Intro About Social Media Marketing
There are Many social media management tools, however, one stands out amongst the crowd more and more every year — Agorapulse. I have used Agorapulse for Social Media Management for a couple of years now, and I love it. In this post I share 12 Reasons Why I adore Agorapulse to Social Media Management and you will also. About Social Media Marketing
There are many social media management tools that Deserve a mention . I’ve used many of them at one time or another, such as Hootsuite Sprout Social, and Buffer.
I will not go in their features . They’re Solid options.
However, I changed to Agorapulse a Couple of Years ago It and now has been my No 1 choice to social media direction since that time. You may read about some of the attribute comparisons between Agorapulse along with other platforms here.
But for the purposes of This informative article, I want to just focus on Agorapulse so it is possible to consider it as a tool in your arsenal.
In fact, it could literally be the main tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media management.
It doesn’t have extraneous features That you never use, making you think”what’s that used for?” . It’s sensible, no-fluff and super easy to use.
Dare I say, it is even enjoyable (but we will get to that). Let us take a peek why I love Agorapulse for social media direction!
12 Reasons Why Agorapulse Kick Ass For Social Media Direction
Oh and Before I start… I should mention that I do not always use EVERY single function in the exact same moment. I do use a couple of different tools for some purposes. But I love that Agorapulse includes a suite of features that really do cover the majority of your social media marketing requirements.
In fact, I Have been moving a lot of the features I use on programs over to Agorapulse. It’s difficult not to wish to stay”in” this instrument as it’s so user-friendly and enjoyable to use. I also have taken on a new ambassador part with Agorapulse considering writing this post. The post was updated but my genuine love with this particular tool and the fact that I can not do without it in my toolbox has not changed.
The Agorapulse Culture And Team
Let’s start here. Because without this Rest of the things that I adore about Agorapulse imply nothing.
Customer service is at the core of company Agorapulse. If their clients are happy and using their instrument in the best possible manner, (and they receive results), then everything falls right into place. Their staff concentrates more than anything else.
Agorapulse also listens To clients about what works, what they are able to build next and what needs improving. You are not a customer but a part of a business. In reality, lots of the features that I am about to speak about came out of opinions and client recommendations.
Caring about customers Is why Agorapulse has taken up the rankings as among the social media management tools with the top reviews and customer satisfaction. About Social Media Marketing
I’ve all summarized 12 reasons why I love Agorapulse Below, but let’s start with a video summary of the recent (awesome) update — then I will break down the critical capabilities. There is a lot to like.
Impressive, right? Let us jump in and take a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that we have covered off to the all-important Purpose of participation (which is why I adore Agorapulse the most), let us take a peek at scheduling and posting.
As far as a publishing Tool goes, Agorapulse is one. It’s a cinch to post to Twitter, LinkedIn, Facebook and Instagram (and they have the newest auto-posting work for Instagram as an official Instagram Partner).
The articles can be easily customised by you to suit each platform. I probably don’t even need to go into detail about this here, as it intuitive to use. You, (like me) need to be able to work out how to schedule an easy article, easily and without instruction.
Scheduling is easy with Agorapulse! I could.
- Publish instantly
- Queue my article (more of that later)
- Schedule the article in the future for time and a particular date.
It’s also super easy to schedule the same article to Head out on various platforms, on various times, while being optimized for those platforms (altering the text or picture size).
One feature I especially like is the ability to Type”@” and then the title of the user and Agorapulse will bring up the probable account you are able to choose from on Twitter and Facebook. See Agorapulse suggests extra accounts once I begin entering their business name.
This helps you to tag pages and profiles fast And saves you time looking for the perfect folks to add.
You can schedule to LinkedIn.
Easily print to LinkedIn with Agorapulse
We’ll get to Instagram at a moment, but for now, Please be aware that publishing your content and scheduling beforehand on Agorapulse is super easy! And as I said, it is also possible to currently auto-post into Instagram using Agorapulse as they are an official partner and have access to this new feature via Instagram’s API.
