Introduction Advertising Through Social Media
You will find Many social media management tools, but one stands out amongst the crowd more and more each year — Agorapulse. I have used Agorapulse for Social Media Management for a couple of years now, and I love it. In this article I discuss 12 Reasons Why I adore Agorapulse to Social Media Management and you will too. Advertising Through Social Media
There are many social media management applications that Deserve a mention here. I have used many of them including Hootsuite Sprout Social, and Buffer, at one time or another.
I will not go into their features here. They are Solid choices.
However, I changed to Agorapulse a few years ago Today and it has been my 1 choice for social media management since that time. You may read about some of the feature comparisons between Agorapulse and other programs .
But for the purposes of This post, I wish to focus on Agorapulse so it is possible to consider it as a tool in your arsenal.
It could be the main tool in Your arsenal! Agorapulse is sort of like a Swiss Army knife of social media management.
Only, it doesn’t have too many features That you never use, making you think”what’s that used for?” . It is practical, no-fluff and super simple to use.
Dare I say, it’s even fun (but we will get to that). Let us take a peek why I adore Agorapulse for social media direction!
12 Reasons Why Agorapulse Kick Ass For Social Media Management
Oh and Before I start… I should mention that I do not necessarily use each and every function at precisely the exact same moment. I do use a couple of other tools. However, I love that Agorapulse includes a suite of features that do cover the majority of your social media advertising needs.
In fact, I Have been slowly moving a lot of the features I use on programs over to Agorapulse. It’s hard not to want to stay”in” this instrument since it is so user-friendly and fun to use. I also have taken on a new ambassador role with Agorapulse since writing this article. The post has been updated but my real love for this particular tool and the fact I can’t do with it in my arsenal hasn’t changed.
The Agorapulse Team And Culture
Let’s start here. Because with this, the Rest of the things that I love about Agorapulse mean nothing.
Customer support is at the core of company Agorapulse. If their customers are happy and using their instrument in the best possible manner, (and they receive results), then everything falls into place. Their staff focuses more than anything else.
Agorapulse also stinks About what works, what needs improving and what they can build next. You are not only a client but a part of a company where your voice will be heard. In reality, many of the features that I am going to talk about came out of feedback and client recommendations.
Caring about customers Is Agorapulse has shot up the ranks as among the social media management programs with all the reviews and customer satisfaction. Advertising Through Social Media
I’ve all outlined 12 reasons why I love Agorapulse Below, but let’s start with a video overview of the recent (awesome) update — then I will break down the key features. There is a lot to enjoy.
Impressive, right? Let’s jump in and take a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that we have covered off to the all-important Purpose of participation (that is why I love Agorapulse the most), let us take a peek at posting and scheduling.
Just as a publishing Tool goes, Agorapulse is one. It’s a cinch to post to Twitter, LinkedIn, Facebook and Instagram (and they have the new auto-posting work for Instagram as a formal Instagram Partner).
The posts can be easily customised by you to match each platform. As it intuitive to use, I probably don’t even need to go into detail about it . You, (like me) need to be able to work out how to schedule a simple post, easily and without education.
Scheduling is easy with Agorapulse! I could.
- Publish instantly
- Queue my post (more of that later)
- Schedule the article later on for a particular time and date.
It’s also easy to schedule exactly the Exact Same post to Head out on various platforms, on various occasions, while being optimised for all those platforms (altering the text or picture size).
1 feature I like is the capability to Kind”@” and the name of the consumer and Agorapulse will bring up the probable account you can choose from on Twitter and Facebook. Notice Agorapulse suggests accounts when I start entering their company name.
This helps you to tag pages and profiles quickly And saves you time searching for the right people to include.
You can also schedule to LinkedIn.
Easily print to LinkedIn with Agorapulse
We’ll get to Instagram at a minute, but for now, Please be aware that publishing your content and scheduling in advance on Agorapulse is super easy! And as I said, you can also currently auto-post to Instagram using Agorapulse since they are an official partner and also have access to that new feature via Instagram’s API.
