easily customised by you to suit each platform. I don’t even need to go into detail about this here, as it intuitive to use. You, (like me) need to be able to work out how to schedule an easy article, readily and without instruction.
Scheduling is easy with Agorapulse! I could.
- Publish immediately
- Queue my article (more of this later)
- Schedule the article later on for a particular date and time.
It’s also easy to schedule exactly the post to Go out on various platforms, on various occasions, while being optimized for those platforms (altering the text or image size).
1 feature I like is the ability Type”@” and then the title of the consumer and Agorapulse will bring up the possible account you are able to choose from on Twitter and Facebook. Notice how Agorapulse suggests extra accounts once I start entering their business name.
This helps you to tag profiles and pages quickly And saves you time looking to include.
You can schedule to LinkedIn.
Easily print to LinkedIn with Agorapulse
We will get to Instagram in a moment, but for now, Please know that publishing your articles and scheduling beforehand on Agorapulse is easy! And like I said, you can also now auto-post into Instagram using Agorapulse as they are an official partner and also have access to that new feature via Instagram’s API.
Oh and they have a Fairly calendar opinion So you can see all your posts ready to go across all the platforms.
And it’s colour coded for people like me who need That amount of organisation. Winning!
There’s nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management applications, Agorapulse has just 1 column for me to respond to notifications and mentions.
To me, that’s”one task” to finish each day. And it is really almost enjoyable to clear out my inbox.
It’s focused, it is simple and it is super simple to Use, and that means you won’t skip a mention!
- Your accounts Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where all the articles you will need to examine or respond to are available ). Your inbox things are highlighted To Inspection for every stage as items.
- Tabs for Fans, Publishing, Listening and Followers, and Reports.
- An area for participation in which you respond and engage via enjoys, retweets or responses.
You can click on a user’s profile to expand it. You will then see all of the information that you need — directly within Agorapulse (like any previous interactions).
Expand your history to be seen by an individual profile!
If You’ve Got a Only one click and you can see History with the conversations and the consumer you’ve had before. As a consequence, you may give the people the right care at the right moment.
Let’s break this down a bit more…
I can see how many mentions and DMs I’ve Inside my inbox. If I am looking at this tweet from Ravi, I will see just how many tweets I have to review and that I will review or react to his tweet. It is the exact same for other channels — all of your participation is in one place.
Never skip a mention on your inbox!
I know my inbox Isn’t empty in this screenshot. But it will be when I have finished writing this article! I do not always get to tune zero every day however I get there often enough to LOVE that”Congratulations” display!
It’s simple to check of your own references. You can Filter by message or cite kind as follows.
Then simply review the articles you have replied to or dealt with. As soon as you respond to a specific post, it is marked as reviewed.
Or you simply click on a place replying.
In the case from Nicky, I can select To reply (or reply by DM), examine the article, assign it to get somebody else (more of that later), retweet it or”like” the article — all from within precisely the same dashboard place on Agorapulse.
Choose how the mention will participate or process or message.
It’s, if I switch by Way of Example similar. I can view my recent engagement all, I see more information or can expand on articles. I may follow and unfollow. Basic Media Management
Easily switch between platforms and accounts to Keep up with engagement!
Being able to see your comments ALL are handy on Instagram, where you can only find the past 50 mentions on your feed. It is impossible to keep up with mentions, if you have a high number of followers. Agorapulse alters that which is enormous for influencers and brands.
Excited? You Can now engage your with ALL Mentions if you are getting to them.
And I could also easily engage by Switching to Facebook too.
Note. You’re able to engage on Facebook, Twitter, Instagram and YouTube although not LinkedIn at this stage (you can only publish to LinkedIn.
Agorapulse retains all of my participation in one place.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it’s not about Collecting followers. It’s about participating with them.
As I shared above, Agorapulse enables me to Easily monitor and participate with my very best advocates employing the”Fans and Followers” feature. From within your Twitter account, you click “Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users as per below.
In this scenario I searched on my top 100 users under “TOP”.
With favorites you can add a star to “favorite” folks you would like to follow closely in Agorapulse. In this manner, you’ve got their articles readily accessible in their own thread! It’s easy retweet their content and to engage with them!
You see positions for the following in only About each profile perspective on Agorapulse.
