Work smarter, not harder

by Katie Morse

clockSocial media is a lot of work. Anyone in the industry will tell you the same thing, and there are a number of posts by people far more eloquent than I about this very subject. Check here, here and here for starters. Notice the constant mentions of “time”, “time consuming” and “measuring”.

For me, there is the full-time job, the 50ish blogs I subscribe to, Twitter, my personal blog, this blog and various new media and music events around the New York City area.

For being so “easy”, keeping up with social media is really hard work.

My Activity

I’m active on Twitter daily, and I set aside a few nights a week to read (and usually draft, though more on that later) blog posts as well as catch up on everything I’ve missed throughout the week.

I also end up checking Facebook/MySpace/LinkedIn more frequently than once a week; though it is a priority to check them all once a week at the same time to make sure I haven’t missed anything.

The one thing I haven’t mentioned is my blogging activities.  I’m the type to think on the go quite frequently, which is why I enjoy living in a city like New York so much.  It’s not uncommon for me to use the WordPress application on my iPhone to jot a few quick notes while on the go, saving these thoughts for later when I have more time to flesh them out into a full post.

I’ve found it important to map out which networks and social sites I want to maintain a presence on, as well as how I plan on being active on those networks.

The same questions can be used to plan your own activities in social media.

Planning My Activity

Here’s how I started:

Presence

  • Where (what networks and sites) do I currently participate?
  • Where do my contemporaries or audiences participate?
  • Do these sites make sense for me?

Planning

  • How active do I want to be in social media?
  • What sites tie into my objectives (for me, this is personal, for you it’s probably business)?
  • How can I manage this activity without losing my mind?

Many social media professionals have shared their own strategies and tips and a few are linked here for your enjoyment.

How do you handle your social media activity?

  • http://www.zacharyadamcohen.com/farmtotable Zachary Adam Cohen

    coolio

    im at zacharyadamcohen @ gmail.com

    oh and this is my blog http://www.zacharyadamcohen.com/farmtotable/

  • http://candidkatie.com Katie Morse

    I'm open to a guest post about blogging tips/habits. Let's talk offline.

  • http://www.zacharyadamcohen.com/farmtotable Zachary Adam Cohen

    thanks katie, ive been blogging about 5 months, and am just now getting into
    the swing of things…i've learned there is a delicate balance between
    forcing creativity and being disciplined, my best posts are the ones i try
    to write for a few weeks, fail a few times, then let it marinate. When i am
    ready I am ready. That being said, if your fingers are flying and the mind
    is on target, good idea to close twitter facebook and gmail for awhile,
    throw on some music and write write write…could i guest post here about
    this topic?

  • http://candidkatie.com Katie Morse

    Thanks for the comment. I need to get better about my blogging habits, it's new and I'm trying to find my own rhythm. Everyone has to find what works for them – for me it includes putting my life into my BlackBerry and boxing time to do certain tasks – for others, it's different.

    Glad to have you as a subscriber!

  • http://www.zacharyadamcohen.com/farmtotable Zachary Adam Cohen

    i am still using the social services at random, and i really need to discipline myself more. I blog almost every day, 1000k words, and it can be exhausting. Tasks that should take 2 hours end up taking 5.5. ftw? ha, great post, thanks! now RSS subscribed

  • http://www.zacharyadamcohen.com/farmtotable Zachary Adam Cohen

    coolio

    im at zacharyadamcohen @ gmail.com

    oh and this is my blog http://www.zacharyadamcohen.com/farmtotable/

  • http://candidkatie.com Katie Morse

    I'm open to a guest post about blogging tips/habits. Let's talk offline.

  • http://www.zacharyadamcohen.com/farmtotable Zachary Adam Cohen

    thanks katie, ive been blogging about 5 months, and am just now getting into
    the swing of things…i've learned there is a delicate balance between
    forcing creativity and being disciplined, my best posts are the ones i try
    to write for a few weeks, fail a few times, then let it marinate. When i am
    ready I am ready. That being said, if your fingers are flying and the mind
    is on target, good idea to close twitter facebook and gmail for awhile,
    throw on some music and write write write…could i guest post here about
    this topic?

  • http://candidkatie.com Katie Morse

    Thanks for the comment. I need to get better about my blogging habits, it's new and I'm trying to find my own rhythm. Everyone has to find what works for them – for me it includes putting my life into my BlackBerry and boxing time to do certain tasks – for others, it's different.

    Glad to have you as a subscriber!

  • http://www.zacharyadamcohen.com/farmtotable Zachary Adam Cohen

    i am still using the social services at random, and i really need to discipline myself more. I blog almost every day, 1000k words, and it can be exhausting. Tasks that should take 2 hours end up taking 5.5. ftw? ha, great post, thanks! now RSS subscribed

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