Oh and they have a slick calendar view So you can see all of your articles ready to go across all the platforms.
And it is color coded for people like me That level of organisation. Winning!
There’s nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike a few other social media management applications, Agorapulse has 1 column for me to react to mentions and notifications.
To me, that is”one job” to finish each day. And it’s really almost enjoyable to clean out my inbox.
It is focused, it’s easy and it is easy to Use, and that means you won’t skip a mention!
- Your accounts Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where all the articles you will need to review or respond to can be found). Your inbox items are emphasized as items To Review for every stage.
- Tabs for Publishing Listening, Fans and Followers, and Reports.
- An area for engagement in which you respond and engage via retweets, enjoys or replies.
You can click on a user’s profile it. You will then see all the info that you need — directly within Agorapulse (including any prior interactions).
Expand an individual profile to see your history!
Just one click and you can see if You’ve Got a History with the consumer and the conversations you’ve had before. As a consequence, that you can give the people the ideal attention at the perfect moment.
Let us break this down a bit more…
I DMs I have and can certainly see how many cites Inside my inbox. When I am looking at this tweet from Ravi, I will see how many tweets I have to review and I will review or respond to his tweet. It is the same for channels — all of your participation is in 1 area.
Never skip a mention in your inbox!
I know, I know, my inbox Is not empty in this screenshot. When I’ve finished writing this post but it will be! I do not always get to inbox zero daily but I get there often enough to LOVE that”Congratulations” display!
It’s simple to check of your mentions. You can Filter by mention or message kind as follows.
Then only review the articles responded to or dealt with. It is marked as reviewed once you reply to a post.
Or You Just click on a post replying.
In the case from Nicky, I could select To reply (or answer by DM), examine the article, assign it to get somebody else (more of that later), retweet it “just like” the article — all from within precisely the same dashboard area on Agorapulse.
Choose how you will participate or procedure the mention or message.
It’s if I change for example similar. I can see my recent engagement all, I see more info or will expand on posts. I can even follow and unfollow. About Social Media Marketing
Easily switch between accounts and platforms to Keep up with engagement!
Being able to see your comments ALL are handy on Instagram, in which you generally can see the past 50 mentions on your feed. It’s impossible to keep up with mentions if you have a high number of followers. Agorapulse alters that which is enormous for brands and influencers.
Excited? Now you can engage your with ALL Mentions if you are a bit late getting to them.
And Needless to Say, I could easily engage by Switching to Facebook.
Note. You’re able to engage on Facebook, Twitter, Instagram and YouTube but maybe not LinkedIn at this stage (you can only publish to LinkedIn.
Agorapulse retains my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Finest Advocates
When it comes to social media it is not about Collecting followers. It is about participating with them.
Like I shared previously, Agorapulse allows me to Easily track and participate with my best advocates using the”Fans and Followers” attribute. From in your Twitter account, you click “Fans and Followers” and then filter your search under”All”,”Favorites” or”Top” users as per below.
In this scenario I hunted on my top 100 users under “TOP”.
You can add profiles and a star to “favorite” folks you want to follow carefully in Agorapulse. This way, you have their articles easily accessible in their own thread! It’s easy retweet their content and to engage with them!
You see rankings for the following in only About each profile perspective on Agorapulse.
- Engaged — the individual has mentioned you (directly, or through a reply to a conversation) or delivered you a DM.
- Ambassador — this individual posted links or has retweeted you.
- Influencer — this person is frequently retweeted (over 20 times during the previous 30 days).
In Nicky’s situation, She’s all 3 with respect to my @sociallysorted Twitter account. Nicky is somebody I should be engaging with (and I do! ) ) .
On this, Facebook Function shows you who has mentioned your page, and the number of times they’ve liked and commented or sent you a message, as well as their last interaction with you. You can also ban them from the page from inside Agorapulse, but I expect that happens infrequently!
On Instagram you Will see who has left comments their total followers/followed counts and you are able to trace or unfollow from within Agorapulse.