- Engaged — the individual has mentioned you (directly, or through an answer to a dialogue ) or sent you a DM.
- Ambassador — this person posted links to your site or has retweeted you.
- Influencer — this individual is frequently retweeted (more than 20 times during the previous 30 days).
In the case of Nicky, She’s all 3 with regard to my @sociallysorted Twitter accounts. Nicky is someone I should be engaging with (and I do!) .
On Facebook, this Function shows you who has said your page, and the number of times they’ve liked and commented or sent you a message, in addition to their final interaction with you. It is also possible to prohibit them from within Agorapulse, but I expect that happens infrequently!
On Instagram you Will see who’s left comments their followers/followed that is complete counts and you can follow or unfollow from within Agorapulse.
These metrics give you a clear picture of who Follows you, boosts you and engages with you the most.
- Setup custom groups of followers inside Agorapulse’s dashboard
- Search on all their interactions
- Search in their messages, and
- Add private notes.
When you have All This info you can use It to take part in positive communication with those individuals — maybe reach out to them to thank them surprise and delight them in some way! Basic Media Management
Advanced Tracking, Reviews And search
Think of Agorapulse as your own Private private investigator. It’s possible to use the Tracking work on Instagram to.
- Hashtag searches.
- Perform place searches.
What is so great about it? It opens a whole new World of chance for locating (and joining) talks about any topic you like (including your manufacturer ).
The potential for businesses is huge Especially tourism.
When it comes To reports, Agorapulse actually excels. With one click you can create a report that’s easy to create and easy to decode. Ideal for showing customers!
Agorapulse Reports enable your to break Audience in a means which makes sense.
The reports can also help you locate a range Information including.
- Your best performing articles (ie posts, tweets etc) based on participation and reach
- Evolution metrics over time. Agorapulse automatically compares metrics and gives you a fast reading re if a metric is decreasing or increasing over a time.
- Community management statistics such as response time and response speed
- Benchmarking your Facebook Page against competitors
Your best performing material is easily analysed and Introduced in report form. You may download it as a csv file to reveal it to the people/clients/team that must see the most.
For social media managers and agencies that this is Enormous, as it allows you to supply your clientele with data that is easy-to-read.
You can take a glance!
Nearly everybody I know who uses Agorapulse to get Social media management raves about the accounts. They are fairly special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Heaven to me. Agorapulse describes it as being able to”tag, rename, conceal, delete or delegate content… while you sleep”. By using Moderation Rules, all.
Where the, I like this role on Twitter Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz crazy.
With Agorapulse I will deal with them in 2 Ways.
- So that I don’t see most of them at the first 17, I will filter my DMs. This is where the magic happens. You can set up filters to weed out”many” of the bad DMs. Not all (sigh) but many.
- I can filter my feed by DMs or Mentions. I usually go to DMs and clean them out quickly. To be honest I get so many DMs that are spam nowadays, it’s hard not to miss the excellent ones. Automobile DMs have made DMs useless to me personally, which is a shame.
Moderation and filtering works for all accounts Types but I mostly use it for Twitter to”markers as reviewed” all of the Auto DMs that come through saying”thanks for after”.
It mostly filters out The auto-DMs, and yes I’m sad that it grabs some real ones also, however you have to choose your battles!
Along with the moderation principles are not about spam. You can use them in several ways to
- Filter out articles to be reacted to. Maybe you want to have all the posts featuring a particular hashtag to be tagged in a certain way — so you can respond to them afterwards.
- Filter out those people that are SUPER engaged and post all of the time you don’t have to observe every Tweet at Agorapulse — only repond to them occasionally or natively in Twitter.
- So it is possible to categorize create customized tags such as remarks and tweets and search on them afterwards!
- Create custom searches for key words that you want to monitor
- In case you’ve got one of those”big” amount accounts (best for small agencies) you’ll have posts assigned to a team member (see 11 below).
Basically the moderation function is just another Bonus reason to consider Agorapulse for social media direction.
A Killer Mobile App
If you are around and out And you will need to clear your inbox, the Agorapulse app is something that you will love.
