Comments on: Read. This. Now.

By: Music. Marketing. Social Media. » Congrats – I’m A Toddler!

Music. Marketing. Social Media. » Congrats – I’m A Toddler! — Fri, 06 Aug 2010 14:03:22 +0000

[...] Read. This. Now. [...]

By: REBlogGirl

REBlogGirl — Mon, 16 Nov 2009 19:37:03 +0000

Hey Katie – there is an unpanel discussion on social media in music for New York's Entrepreneur Week through SnazL – Mike Fabio of Warner Music Groups and I will be on it. If you are available – I think you'd be perfect for it as well. I am down for continuing this conversation in a larger forum or email too! If you message me on Twitter @REBlogGirl I will send you my email addy.

By: REBlogGirl

REBlogGirl — Mon, 16 Nov 2009 11:37:03 +0000

By: uberVU - social comments

uberVU - social comments — Wed, 11 Nov 2009 13:25:44 +0000

Social comments and analytics for this post…

This post was mentioned on Twitter by misskatiemo: On Music and Marketing (sometimes more): Read. This. Now. http://bit.ly/4Aouhk...

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By: Tweets that mention A Short Girl Living in a Tall City » Read. This. Now. -- Topsy.com

Tue, 10 Nov 2009 19:10:50 +0000

[...] This post was mentioned on Twitter by Mack Collier, Katie Morse. Katie Morse said: On Music and Marketing (sometimes more): Read. This. Now. http://bit.ly/4Aouhk [...]

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By: Katie Morse

Katie Morse — Tue, 10 Nov 2009 17:09:38 +0000

Oh my. Something tells me my comment may end up being another short blog post!

I ABSOLUTELY agree that the industry has GOT to look beyond 360 deals and embrace innovation in order to re-define, and ultimately thrive. It's natural to focus on what has historically been a profit center, but due to that profit center the industry hasn't kept up with innovation as much as other industries have... it simply hasn't had to!

Do you have a link to your post on Coolfer? I actually really like the Uzi USB. Same as I like the "CD sold as a t-shirt" (Mos Def) concept. I'm interested in how artists are continuing to integrate physical products into their music sales, instead of "buy my CD, ok now buy my t-shirt, ok now go to a show" which has been the traditional model. Why not mix it up a bit and sell a novelty item that people will pay for (the Uzi USB), paired with something that has value (music), but people are less willing to pay for.

I'd love to have a larger discussion around why you don't like the USB (especially since I like the concept so much).

By: REBlogGirl

REBlogGirl — Tue, 10 Nov 2009 16:21:07 +0000

First, I too am watching TopSpin. I think the revolution in the industry and any label seeking to save itself has to look beyond the 360 deal and into becoming a resource/software/web ap company that connects artists to fans. Because at the end of the day our job is to do just that connect artists to fans – we just focus way too heavily on selling the recorded music bit!

I'm mostly on board with everything in this post and impressed with it all except the USB stick! I just ranted on yesterday over at Coolfer. Augmenting the “experience” through hardware just seems expensive – why not create a destination site and build it out like textsfromlastnight (user content driven – Black Eyed Peas are kinda doing this) or (less for bands, more for labels) hulu but music centric. There are a million reasons why I don't like the USB idea, but I guess a takeaway is justified, just not great for ROI.

Rock on.