Oh and they have a pretty slick calendar opinion So you are able to see all of your posts ready to go across all of the platforms.
And it’s color coded for folks like me who need That additional amount of organisation that is visual. Winning!
There’s nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management tools, Agorapulse has one pillar for me to react to notifications and mentions.
To me, that’s”one job” to complete each day. And it is really almost enjoyable to clean out my inbox.
It is concentrated, it is easy and it is super easy to Use, and that means you won’t miss a mention!
- Your accounts Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where each of the articles you will need to review or respond to are available ). Your inbox things are emphasized To Inspection for every stage as things.
- Tabs for Reports, Publishing, Fans and Followers, and Listening.
- An area for engagement in which you respond and participate via likes, retweets or responses.
You can also click on a user’s profile it. You’ll then see all the information you want — directly within Agorapulse (including any previous interactions).
Expand an individual profile to realize your history!
Just one click and you will see if You’ve Got a History with the user and the conversations you have had before. This means you can give the ideal people the ideal care at the perfect time.
Let us break this down a bit more…
I DMs I have and can easily see how many cites Inside my inbox. When I am looking at this tweet from Ravi, I can see how many tweets that I have to review and that I will review or respond to his tweet. It’s the exact same for other channels — your engagement all is in 1 place.
Never skip a mention in your inbox!
I know my inbox Isn’t empty in this screenshot. When I have finished writing this post, but it will be! I don’t always get to tune zero every day however I get there often enough to LOVE that”Congratulations” screen!
It’s easy to inspect of your own references. You can Filter by message or mention kind as follows.
Then review the posts replied to or dealt with. Once a specific post is replied to by you, it is marked as reviewed.
Or you click on a place replying.
In the case from Nicky, I can choose To reply (or answer by DM), review the post, assign it for somebody else (more of that later), retweet it “just like” the post — all from within precisely the exact same dashboard place on Agorapulse.
Choose how you process or will engage the mention or message.
It’s if I change by Way of Example similar. I am able to see my recent engagement all, I will expand on posts or see information about an individual. I may follow and unfollow. Advertising Through Social Media
Easily change between platforms and accounts to Keep up with engagement!
Being able to see All your remarks is handy on Where you can only see the last 50 mentions on your feed. It’s impossible to maintain with mentions, if you have a large number of followers. Agorapulse changes that which is enormous for brands and influencers.
Excited? Now you can participate with ALL of your Mentions when you are getting to them.
And I can also easily engage by Switching to Facebook as well.
Note. You can engage on Facebook, Twitter, Instagram and YouTube although maybe not LinkedIn at this stage (you can just print to LinkedIn.
Agorapulse retains my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it’s not about Collecting followers. It’s about participating with them.
Like I shared above, Agorapulse allows me to Easily track and participate with my best advocates employing the”Fans and Followers” feature. From in your Twitter accounts, you click on”Fans and Followers” and then filter your search under”All”,”Favorites” or”Top” users as per below.
On my top 100 users I hunted in this scenario below “TOP”.
With favorites you can add profiles and a celebrity to “favorite” folks that you would like to follow carefully in Agorapulse. In this manner, you have their posts accessible in their own thread! It’s easy retweet their content and to engage with them!
You see positions for the following in only About each profile perspective on Agorapulse.
- Engaged — the individual has mentioned you (directly, or via an answer to a dialogue ) or delivered you a DM.
- Ambassador — this person has retweeted posted or you links.
- Influencer — this individual is often retweeted (over 20 times throughout the previous 30 days).
In the situation of Nicky, she is all 3 with regard to my @sociallysorted Twitter accounts. Nicky is someone I ought to be engaging with (and I do!) .
On Facebook Function shows you who’s mentioned your page, and the number of times they have liked and commented or sent you a message, as well as their final interaction with you. It is also possible to ban them from the page from inside Agorapulse, although I hope that happens!
On Instagram you Will see who’s left comments on your post, their followers/followed that is complete counts and you can trace or unfollow from inside Agorapulse.