It is accessible on it is and iOS and Android super slick to use. I often prefer using the program vs desktop computer to process my inbox as it’s really simple to review and process messages and mentions. Basic Media Management
Agorapulse’s queue feature Permits You to publish Your articles onto a repeated, evergreen basis utilizing intelligent categories — much like the manner by that Meet Edgar permits you to set posts to be scheduled at particular times daily based on certain categories. It is used by me for Facebook and Twitter.
If you are currently using a tool and want to Cut costs, then consider Agorapulse’s evergreen content attribute instead (and you get the bonus of all of the other Agorapulse features).
Here are a Couple of things to know about using Agorapulse for , queued content that is repeated.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse it easy to set up and title Your queue catogories, and insert your schedule to get articles to be printed on. Then the process of adding content is intuitive. As you can see, it’s a slick dash (the user experience is amazing ).
Primarily, you need to name and set up your articles Classes (all colour-coded and prepared for action!) .
Setting up your categories is easy… and color-coded!
When You’ve set up your categories, all you have to Do is add instances to the schedule, such as this.
Then I need to include amazing content to each of the category queues!
Easily Preview Content For Every Social Network.
Agorapulse gives You a preview of this article, to explain to you how it’ll look on the newsfeed of this platform when you print it you choose.
Choose to Schedule your posts to a certain time slot, or add each post to the Queue of your choice. As you’ve already set up your queue this part is simple. Your Queue, filled with posts (and prepared to go) will look something like this.
Once a post is published, It Is Going to return to the Bottom of this queue, waiting to be queued.
Apart from utilizing the function for repeated Content, you might also decide to either.
- Add a post to the program as normal or
- Repeat your post a certain number of times (once you do this you may place the minimum amount of days between repetitions of this post). Note you could do this for Facebook but you need to be aware of the Twitter rules against duplicate content see below.
You Can Pause The Queue (Quickly, And At Any Time).
I love that Agorapulse has included a pause button. When there’s a natural catastrophe or it is not fantastic time to post, it is easy to pause the queue.
Maybe You need to pause a seasonal queue of articles At Christmas… it is easy with the pause button!
Meet Edgar has a pause button and it was something That I really wished to see which I opted to replace it with. I asked Agorapulse to include one and they did (they constantly listen — never be afraid to mention tips or provide opinions!) .
Use The Queue Function To Announce Facebook Lives
The queue function could be handy for announcing Events such as a Facebook Live (should you hold them to a weekly or regular basis). Share your content that must go out each week at a certain time of the week in a queue. I’d advise that a bit varies the articles to keep the content fresh and.
This functions with Twitter but with for Facebook we Have to look at a few”changes” into Twitter’s terms of usage…. Basic Media Management
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or replicate content in February 2018. You may read about it here.
The rules are not Fresh as discussed in this informative article by Agorapulse’s CEO Emeric Ernoult. It’s just that now they are currently making a point of saying they will be enforced by them.
Fundamentally this mean that we can Simultaneously post identical or similar content . This applies to replicate content in the exact same account.
Let us take a look Twitter with Agorapulse whilst complying with all the rules, so you comply with the rules when you draft a picture like this one to post to Twitter.
Note You Could choose to schedule or to queue Your article to Twitter. Here’s where we need to consider Twitter’s principles and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content On Twitter Accounts
If you look At the image above, you will realize that Agorapulse blocks my ability to place replicate content. The tool recognises that I’m submitting to Twitter! This helps make sure I stick to Twitter’s guidelines.
Content Variation Tips
This is the way I utilize Agorapulse to save loads of Time and remain out of Twitter Jail. With Agorapulse, you currently have two options for replicating a hyperlink.
- It is possible to opt to Schedule your post once (or more than once in the event that you change it). To do so, just put in your post, then choose the date and time you would like it to go out out at. If it’ll be published more than once, you’ll want to edit the replicated or replicate tweets so they’re not”replicate” content. More of this is under.
- You can choose to Queue your article once or more than with variations. Agorapulse advocates this. When you’re queueing content for Twitter, be sure that you don’t choose the option to”re-queue multiple occasions.” You are still able to use this feature for some other platforms, however this is where you’d end up in violation of Twitter’s rules. While I decide to do it this way, I make sure it’s a special place, then add it to the top or bottom of this queue (ie I choose”queue next” or”queue last”).
