Comments on: Sucky Music Still Sucks – Go Practice!

By: Music. Marketing. Social Media. » You Don’t Become a Rockstar by Acting Like A Diva

Mon, 16 Aug 2010 14:02:24 +0000

[...] You Don’t Become a Rockstar by Acting Like A Diva Posted by Katie Morse in best practices, marketing, strategy TweetThis may come as a shock, but “making it” in the music business isn’t just about having a lot of talent. [...]

By: Music. Marketing. Social Media. » 6 Tools To Help Create Noise About Your Noise

Music. Marketing. Social Media. » 6 Tools To Help Create Noise About Your Noise — Fri, 30 Apr 2010 16:24:03 +0000

[...] Note: if your noise doesn’t qualify as wonderfully crafted, start here. [...]

By: Hubert Sawyers III

Hubert Sawyers III — Thu, 11 Mar 2010 21:17:26 +0000

This is why the music industry is in such a pickle. They were putting out sub-par material and dressing it up really pretty. People have begun to see through it and are voting with their dollars.

I can say from paying attention from folks in my own scene. There are those that are really good at engaging and building communities around them. They are the cool kids and everyone wants to be around them. Then you have those that are just really talented and they attract their own crowd. Right now, there is no one that really has both of those qualities around my way. Whoever that happens to be will be a megastar!

It's funny. I went on a Twitter rant about practicing yesterday. Then this blog post... something's in the soon-to-be-spring air!

By: mschneider718

mschneider718 — Thu, 11 Mar 2010 05:09:24 +0000

Couldn't agree more, as an avid musician – but a marketing professional by day – I am always shocked and more often annoyed when I see a) bad bands posing as a real music outfit or b) come-lately marketing kids assuming they are hot shit because they have used Facebook and Twitter.

Nothing beats practicing and writing killer songs – just as nothing beats sound, multi-channel approaches to engaging customers.

I always took a “hands off” approach to music marketing; as I really detest the industry. Our fans as a result are rabid and loyal due to our authenticity. For example, my last band has not been together for nearly three years – yet I still get requests on a nearly weekly basis from promoters asking us to play a club or festival. Scary, but that is the value of really being true and well, a good act.

Always happy to share my thoughts and my music in more depth.