I was invited by Mack Collier to co-host #blogchat (on Twitter) last Monday night (the 8th) and was blown away by the quality of participants and discussions taking place during the chat.
Before I get into my thoughts, let’s take a step back. For those that don’t know what #blogchat is, it’s a weekly chat happening on Twitter (check out tweetchat.com for more information on how). Essentially, you pull up a Twitter search for #blogchat at the appropriate time, and start Tweeting with the people already participating. The key is to use the hashtag (#blogchat) in every tweet so that the conversations can be seen by all. If you’re wondering how to find the “appropriate time” a simple Twitter search will tell you if you search for the hashtag.
The topic of the week was how musicians could use blogging and social media to help them achieve their goals – whether they be ticket sales, music sales, or just connecting with their fans.
The full chat transcript can be found here, and Mack’s review post can be found here. Happy clicking!
About an hour and a half into the chat, Curt Smith (co-founder of Tears for Fears) jumped into the fray and spent the next 30ish minutes answering questions. Part of the value (as a fan) of following artists on Twitter is the perception of personal connection you feel with the artist, their work, and their lives. Take the following exchange as an example:
Some of the other valuable music-related nuggets Tweeted during the chat:
- Blogging and using other SM tools is a great way to build a passionate community
- Communications should be authentic – no PR/marketing people tweeting “as” the artist
- Don’t be afraid to have a personality
- Many artists don’t see themselves as brands – that mind shift is necessary
- Twitter can be a great “first step” tool to drive fans to other places (like a Facebook Fan Page or a website)
- Offering up special incentives/announcements via SM is a great way to make your community in SM feel special (Ed note: as well as start to get an idea of the effectiveness of these tools!)
- Artists and companies need to start viewing fans as long-term assets, not just short-term pockets stuffed with cash. The key? Building a relationship with them.
- If you’re going to use SM, always consider what the fans want to read/might find interesting. The focus isn’t you as a person, per se – it’s about your brand and your work. Don’t be afraid to let personality shine through, but avoid excessive inane chatter.
- Location-based software could be a no-no if you get big enough to worry about “crazy people”. Safety first!
- Most agree a blog should be the “home base” in your digital efforts
- Don’t forget the fan to fan connections – they’re key!
- Before you can ever start to think about selling anything – you need to build a community who wants to buy.
What advice would you add? Leave it in the comments!