You are given a clear picture of who by these metrics Follows you, promotes you and engages with you the most.
- Setup custom groups of followers within Agorapulse’s dash
- Search on all their interactions
- Search on their messages, and
- Add personal notes.
When you have all It to take part in communication with those people — surprise and delight them or maybe reach out to thank them! Advertising Through Social Media
Advanced Tracking, Search And Reports
Consider Agorapulse as your personal Investigator that is personal. It’s possible to use the Monitoring function on Instagram to.
- Play hashtag hunts.
- Location that is perform hunts.
What is so great about it? It opens up a whole new World of chance for finding (and joining) conversations around any subject you like (like your manufacturer ).
The potential for location-based companies is huge With this feature, particularly tourism.
When it comes To reports, Agorapulse really shines. With one click you can create a report that’s not difficult to decipher and easy to create. GREAT for showing clients!
Agorapulse Reports enable your to break down Audience sense.
The reports also can help you find a range Information such as.
- Your best performing content (ie posts, tweets etc) based on engagement and reach
- Development metrics with time. Agorapulse provides a quick reading re whether a metric is increasing or decreasing over a period to you and automatically compares metrics.
- Community management statistics like response time and response rate
- Benchmarking your Facebook Page against competitors
Your best performing content is analysed and Presented in report form. You may download it as a csv file to show it to that the people/clients/team that must see the most.
For social media managers and agencies that this is Enormous, as it allows you to supply your clients with data.
You can also take a peek at your competition!
Just about everyone I know who uses Agorapulse to get Social media management raves about the accounts. They are pretty particular;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is similar to Paradise to me. Agorapulse explains it as being in a position to”tag, bookmark, hide, delete or assign content… while you sleep”. By using Moderation Rules, all.
Where the I like this role on Twitter Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz mad.
With Agorapulse I will deal with them Manners.
- My DMs can be filtered by me so I really don’t see almost all of them. This is where the magic happens. You can set up filters to weed out”many” of the bad DMs. Not all (sigh) but most.
- I will filter my feed by DMs or Mentions. Clear them out and I visit DMs. To be fair I get so many DMs which are spam nowadays, it is hard not to overlook the excellent ones. Auto DMs have made DMs useless to me personally, which is a shame.
Moderation and filtering functions for all account Types but I mainly use it for Twitter to”markers as reviewed” all the Auto DMs which come through saying”thanks for following”.
It filters out The auto-DMs, and yes I’m sad that it grabs some actual ones as well, but you have to choose your battles!
Along with the moderation rules are not about spam. You can use them in several ways to
- Filter out content to be responded to. You wish to have of the posts featuring a hashtag that is particular to be tagged in a certain manner — so you’re able to respond to them afterwards.
- Filter those people that are SUPER engaged out and post all of the time so you don’t need to see every Tweet in Agorapulse — just repond to them or in Twitter.
- Create customized tags so you can categorize and research on these!
- Create customized searches for key words that you need to track
- In case you’ve got one of those”large” level accounts (best for smaller agencies) you can have articles assigned to a group member (see 11 below).
Basically the moderation function is just another Bonus reason to think about Agorapulse for social media direction.
A Killer Mobile App
If you are around and out And you need to clear your inbox, the more Agorapulse app is something you will love.
It is accessible on it’s and iOS and Android super slick to use. I often prefer using the app vs background to process my inbox since it’s really easy to review and process messages and mentions. Advertising Through Social Media
Agorapulse’s queue feature allows you to publish Your content onto a replicated, evergreen basis using smart categories — a lot like the manner by which Meet Edgar permits you to set posts to be scheduled at particular times daily based on particular categories. I use it for Twitter and Facebook.
If you are using a tool and want to Cut costs, then contemplate Agorapulse’s evergreen content attribute instead (and you have the bonus of all of the additional Agorapulse features).
Here are a Couple of things to learn about using Agorapulse for replicated, content that is queued.
Setting Up Your Queue Categories Is Super Easy.