You are given a clear image of who by these basic metrics Follows you, promotes you and engages with you the most.
- Set up custom classes of followers inside Agorapulse’s dashboard
- Search on all their interactions
- Search on their own messages, and
- Add notes.
When you have all It to engage in communication with these individuals — surprise and pleasure them in some way maybe reach out to them to thank them! About Social Media Marketing
Advanced Tracking, Reviews And search
Consider Agorapulse as your personal Private investigator. It’s possible to use the Tracking function on Instagram to.
- Play hashtag searches.
- Perform location searches.
What is so great? It opens a whole new World of possibility for finding (and linking ) talks about any subject you like (including your manufacturer ).
The Capacity for businesses is huge With this attribute, particularly tourism.
When it comes To reports, Agorapulse really excels. With one click you can create a report that is easy to create and easy to decipher. GREAT for showing clients!
Agorapulse Reports help you to break your down Audience in a way that makes sense.
The reports also can help you locate a range Information including.
- Your best performing content (ie posts, tweets etc) based on engagement and attain
- Evolution metrics over time. Agorapulse compares metrics over the years and gives a fast reading re whether a specific metric is increasing or decreasing over a period to you.
- Community management statistics such as reaction time and response speed
- Benchmarking your Facebook Page against opponents
Your material is easily analysed and Presented in report form. You can also download it as a csv file to reveal the people/clients/team that needs to view it the most.
For social media supervisors and agencies this is Huge, as it allows you to provide easy-to-read data.
You can also take a peek!
Just about everybody I know who uses Agorapulse for Social media management raves about the accounts. They are fairly particular;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Paradise to me. Agorapulse describes it as being in a position to”tag, rename, conceal, delete or assign content… while you sleep”. using Moderation Rules all.
Where the I like this role on Twitter Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz mad.
With Agorapulse I will deal with them in two Manners.
- So I really don’t see almost all of them at the first 17, I can filter my DMs. This is where the magic happens. You can set up filters to weed out”most” of the lousy DMs. Not all (sigh) but most.
- I will filter my feed by DMs or Mentions. Clear them out and I go to DMs. To be honest I get so many DMs which are spam these days, it is hard not to miss the excellent ones. Auto DMs have made DMs useless to me personally, which is a shame.
Moderation and filtering functions for all accounts Types but I mainly use it for Twitter to”markers as reviewed” all of the Auto DMs that come through saying”thanks for following”.
It filters out The auto-DMs, and yes I’m sad that it catches some real ones also, however you have to pick your battles!
Along with the moderation principles are not just about spam. You can use them in many ways to
- Filter out content to be responded to. You wish to have all the articles featuring a hashtag to be tagged in a way that is specific — so you can respond to them.
- Filter those individuals that are SUPER participated out and post all of the time you don’t need to see every Tweet in Agorapulse — just repond to them sometimes or natively in Twitter.
- Create custom tags such as remarks and tweets so you can categorize and research on these later!
- Create custom searches for keywords that you want to monitor
- If you have one of those”large” amount accounts (best for small agencies) you can have posts assigned to a group member (see 11 below).
Fundamentally the moderation purpose is another Bonus reason to think about Agorapulse for social media management.
A Killer Mobile App
If you are out and around And you will need to clear your inbox, the more Agorapulse program is.
It’s available on Android and iOS and it’s super slick to use. I often prefer to use the app vs background computer to process my inbox as it is really easy to review and process messages and mentions. About Social Media Marketing
Agorapulse’s queue feature allows you to publish Your articles onto a replicated, evergreen basis using smart categories — much like the manner in that Meet Edgar permits you to set articles to be scheduled at particular times of day based on particular categories. It is used by me to Twitter and Facebook.
If you Need to and are currently using a tool Cut costs, then contemplate Agorapulse’s evergreen content attribute rather (and you have the bonus of all the other Agorapulse features).