I use Advanced Scheduling to Write one tweet, set that tweet to replicate a certain number of occasions. Below, I have set it to article than every 7 Days, as well as 6 repeats. Don’t forget to edit the repeats!
I can easily see After I schedule the 6 x repeats Those articles in my schedule. I would go directly in and change them to hashtags, emojis, images or new text. Do this immediately — don’t do it later or you will forget.
Note. It is If the connection stays the same when you edit your articles, ok. It’s the text that you need to change each time.
I’d been using Advanced Scheduling in this manner For a while today to post fresh content well before the new”principles” have been announced. I like to mix it up and it’s better for involvement.
Don’t forget Bulk Upload! Agorapulse also permits you to bulk upload up to a 100 pieces of content by using a pre-populated CSV file. This also can include content from any RSS feed and includes your photographs! You might use this save hours and to curate articles!
What’s Coming To Queued Content?
The team at Agorapulse is currently working on a Tool to produce the variants of tweets easier for people, so we play nice with Twitter and can get out content quickly. This will be new functionality that will enable us to repeat our tweet variations quickly — all in the one interface that is simple. I’m looking forward to it. I’m sure it will be a timesaver! Basic Media Management
Team Communication and Delegation
As easy as Agorapulse would be to utilize, you Don’t have to do all of the checking and engagement yourself… it is a dream for delegation.
If you are a member of Agorapulse’s Large level Accounts (starting at $199 a month), then it’s possible to upgrade to team approval whereby you can assign tasks and approve messages across multiple team members.
This is GREAT for customer support brilliance.
This attribute is a good, if you are a group that is growing One to update to.
Oh and guess what? Teamwork and comments occurs in Actual time. If Jess and Joe are online at the same time working on the accounts, there won’t be double-up. It is possible to see exactly what your team is performing in real time.
Posting To Instagram
Agorapulse is A spouse that is Instagram. This also suggests they are among the tools to acquire access to the API to allow of Instagram!
In Case You Have one of the Company accounts with Agorapulse you can now auto-schedule into Instagram. This means you can organize your content ahead of time and click when you are ready OR you are able to, to post in your phone auto post.
Make sure that you don’t forget to participate You autopost….posting is merely a part of the procedure. You need to follow up on comments and answers.
I believe that Agorapulse is the only instrument that Provides both scheduling and auto-scheduling to Instagram as well as reporting and monitoring… so it’s a win-win-win in case you’ve got a business account. Are a separate fee!
All you Want To do would be.
- Download the Agorapulse app and hook your Instagram account .
- On Your program or desktop, schedule your Instagram post (add photo and caption) then schedule the time and date you want to print it. You can choose to switch on Auto-scheduling or you can use the app post the picture and to link through to Instagram.
- When it’s time to post if you post manually, will get a notification through your app. Just click”Publish” and you’ll be changed through to the Instagram program.
- Post as you would ordinarily on Instagram. Your copy/description will be copied and you need to paste it. Check you are ready to go and you have hashtags additional as necessary!
Again, I am impressed that Agorapulse has Added yet another feature that would normally require us to use the feature and another tool makes it even better. Bringing these tools saves time AND money and is a key reason why I love Agorapulse for Social Media Management.
Responding To Ad Remarks
Here’s where we get to Some attributes that are for the degree of membership on Agorapulse.
The capability to respond to ad comments Starts at Medium Level of Membership (beginning at $99 per month)
With opinions on advertisements is hard for keeping up Facebook and Instagram advertisements. Agorapulse allows you to see them and participate with them readily and pulls to your inbox from the ad comments.
If ads run and understand what it’s like to maintain With the comments (such as the spam), then you will know that this purpose is bliss for ad managers and webpage admins. Bliss. Basic Media Management
Bonus Free Tools
You can take Advantage of those free tools on their website including.
- A Facebook Page Barometer — to determine how well your fan fares and to test your engagement.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and quantify your Twitter performance, right today
If you really want one Reason to test out Agorapulse then here it is.
It is affordable.
They have some of the pricing of any of the Social media management applications.
Prices begin at $49 each Month for small/solo businesses with increasing costs for enterprise, large and medium businesses. You can discover more about pricing here.
I’ve A hunch that as soon as you check out Agorapulse for social media direction, attempt Some of the free tools and take the free trial to get a spin, you will be hooked as I am.