With Agorapulse it’s super simple to set up and title Your queue catogories, and insert your schedule for articles to be printed on. Then of adding content, the process is very intuitive. As you can see, it is a slick dashboard (the consumer experience is amazing ).
Primarily, you need to name and put your articles up Categories (all colour-coded and prepared for action!) .
Setting up your categories is easy… and color-coded!
When You’ve set up your categories, all you have to Do is add times to the program, such as this.
Then I Want to add content to each of those category queues!
Easily Preview Content For Each Social Network.
Agorapulse provides You a preview of the post, to explain to you how it’ll look on the platform you select when you publish its newsfeed.
Pick to Schedule your articles or include each post to the Queue of your choice. As you’ve already set up your queue this part is simple. Your Queue, full of articles (and prepared to go) will look something like this.
After a post is published, It Is Going to return to the Bottom of this queue, waiting to be queued.
Aside from utilizing the operate for repeated Content, you can decide to either.
- Add a post to the program as usual or
- Repeat your post a certain number of times (once you do this you will set the minimum amount of times between repeats of the post). Be aware you could do this to get Facebook but you have to be aware of the Twitter rules from content — see below.
You May Pause The Queue (Quickly, And At Any Time).
I Really like That Agorapulse has added a pause button. It’s not fantastic time to post or When there’s a disaster, you can easily pause the queue.
Maybe You want to pause a queue of posts At Christmas… it’s simple with the pause button!
Meet it was something and Edgar includes a pause button I actually wished to see which I chose to replace it with. I requested Agorapulse to add one plus they did (they constantly listen — never be afraid to mention tips or provide feedback!) .
Use The Queue Function
The queue function could be for announcing handy Events such as a Facebook Live (if you hold them on a weekly or regular basis). Share your articles that must go out at a specific time of the week in a queue. I would advise that the articles a little vary to keep the content fresh and.
Twitter And Agorapulse
Twitter posted about new Guidelines or”rules” for repeated or replicate content in February 2018. You can read about it here.
The principles are not Fresh as addressed by Agorapulse’s CEO Emeric Ernoult. It’s just that they are currently making a point of saying they’ll apply them.
Fundamentally this imply that we can no longer Post content that is identical or similar . This applies to duplicate content.
Let us take a look at how you can post to Twitter with Agorapulse while complying with the rules, so the rules are complied with by you once you draft an image like you to post to Twitter.
Notice You Could elect to program or to queue Your article to Twitter. Here is where we need to consider the principles of Twitter and comply with them. You can do this a couple of ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content On Twitter Accounts
If you look At the image above, you will see that Agorapulse blocks my ability to place replicate content. The instrument recognises that I am posting to Twitter! This helps ensure that I stick to Twitter’s guidelines.
Content Variation Tips
Here is the way I utilize Agorapulse to save loads of Time and stay from Twitter Jail. Together with Agorapulse, you now have two choices for replicating a hyperlink.
- It is possible to opt to Schedule your article once (or more than once in the event that you change it). Just add your article to do this, then pick the date and time you want it to head at. If it will be printed more than once, you will want to edit the replicated or duplicate tweets so that they’re not”replicate” content. A lot of this is below.
- You can opt to Queue your post once or more than once with variants. Agorapulse recommends this. When you’re queueing articles for Twitter, be certain that you don’t select the option to”re-queue multiple occasions.” This is where you’d end up in violation of Twitter’s rules, although you are still able to use this feature for some other platforms. While I choose to do it this way, I’m sure it’s a special post, then add it on the top or bottom of the queue (ie I select”queue alongside” or”queue last”).
Advanced Scheduling is also used by me to Write one tweet, then set that tweet to replicate a specific number of times. Below, I’ve set it to article more often than every 7 Days, as well as 6 repetitions. Don’t forget to edit the repeats!
Once I schedule that the 6 x repeats, I can see Those articles in my schedule. I’d go in and alter them to emojis text, images or hashtags. Do this do not do it later or you may forget.
Note. It is Ok if the connection stays the same when you edit your articles. It’s the text that you need to change each time.
