aka: the conclusion.
To be honest, I’ve been thinking about this post for awhile. If you haven’t read the series, you can find them linked below:
Part 1 – Introduction
Part 2 – Product
Interlude – Back to Reality
Part 3 -Price
Part 4 -Place
Part 5 – Promotion
We’ve arrived at Part 6 – The Conclusion.
Throughout the series, I posed a number of questions to (hopefully) start some thought around how you can, or want to, market yourself.
The best advice I can offer as a marketer is to actually go out there and execute – go and DO this stuff you want to do! BUT, and this is a huge but, do it with a purpose, and measure it.
The “hot topic” for most of 2009 at any social media conference was “How do I measure this?”. I can’t say that there is a “one size fits all” standard to measuring your success, but there are some things you can do to start to get a grasp on the effect “this stuff” has.
I’ve provided my own list below, and included a few more links of people far more knowledgeable than myself to give you a head start.
Basic Ways To Measure Social Media Impact for Musicians
- Website visits
- Number of Twitter followers
- Number of Facebook fans
- @ replies on Twitter
- DM’s on Twitter
- Downloads of music/CD’s
- Blog comments
- Tickets sold to a show
- Email newsletter sign-ups
- Email newsletter forwards
- YouTube views
- Asset trends (download trends, YouTube video trends, website trends)
- Likes
- Comments on Facebook Fan page
- ReTweets (RT’s)
- Blogger coverage
- Interviews
- Contest submissions/entries
This is is not exhaustive by any means, and David Berkowitz recently compiled a much lengthier list for MediaPost – you can find it here. Another list is here.
In addition, if you’re wondering what’s up with Social Media ROI, check out Olivier Blanchard’s stellar presentation below.
Did I miss anything off the list? Still have questions to ask? Bone to pick? Leave it in the comments!