Here are a few things to know about using Agorapulse for replicated, content that is queued.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse title and it simple to set up Your queue catogories, and insert your schedule for posts to be published on. Then of adding content, the process is intuitive. As you can see, it’s a slick dashboard (the user experience is awesome).
Primarily, put up your articles and you need to name Classes (all colour-coded and prepared for action!) .
Setting up your categories is simple… and color-coded!
All you Need to, once you’ve set up your categories Do is add instances like this, to the program.
Then I Want to include content to each of the category queues!
Easily Preview Content For Every Social Network.
Agorapulse provides You a preview of the post, to explain to you how it will appear on the newsfeed of the platform you select when you publish it.
Pick to Schedule your posts or include every post to your choice’s Queue. This part is easy as you set your queue up in Measure one. Your Queue, filled with posts (and ready to go) will look something like this.
After a post is published, It Is Going to return to the Bottom of this queue, waiting to be queued again.
Apart from utilizing the function for perennial Content, you might decide to either.
- Add a post to the schedule as usual or
- Replicate your post a specific number of times (when you do so you may set the minimum amount of times between repetitions of the post). Note you could do this for Facebook but you need to know about the Twitter rules see below.
You Can Pause The Queue (Instantly, And At Any Time).
I love that Agorapulse has added a pause button. It’s not great timing to post or When there is a natural disaster, it is easy to pause the queue.
Perhaps you need to pause a queue of posts At Christmas… it is easy with the pause button!
Meet it had been something and Edgar has a pause button That I really wanted to see in any instrument which I chose to replace it with. I asked Agorapulse to add one and they did (they constantly listen — never be reluctant to mention tips or provide feedback!) .
Use The Queue Function To Announce Facebook Lives
The queue function could be for announcing handy Events like a Facebook Live (if you hold them on a weekly or regular basis). Share your articles that must go out weekly at a specific time of the week in a queue. I’d recommend the articles a little change to keep the content fresh and.
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or replicate content in February 2018. You may read about it here.
The principles are not Actually new as addressed in this informative article by Agorapulse’s CEO Emeric Ernoult. It’s just that they are currently making a point of saying they will be enforced by them.
Basically this imply that we can no longer Simultaneously post content that is similar or identical . This applies to duplicate content in exactly the same account.
Lets’s take a look Twitter with Agorapulse while complying with all the rules, so you comply with the rules once you draft an image similar to you to post to Twitter.
Notice You Could choose to schedule or queue Your post to Twitter. Here’s where we have to consider the principles of Twitter and comply with them. You can do this a couple of ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content To Twitter Accounts
If you look more closely In the picture above, you will realize that Agorapulse blocks my ability to place replicate content to over one of my Twitter accounts. The tool recognises that I’m posting to Twitter! This helps make sure I stick to Twitter’s guidelines.
Content Demo Tips
This is how I use Agorapulse to save loads of Time and stay out of Twitter Jail. With Agorapulse, you now have two choices for repeating a link.
- It is possible to choose to Schedule your article once (or more than once in the event that you change it). To do this, simply add your article, then choose the time and date you would like it to head at. If it’ll be published more than once, you will need to edit the replicated or duplicate tweets so they’re not”replicate” content. A lot of that is below.
- It is possible to opt to Queue your post once or more than with variants. Agorapulse advocates this. When you’re queueing articles for Twitter, be sure you don’t choose the option to”re-queue multiple times.” You can use this feature for some other platforms, but this is where you’d wind up in violation of Twitter’s rules. When I choose to do it this way, I’m sure it’s a unique place, then add it on the top or bottom of this queue (ie I choose”queue next” or”queue last”).
I also utilize Advanced Scheduling to Publish 1 tweet, and set that tweet to repeat a certain number of occasions. Below, I’ve set it to post no more frequently than every 7 Days, as well as 6 repeats. Don’t forget to edit the repeats!
After I schedule the 6 x repeats, I can easily see Those articles in my schedule. I’d go directly in and alter them to text that is new, emojis, pictures or hashtags. Do this immediately — don’t do it or you will forget.