I’d been utilizing Advanced Scheduling in this way For a while now to post new content — well ahead of the new”principles” were declared. I like to mix up this and it is better for engagement.
Do not forget Bulk Upload! Agorapulse also allows you to upload around some 100 pieces of content by using a pre-populated CSV file. Your photos are included by this and also can include content from any RSS feed! You can even use this to curate articles from other websites and save hours!
What is Coming To Queued Content?
The team at Agorapulse is functioning on a Tool to produce the variants of tweets more easy for people, so we play nice with Twitter and can get out content quickly. This will be new functionality that will let us repeat our tweet variants all in the one simple interface. I’m looking forward to it. I’m convinced it will be a timesaver! Advertising Through Social Media
Team Communication and Delegation
As easy as Agorapulse would be to utilize, you Don’t have to do all of the checking and engagement yourself… it is a fantasy for delegation.
If you are a member of Agorapulse’s Large level Accounts (starting at $199 a month), then you can update to team approval whereby you can assign tasks and accept messages around multiple team members.
This is GREAT for customer service brilliance.
This attribute is a good if you are a team that is growing One to update to.
Oh and guess what? Remarks and teamwork happens in Actual time. If Jess and Joe are online at precisely the exact same time working on the accounts, there will not be double-up. It is possible to see exactly what your staff is doing in real time.
Posting To Instagram
Agorapulse is A proud spouse that is Instagram. This also suggests they are among the tools to get access to Instagram’s API to allow auto-posting to Instagram that is HUGE!
If you have one of the Company accounts with Agorapulse you can now auto-schedule into Instagram. This usually means that you can plan your articles ahead of time and click on whenever you’re ready OR you can to post in your telephone auto post.
Just make sure that you don’t forget to participate if You autopost….posting is just part of the process. You have to follow up on comments and answers.
I Think That Agorapulse is the tool Offers both scheduling and auto-scheduling to Instagram in addition to monitoring and reporting… so it’s a win-win-win if you have a company account. Instagram tools that give you reports are a separate fee!
All you Want To do would be.
- Download the Agorapulse app and hook your Instagram account.
- On Your app or desktopcomputer, schedule your Instagram post (add picture and caption) then program the date and time that you need to publish it. You can choose to change on Auto-scheduling or you’ll be able to use the program to link through to Instagram and place the image.
- When it is time to 19, if you post manually, will receive a notification via your program. Simply click”Publish” and you’ll be switched through to the Instagram app.
- Article as you would normally on Instagram. Your copy/description is going to be copied and you need to paste it into the Instagram program. Check you’re good to go and you have hashtags additional as necessary!
Again, I am super impressed that Agorapulse has Added another feature that would require us to utilize another tool and the attribute makes it even better. Bringing these tools saves you time AND money and is an integral reason why I love Agorapulse for Social Media Management.
Responding To Advertisement Remarks
Here’s where we get to Some attributes which are for the greater level of membership Agorapulse.
The ability to respond to ad comments Starts at Medium Level of Membership (beginning at $99 a month)
With opinions on ads is difficult for keeping up Both Facebook and Instagram advertisements. Agorapulse allows you participate with them and to view them and pulls from the ad comments.
If you run advertisements and understand what it’s like to keep up With the remarks (such as the spam), then you’ll know that this purpose is bliss for advertising managers and page admins. Bliss. Advertising Through Social Media
Bonus Free Tools
You can also choose Advantage of these tools on their website including.
- A Facebook Page Barometer — to see how well your fan fares from the peers, and to test your engagement.
- A Twitter Analytics Report Card — to compare multiple twitter accounts, see how you perform against the competition and measure your Twitter functionality, right today
If you really need one More reason to check out Agorapulse here it is.
They have some of the pricing of some of those Social media management tools.
Prices start at $49 per Month for small/solo businesses with increasing prices for large medium and enterprise companies. You can find out more about pricing here.
I’ve A hunch that as soon as you check out Agorapulse for social media management, try A number of their tools and also take the free trial to get a spin, you’ll be hooked as I am.