Note. It is When you edit your articles, if the connection stays the same, Okay. It’s the text that you have to change each time.
I had been utilizing Advanced Scheduling in this way For a while today to post fresh content well ahead of the new”rules” have been declared. I love to mix this up and it is better for involvement.
Do not forget Bulk Upload! Agorapulse also allows you to bulk upload up to some 100 parts of content by using a CSV file. Your photos are included by this and can include articles from any RSS feed! You can use this save hours and to curate content from other sites!
What’s Coming To Queued Content?
The staff at Agorapulse is functioning on a Tool to make the variants of tweets more easy for people, therefore we play nice and can get content out fast. This will be new functionality that will enable us to replicate our tweet variations in the one easy interface. I’m awaiting it. I am convinced it’s going to be a timesaver! About Social Media Marketing
Team Communication and Delegation
As easy as Agorapulse is to use, you Don’t need to do all the checking and involvement yourself… It’s a fantasy for delegation.
If you are a member of Agorapulse’s Large level Account (beginning at $199 per month), then it’s possible to update to staff approval whereby you are able to assign tasks and accept messages around multiple team members.
This is very good for customer support brilliance.
This attribute is a good, if you are a team that is growing You to upgrade to.
Oh and guess what? Comments and teamwork happens in Actual time. So if Joe and Jess are online at the same time working on the same account, there will not be double-up. You can see what your staff is performing in real time.
Posting To Instagram
Agorapulse is A proud Instagram spouse. This also means they are among the tools to acquire entry to the API to allow of Instagram!
In Case You Have one of the business accounts with Agorapulse you can to Instagram. This means that you can plan your articles beforehand and click on whenever you’re ready OR you are able to, to post in your phone auto post.
Just make sure that you don’t forget to engage if You autopost….posting is merely part of the process. You need to follow up on comments and answers.
I believe that Agorapulse is the only tool that Offers both scheduling and auto-scheduling to Instagram as well as reporting and monitoring… so it is a win-win-win if you have a company account. Are a fee!
All you Want To do is.
- Download the Agorapulse app and hook up your Instagram account.
- On Your app or desktopcomputer, schedule your Instagram article (add photo and caption) then schedule the date and time that you want to publish it. You can choose to switch on Auto-scheduling or you can use the app to connect through to Instagram and post the picture.
- When it is time to 19, if you post will get a notification through your program. Simply click”Publish” and you’ll be changed through to the Instagram app.
- Article as you would ordinarily on Instagram. Your copy/description will be copied and you want to paste it. Check you’re good to go and you have additional as necessary!
Again, I am impressed that Agorapulse has Added another feature that would require us to utilize the newest attribute and a separate tool makes it even better. Bringing these tools collectively saves time AND money and is a reason why I adore Agorapulse for Social Media Management.
Responding To Ad Comments
Here’s where we get to Some features which are for the level of membership Agorapulse.
The ability to respond to ad comments Begins at Medium Level of Membership (beginning at $99 a month)
Keeping up with opinions on advertisements is difficult for Facebook and Instagram advertisements. Agorapulse pulls to your inbox in the advertisement comments and allows you to view them and engage with them.
If you run advertisements and know what it’s like to maintain With the comments (such as the spam), then you’ll know that this purpose is bliss for advertising managers and page admins. Bliss. About Social Media Marketing
Bonus Free Tools
You can take Advantage of these tools on their website.
- A Facebook Page Barometer — to see how well your lover fares from the peers, and also to test your engagement.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and measure your Twitter performance, right now
If you need one More reason to check out Agorapulse here it is.
They have some of the pricing of some of the Social media management tools.
Prices start at $49 per Month for small/solo companies with raising prices for medium, large and enterprise companies. You can find out more about pricing here.
I’ve A hunch that as soon as you check out Agorapulse for social media direction, try Some of the free tools and also take the free trial for a spin, you’ll be hooked as I am.